Ready to feel old? Kylie Cosmetics officially turns 10 next month. Back in 2015, an 18-year-old Kylie Jenner changed the beauty landscape forever when she launched her eponymous makeup brand. Now a 1.2 billion-dollar empire owner, the reality TV star harnessed the power of social media to introduce her iconic lip kits with a direct-to-consumer model. To celebrate her label's 10th anniversary, she launched a new campaign that recreated her most famous persona: King Kylie.
Rare Beauty, the makeup line founded by Selena Gomez, has taken an unexpected yet inspired direction for its very first collaboration. The brand announced a partnership with Tajin, the beloved Mexican seasoning brand known for its iconic chile-lime-salt blend. Together, they've created a limited-edition set featuring exclusive shades of Rare Beauty's viral Soft Liquid Blush and the new Positive Light Luminizing Lip Gloss.