Consumers of Mitchum's 48-hour roll-on anti-perspirant and deodorant complained on social media how they experienced "agonising weeping spots", redness and irritation after using the roll-ons. Posting on TikTok, one customer claimed they wanted to "rip my armpits out", while another said her underarms felt like they were "on fire". The company said it was "truly sorry" and explained how a change in the manufacturing process had led to the 100ml batches sold in the UK, Ireland and South Africa being affected and recalled.