#marketing-tactics

#marketing-tactics

You're scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab. But what if that same shirt was priced at $50 with free shipping? The likelihood that you would have bought it without a second thought is much higher.

By now, you probably know if you're the target market for the Tesla Cybertruck. But drivers who have been on the fence about buying the polarizing EV will be happy to learn that the automaker just announced the cheapest version yet: a dual-motor, all-wheel-drive model starting at $59,990 - or $20,000 cheaper than the premium all-wheel-drive option.

When you see words like "buy now" or "flash deal," while shopping, take caution, say our experts. Retailers use a sense of urgency to push consumers to make quicker shopping decisions, Vines says. They don't want you to think too hard about the purchase. This strategy also relies on shoppers' fear of missing out, Weekes says. It makes people think, "if I don't purchase this right now, I'll never get this deal again."

There are many secret tactics that marketers use to win customers over and sell their products. Some of these can include triggering customer's 'pain points' or weaponizing the fear of missing out. Whilst these play on the subconscious minds of potential customers, they're not necessarily questionable practices. But there's one type of advertising we've never heard of before, and it's slightly more menacing.

Honestly, though, with all the noise on the internet, your liking, sharing, and subscribing might not be enough to garner the engagement we're looking for. We're trying to capture the hearts and minds of every citizen of the cyberworld and beyond. We wouldn't hate some brand deals, either. Which is why we've listed a few other things you could do to help grow our podcast's audience, if you don't mind.

The entire scheme runs on the absurdity of pairing meaningful academic discussions with a blatant marketing ploy, showcasing the lengths to which some entities will go for backlinks.