Kroger is one of the major grocery chains in America, with a vast selection of products from name and private label brands. Kroger's private label brands are booming because they offer quality products for a much lower price than name-brand competitors. Unfortunately, Kroger's private label brand, Simple Truth, fails to deliver in the yogurt department. In a taste test of 10 frozen yogurt brands, the Simple Truth raspberry cheesecake Greek frozen yogurt bars were one of our least favorites.
Kroger, one of the country's largest grocery chains, followed suit by launching digital coupons in the late-aughts. Those clickable savings are now accessible via an app and the company's website, which are linked to rewards cards. However, the process hasn't been embraced by all shoppers, particularly anyone who lacks reliable access to the internet or a smartphone, along with the capability to navigate those communication technologies.
The proposed merger between Kroger and Albertsons faced significant opposition, leading to its rejection due to concerns about reduced competition and increased consumer prices.