#video-ad-tech

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Exchangewire
1 month ago
Privacy technologies

AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

AdPlayer.Pro introduces Performance-Based Waterfall for programmatic auction upgrades.
Enhancements promise to boost programmatic ad sales efficiency by 15%. [ more ]
AdExchanger
2 months ago
Marketing tech

Must-See Sessions At CTV Connect | AdExchanger

Buyers require a lot from their CTV partners, including measurement.
Programmatic CTV ad buying brings flexibility and optionality but faces bid duplication challenges. [ more ]
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