#in-store-retail-media

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#retail-media-measurement #sams-club-member-access-platform #retail-activation #measurement--attribution
Marketing tech
fromThe Drum
1 week ago

Sam's Club shows how in-store retail media should really work

Sam's Club scaled in-store retail media into a measurable, member-level performance channel through significant technology, shopper-experience, and measurement investments.
Marketing tech
fromMarketing Dive
1 month ago

Why marketers still struggle to capitalize on in-store retail media

In-store retail media offers high purchase-moment reach but lacks standardized buying, measurement, and management infrastructure, limiting investment despite projected growth.
Marketing
fromMarketing Dive
2 months ago

How experiences turn instore retail media into real results

In-store retail media must create customer-centric, measurable retail experience networks that blend physical and digital touchpoints to enhance shopping journeys and drive outcomes.
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