#gen-z-influencers

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#creator-economy #social-commerce #content-creation #collegiate-marketing #campus-activations #fashion-brands
Social media marketing
fromFortune
1 week ago

YouTuber Hank Green warns Gen Z that being an influencer isn't all lazy mornings and free trips: 'The vast majority of your life is typing' | Fortune

Building a creator career requires sustained, often unglamorous work—consistent content production, niche focus, and clear goals rather than chasing viral fame.
Marketing
fromThe Business of Fashion
2 weeks ago

How Brands Are Tapping the College Content Machine

Fashion brands activate on college campuses to engage student content creators and build authentic community-driven marketing aligned with brand identity.
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