#rhode

#rhode

Hailey Bieber is minimalism personified. On the fashion front, the Rhode founder keeps her wardrobe streamlined in neutrals (mostly), sleek silhouettes, and understated pieces. (Case in point: She's never met an LBD she didn't like.) Even her dewy signature makeup, which spawned the "glazed" trend and countless TikTok tutorial videos, is built on the premise of a flawless and moisturized base - no bold tricks necessary.

Rhode's expansion into Sephora marks its first permanent entry into brick-and-mortar while continuing to experience explosive growth, doubling its consumer base in one year.