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fromFortune
1 week ago

Sharpie is resurrecting a cult classic after devotees like Kansas City Chiefs coach Andy Reid clamored for this long-beloved marker | Fortune

There's a fine line between customer loyalty and obsession-and Sharpie has found a way to profit off of both. After the Extra Fine Point Permanent Marker was discontinued, an online cult following lamented the loss of the long-beloved felt-tip pen for years and even started Reddit threads for alternatives. Sharpie noticed. In fact, Kansas City Chiefs head coach Andy Reid's camp asked the company about the marker, Gina Lázaro, VP of brand management at Sharpie's parent company, Newell Brands, told Fortune in an exclusive interview.
Gadgets
Food & drink
fromTasting Table
4 weeks ago

One Of Costco's Most Popular Cakes Might Finally Be Back In The Bakery - Tasting Table

Costco now sells a Chocolate Fudge Cake similar to the discontinued All-American Chocolate Cake: four dense layers, about 6 pounds, priced $24.99 at select warehouses.
Food & drink
fromFood & Beverage Magazine
1 month ago

Retro Diet Coke Lime Returns This Fall: Nostalgia Meets Bold Flavor Nationwide - Food & Beverage Magazine

Retro Diet Coke Lime returns nationwide October 6, 2025 as a limited-time, nostalgia-driven release in retro neon lime packaging across 12-pack cans and 20-ounce bottles.
Marketing
fromBusiness Insider
2 months ago

Taco Bell's CMO breaks down the secret to ensuring a brand's success with its fans

Brands that misstep with fans often fail to listen; use analytics, social feedback, and focus groups while staying true to brand identity.
fromwww.theguardian.com
2 months ago

Reinvention is the secret ingredient': food brands harness 90s nostalgia with retro revamps

Nostalgia for the 1990s might have reached its peak with Oasis back on tour this summer, but several of Britain's best-known brands are also trying to make a comeback, reinventing themselves with new flavours, packaging or names. Walkers, Nik Naks and Bacardi Breezer are among some of the brands that are adapting to try to stand out in the food and drink market. This week, the crisps brand Walkers launched its first new permanent flavours in two decades Masala Chicken and Sticky Teriyaki.
Food & drink
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