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#retail-media
fromExchangewire
1 week ago
Marketing tech

Retail Media: Will Every Storefront Become an Ad Network?

Payment and app companies are launching retail ad networks, leveraging first-party data, walled-garden brand safety, and AI integrations to transform shopping and advertising.
fromDigiday
1 month ago
Marketing

'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

Retail media needs seamless integration with national brand campaigns and measurable attribution for brands to secure budgets and drive continued industry growth.
fromDigiday
1 month ago
Marketing

'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

more#retail-media
fromAdExchanger
2 weeks ago

What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web | AdExchanger

The auction has never been the real center of power, and it will not be in the future. What will decide the fate of the open web is who controls the data that drives monetization and the artificial intelligence that determines distribution. Google holds the advantage in both, yet the proposed remedies in the ad tech antitrust trial do not address it.
US politics
Marketing tech
fromExchangewire
1 month ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
fromAdExchanger
1 month ago

Conversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger

You know the old adage "garbage in, garbage out"? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those tools.
Marketing tech
E-Commerce
fromAdExchanger
2 months ago

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? | AdExchanger

The Trade Desk reported steady growth in Q2 earnings, but investor confidence declined due to a decreasing growth rate.
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