#influencer-market

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Independent.ie
5 months ago
Marketing

Over 800 complaints made in five weeks about influencers' potential failing to disclose brand deals and ads on social media

A new online form has been launched in Ireland to allow social media users to report non-compliant influencer advertising and marketing content to the Advertising Standards Authority for Ireland (ASAI).
There were 845 anonymous submissions through the online form in the five weeks after its launch, and 180 formal complaints made in the last year, most of which were related to potential non-disclosure of paid partnerships. [ more ]
#social-media
Digiday
5 months ago
Marketing

What influencer agencies are watching in 2024: paid media, virtual influencers and commerce

Influencer marketing and social media are expected to grow in 2024.
Paid media investments and user-generated content will be key trends in the industry. [ more ]
The Business of Fashion
5 months ago
Marketing

The Year Ahead: The Alluring New Face of Influencer Marketing

Engagement rates on Instagram have fallen in 2022, and consumers are showing signs of fatigue towards traditional influencer marketing.
Authenticity and relatability are becoming increasingly important to consumers when it comes to influencers. [ more ]
Digiday
5 months ago
Marketing

What influencer agencies are watching in 2024: paid media, virtual influencers and commerce

Influencer marketing and social media are expected to grow in 2024.
Paid media investments and user-generated content will be key trends in the industry. [ more ]
The Business of Fashion
5 months ago
Marketing

The Year Ahead: The Alluring New Face of Influencer Marketing

Engagement rates on Instagram have fallen in 2022, and consumers are showing signs of fatigue towards traditional influencer marketing.
Authenticity and relatability are becoming increasingly important to consumers when it comes to influencers. [ more ]
moresocial-media
Variety
5 months ago
Marketing

Kovert Creative Appoints Rosy Baker to Talent Team

Rosy Baker has been appointed to Kovert Creative's talent team in their Los Angeles office.
Kovert Creative focuses on brand communications, talent publicity, content development, event production, and influencer and social media marketing. [ more ]
Intelligencer
5 months ago
Marketing

AI Is Coming for the Influencers

Brands are using AI-generated virtual influencers to advertise, causing concern among human influencers who fear their income is being threatened.
AI-generated influencers can offer promotional benefits at a lower cost, leading to disruption in the influencer market. [ more ]
Forbes
5 months ago
Marketing

Council Post: The Intersection Of Social Influencers And Healthcare

The use of influencers in healthcare has reshaped how we access and engage with medical information and services.
Influencer marketing in healthcare can help disseminate health information, promote awareness, and encourage health prevention. [ more ]
Business Insider
5 months ago
Artificial intelligence

Instagram influencers, watch out: AI is already coming for your jobs

AI influencers may be taking work away from human influencers, the FT reported.Virtual influencers - who look like real people - are striking six-figure deals with luxury brands.
Forbes
5 months ago
Marketing

Following This Simple Influencer Strategy Can Skyrocket Your Business

Influencer advertising presents a huge marketing opportunity for businesses of all sizes
Authenticity is key to effective influencer marketing [ more ]
Hubspot
5 months ago
Marketing

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Experimenting with your lead generation content is crucial to build a strong content strategy.Fresh types of content can expand your reach to attract more - and possibly better - leads.
Hubspot
5 months ago
Marketing

How to Collaborate with Brands as a Content Creator [Expert Tips]

Brand collaborations are a primary source of income for content creators.
A brand collaboration is a partnership between a brand and a content creator to create content that promotes the brand to the creator's followers. [ more ]
The Business of Fashion
5 months ago
Marketing

The Best of BoF 2023: Bold and Buzzy Brand Marketing

In 2023, marketers simultaneously embraced the bold and went back to basics.
Digiday
5 months ago
Marketing

Marketers no longer have total control of their brand narratives. Now they're spending time influencing influencers

Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers.
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