fromAdExchanger1 week agoMarketing techWhy CFOs Overlook Marketing's True Impact | AdExchangerBetter, auditable, AI-driven marketing measurement is essential to prove marketing's contribution to revenue and stop it being treated as a cost center.
fromEMARKETER2 weeks agoMarketingNearly half of US marketers plan to invest in MMM over the next year46.9% of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year.
fromEMARKETER2 weeks agoMarketingNearly half of US marketers plan to invest in MMM over the next year
