#openrtb

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Marketing tech
fromDigiday
2 weeks ago

WTF: Ad Context Protocol?

AdCP is an open-source protocol that standardizes agent-to-agent communication, enabling AI agents to negotiate programmatic ad transactions across platforms.
#tids
fromAdExchanger
1 month ago
Marketing tech

Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger

fromAdExchanger
1 month ago
Marketing tech

Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger

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