#search-advertising

[ follow ]
#google
GREY Journal
1 week ago
Artificial intelligence

Google Plans to Include Ads in AI Overviews Elevating Its Search Advertising Dominance - GREY Journal

Google plans to incorporate advertisements in AI Overviews to enhance search advertising dominance. [ more ]
WIRED
1 week ago
Artificial intelligence

Google Search's New AI Overviews Will Soon Have Ads

Google will start including ads in AI-generated summaries to extend dominance in search advertising. [ more ]
The Verge
4 weeks ago
Tech industry

As Google's antitrust trial wraps, DOJ seeks sanctions over missing messages

The fate of Google's search business is now in the hands of Judge Amit Mehta after closing arguments in the landmark trial. [ more ]
Digiday
4 weeks ago
Marketing

Google's antitrust trial spotlights search ads on the final day of closing arguments

Google's search advertising business traps advertisers, limiting alternatives and leading to opaque processes and high prices. [ more ]
Digiday
4 months ago
Marketing

Google expands 'conversational' generative AI tools for advertisers powered by Gemini

Google is expanding the use of its Gemini AI model for search advertisers.
The AI-generated ads still require final human approval before going live. [ more ]
moregoogle
Adweek
1 week ago
Artificial intelligence

Google Expands Advertising Into AI Search Engine

Ads in the new AI Overview interface will revolutionize search advertising experience. [ more ]
Adweek
2 weeks ago
Marketing

Retail Media Search Is Where Intent and Discovery Will Merge

Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
The Globe and Mail
4 weeks ago
Tech industry

Google faces second day of closing arguments in U.S. antitrust trial

Google faces antitrust case in court for alleged search advertising competition violations. [ more ]
Axios
3 months ago
Tech industry

Ads are coming to a chatbot near you

Adzedek uses a pay-per-click model with 75% of ad revenue going to chatbot creators.
Advertisers are turning to chatbots for user insights as cookies fade in ad tracking. [ more ]
The Drum
4 months ago
Marketing

How a leading car finance broker is driving marketing performance on a privacy-first web

Car Finance 247 uses first-party data to maximize performance marketing channels on a privacy-first web.
Search advertising is the biggest volume driver for Car Finance 247, and accurate measurement using first-party data is crucial for continued performance. [ more ]
Digiday
6 months ago
Marketing

Google's Search Partner network comes under fire in research underlining brand safety vulnerabilities

Marketers using Google's Search Partner network may have their ads appear next to brand-unsafe content.
The lack of transparency in the GSP network raises brand safety concerns for search advertisers.
Blue-chip brands and institutions including the European Commission and U.S. Treasury were observed on sanctioned Iranian and adult-themed websites through the GSP network. [ more ]
Ars Technica
6 months ago
Tech industry

Google witness accidentally blurts out that Apple gets 36% cut of Safari deal

Google pays 36 percent of its search advertising revenue from Safari to keep its search engine as the default in Apple's browser.
The disclosure of this information during the DOJ's monopoly trial highlights the value of default placements on iPhones to Google. [ more ]
[ Load more ]