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Marketing tech
fromDigiday
4 hours ago

The state of identity: Evolving approaches to targeting, measurement and transparency

Fragmented identity ecosystems and fading traditional IDs leave marketers low-confidence in audience targeting, driving adoption of alternative IDs and emphasis on first-party data and transparency.
#connected-tv
fromAdExchanger
2 months ago
Marketing tech

Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach | AdExchanger

fromAdExchanger
2 months ago
Marketing tech

Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach | AdExchanger

more#connected-tv
Marketing tech
fromThe Drum
1 month ago

Madtech: 4 key challenges and solutions for marketers

Unifying martech and adtech (madtech) is required to overcome fragmentation in consumer attention, departmental silos, and measurement to improve media ROI.
Marketing tech
fromAdExchanger
2 months ago

Build Better Highways, Not Faster Cars: The Infrastructure Ad Tech Really Needs | AdExchanger

Ad tech fragmentation blocks efficiency; open interoperability and shared data pathways are required so buyers can compare, optimize, and shift spend seamlessly.
fromThe Drum
2 months ago

Bridging the gap - solving retail media's fragmentation challenge

Retail media has rapidly evolved into a key marketing channel. It is reshaping how brands connect with customers using data and insight, and in doing so, it has built a market now worth over £1bn in the UK alone. This growth hasn't happened by accident as, put simply, retail media can do what other channels can't - notably closing the loop on in-store sales.
Marketing tech
Marketing tech
fromExchangewire
3 months ago

Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

Platform and format fragmentation creates siloed stacks, causing slow planning, inconsistent brand messaging, wasted tech spend, poor measurement, and audience ad fatigue.
NYC music
fromtime.com
6 months ago

The Song of the Summer' Is Dead. Thank God for That

The notion of a unifying 'Song of the Summer' is fading due to a fragmented music culture influenced by social media.
Media industry
fromAdweek
7 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
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