Marketing techfromMarTech1 week agoYou can't automate brand voice, but you can train AI to respect it | MarTechUse branded style guides and custom AI assistants within DXPs to scale content production while enforcing consistent brand voice and human review for quality.
MarketingfromMarTech4 months agoAn outcome-driven framework for core martech selection | MarTechFeature comparisons in marketing tech lead to missed business goals; aligning tools with outcomes ensures practical value and transformation.
Marketing techfromMarTech6 months ago3 critical truths about DXP platform selection | MarTechOrganizations frequently invest in digital experience platforms without understanding their evolving needs, leading to wasted resources.Choosing a DXP requires a focus on adaptability and future-proofing to navigate unexpected market changes.