Marketing techfromDigiday2 weeks agoWTF: Ad Context Protocol?AdCP is an open-source protocol that standardizes agent-to-agent communication, enabling AI agents to negotiate programmatic ad transactions across platforms.
fromAdExchanger1 month agoMarketing techHow Encryption Keys Could Resolve The TID Furor | AdExchanger
fromAdExchanger1 month agoMarketing techTransaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger
fromAdExchanger1 month agoMarketing techHow Encryption Keys Could Resolve The TID Furor | AdExchanger
fromAdExchanger1 month agoMarketing techTransaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger