fromForbes
1 week agoGen X Drives 31% Of Retail Spending While Many Brands Ignore Them
Gen X represents just 19% of the U.S. population but accounts for 31% of all retail spending, yet retailers seem to forget the significance of this generation. The powerhouse demographic of 45- to 60-year-olds is approaching peak earning years with $42 trillion in current household wealth and an estimated $1.4 trillion a year in inherited assets projected over the next decade.
Marketing