#media-mix-modeling

[ follow ]
#last-touch-attribution #privacy #mobile-marketing #measurement #ai-in-marketing #causal-inference
Marketing tech
fromDigiday
14 hours ago

Why media mix modeling is becoming essential for predictive ROAS measurement

Pair last-touch attribution with media mix modeling to capture full-funnel, privacy-safe, predictive measurement of media effectiveness and return on ad spend.
fromAdExchanger
4 weeks ago

The Truth About AI In Marketing Measurement: What Works, What Doesn't And What It Costs You | AdExchanger

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new technologies offer. This creates enormous risks for enterprise marketers who regularly base multimillion-dollar decisions on such models. The hard truth is that AI, especially LLMs, produce confident-sounding but often wrong statistical analyses that can lead to poor budget allocation decisions.
Marketing tech
fromAdExchanger
1 month ago

How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data | AdExchanger

"Death by dashboard is real," said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi.
Marketing tech
Marketing tech
fromDigiday
2 months ago

Ars X Machina's agile mix modeling penetrates the walled gardens to measure them against other channels

Agile mix modeling reduces MMM timeframes using machine learning to measure and optimize full-funnel online and offline campaign performance, including walled gardens, in near real-time.
Marketing tech
fromForbes
2 months ago

Media Mix Modeling: A Tried-And-True Way To Allocate Your Budget

Media mix modeling offers privacy-safe, aggregated, statistical insights that correct attribution blind spots and improve marketing investment decisions amid declining traditional tracking.
fromSocial Media Today
3 months ago

Reddit Highlights the Value of Reddit Ads for Tech Marketers

TransUnion's meta-analysis showed that Reddit consistently outperforms other social platforms on return on ad spend (ROAS).
Marketing
E-Commerce
fromAdExchanger
5 months ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
[ Load more ]