#millennial-and-gen-z

#millennial-and-gen-z

The aim is simple: to establish who is buying what, where, from whom and for how much, so we might get a glimpse into where the market might be headed. Much of the market for "blue chip" art today is built upon the tastes of Boomer and Silent Generation collectors, largely male. But analysing the tastes and behaviours of Millennial and Gen Z buyers helps auction houses, galleries and fairs to predict what the next generation of collectors will want to buy.