Humor is an effective tool for engaging audiences in presentations and webinars, helping to convey a fun company culture and make a lasting impression. [ more ]
GamesBeat Summit 2024: How games marketing has shifted in the digital age
Marketing for game releases has evolved with digital purchasing and multiple game platforms, requiring continuous content creation to engage audiences effectively. [ more ]
Apple News adds a new original game to boost News+ subscriptions
Apple introduced Quartiles, an original word game for Apple News+ subscribers, following the trend of news organizations creating engaging games to attract and retain users. [ more ]
Council Post: Brand Marketing: Your Video's Gone Viral; Now What?
Marketers facing viral posts should assess sentiment, engage positively, follow platform-specific algorithms, and post consistently for sustained success. [ more ]
Research Briefing: How top influencers stack up in terms of engagement
Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
Catherine Hackney on Community Building for Associations
Catherine Hackney is an experienced online community management consultant who focuses on increasing retention and revenue through building thriving online communities. [ more ]
Email Newsletter Metrics For SaaS Businesses In 2024
Newsletters are vital for SaaS businesses; tracking metrics like open rates, click-through rates, and conversion rates is crucial for evaluating effectiveness. [ more ]
Variety Promotes Rachel Seo to Social Media Editor
Rachel Seo promoted to Social Media Editor at Variety for her significant contributions to brand growth and editorial activity on major platforms.
Seo led team in expanding Variety's social media presence to over 12 million followers, demonstrating expertise in engagement and editorial strategies. [ more ]