#friction

#friction

A better life means different things to different people. For one person, a better life might mean better relationships, better emotional well-being, or better physical health. For another, the same idea may instead conjure a desire for better finances or a better work-life balance. Despite these different visions, however, there is a unifying quality about a better life that most of us share: we all want one.

Maybe you were at a coffee shop and when your turn came, you opened your payment app, tapped your phone on the payment device, grabbed your cappuccino, and were done. Quick and easy. Maybe too quick and easy. Did the coffee shop miss a chance to engage with you? Did Mastercard miss an opportunity to show how their brand made this "priceless" moment possible? Did you miss an opportunity to teach your 8-year-old daughter a lesson on the value of money?