#local-advertising

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Media industry
fromAdExchanger
1 day ago

Locality Wants Every Ad To Hit Close to Home | AdExchanger

CTV and broadcast advertising are evolving to enable geo-targeted local inventory, allowing local businesses and national brands to reach consumers at purchase decision points.
fromDigiday
1 month ago

How local advertisers are breaking through in a fragmented media landscape

The infinite options available - there are more than 32,200 linear channels and 89 unique streaming sources in the U.S. alone - can often feel more like a challenge and less like an opportunity. But by simplifying media planning and buying, leveraging automation and unifying data and audiences across platforms, local advertisers are deriving more value from their campaigns and driving better business outcomes - vital in an environment in which marketers everywhere are forced to do more with less.
Marketing
fromSearch Engine Roundtable
1 month ago

Google Ads Allows Using Google Maps For Location Assets Search

If neither Google Business Profile nor Chain stores work for you, you can select up to 10 locations from Google Maps to link with your Ads account. These Google Maps locations must be yours, or they may be disapproved. Go to Location manager within the Tool menu, under the Shared library. Select the plus button, and choose "Our locations". Select Continue. You can enter the physical address or a key phrase to search your locations.
Online marketing
Marketing
fromDigiday
2 months ago

The state of local streaming TV

Brands and agencies are reallocating ad budgets toward local streaming TV to reach targeted audiences as viewers migrate from linear broadcast to streaming platforms.
fromThe Motley Fool
2 months ago

Saga (SGA) Q2 Revenue Falls 5% | The Motley Fool

Saga Communications reported a decline in its Q2 2025 revenue and earnings per share, with GAAP revenue at $28.2 million and earnings per share at $0.18.
Digital life
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