fromTasting Table
8 hours agoHow A Blizzard Caused LongHorn Steakhouse To Explode In Popularity - Tasting Table
In January of 1982, George McKerrow, Jr. was struggling to keep the first LongHorn Steakhouse afloat. Having opened just a year earlier, the restaurant was still trying to establish itself in a competitive market, and early traffic had been slow. When the snowstorm halted the city, the restaurant decided to keep its doors open. The decision might have seemed questionable to higher-ups at the time, but enterprising employees posted a simple sign outside that read "Drinks $1 While It Snows."
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