#holiday-marketing
#holiday-marketing
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Marketing tech
fromBusiness Matters
5 days agoTech Titans Turn Up the Heat for Christmas: A Festive Season of Innovation, Spending - and Prizes
Tech companies use holiday giveaways, free competitions, and experiential campaigns offering cash, vouchers, and prizes to drive record consumer spending, engagement, and product adoption.
fromModern Retail
4 days agoHow brands and retailers are planning their marketing spend during the holiday season to avoid diminishing returns
Despite the emergence of October sales events and December's strong sales performance last year, Black Friday remains the premier event for retailers. Last year, the NRF found that an estimated 197 million consumers, up from their initial prediction of 183.4 million, shopped during the five-day holiday weekend between Thanksgiving and Cyber Monday. As this holiday shopping weekend maintains its crown as the tentpole event for consumers, retailers continue to react in kind, focusing a significant amount of their ad dollars around Black Friday.
Marketing
fromMarketing Dive
1 week agoInside Lowe's social-first holiday push as Gen Alpha enters the market
Lowe's beat Wall Street's expectations for its quarter ended Aug. 1, with comparable sales increasing 1.1% versus the year-ago period. But executives on an earnings call noted that the retailer is still working through short-term challenges specific to the home improvement sector like high mortgage rates and a depressed housing market, in addition to the more broad-based challenge of cautious, value-focused consumers.
Marketing
fromSocial Media Today
1 week agoSnapchat Pitches Marketers on Holiday Shopping Opportunities
It's not all happening the week of Black Friday and Cyber Monday, but discovery now can lead to a greater return when that time comes. Snap is a communications platform where ideas, gifts, products are easily sharable, and peer validation can help move shoppers from inspiration to purchase.
Social media marketing
Marketing
fromForbes
2 weeks agoSpend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns
Prioritize cost-effective, measurable marketing—focus on high-ROI channels, repurpose content, personalize outreach, and invest in sustained, post-holiday campaigns to preserve cash flow and build long-term momentum.
Marketing
fromModern Retail
3 weeks agoHow consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Holiday revenue likely flat to low single-digit growth as rising living costs and tariffs squeeze disposable income, so brands should prioritize acquisition and holiday trial opportunities.
fromDigiday
3 weeks agoHow consulting firm Fwrd Group is advising brand strategies ahead of the holidays
My take is that revenue will be flat to slightly up in comparison to 2024 - low single-digit growth at max. 2024 was up 4% from projections, which surprised everyone in the beauty industry and across CPG in general. However, with rising costs of living and tariffs - which will start to trickle down to the consumer right in time for the holiday season - consumers have less disposable income to spend, and so they are making extremely conscious decisions about where to spend that.
Marketing
fromEntrepreneur
1 month agoWhat Smart Marketers Are Doing Now to Maximize Q4 Revenue - And How You Can Too | Entrepreneur
When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control. In reality, I was just managing chaos with a pretty spreadsheet.
Marketing
fromLindsey Gamble
2 months agoHoliday UGC Strategy: 4-Phase Playbook to Maximize December-January Sales With Creator Content & UGC - Lindsey Gamble
Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.
E-Commerce
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