#tiktok-engagement

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time.com
1 month ago
Marketing

Russian State Media is Posting More on TikTok Ahead of the U.S. Presidential Election, Study Says

Russian state-linked accounts increasing TikTok presence for messaging and engagement, especially on divisive topics ahead of U.S. election. [ more ]
Variety
2 months ago
Marketing

'Dune: Part Two' TikTok Marketing Helps Power Box Office Success

TikTok content engagement and creator involvement significantly impacted the success of 'Dune: Part Two'.
Prioritizing red carpet content and engaging female audiences contributed to the increased viewership and box office success of 'Dune: Part Two'. [ more ]
www.nytimes.com
2 months ago
Marketing

Biden's Challenges in Reaching Young Voters on TikTok Include Anger Over Gaza

President Biden is trying to engage younger voters on TikTok to improve his polling numbers among this demographic.
The challenges of engaging with younger voters on TikTok include navigating through sensitive issues like Gaza, addressing concerns about his age, and dealing with opposition from supporters of former President Trump. [ more ]
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