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Marketing
fromTheregister
1 week ago

Out with the old: Microsoft's fake marketing firms get fired

Microsoft is retiring long-used fictional customers Contoso and Fabrikam and introducing a new fictional retailer, Zava, reflecting deep investments in marketing narratives.
fromTheregister
2 weeks ago

Microsoft replaces loyal 'customers' Contoso and Fabrikam

Microsoft describes Contoso as "a multinational business with its headquarters in Paris. The company is a manufacturing, sales, and support organization with more than 100,000 products." Whatever Contoso's needs, Microsoft's products are a perfect fit. Every project the company runs with Microsoft products and partners finishes on time, within budget, and delivers amazing return on investment. Contoso's configuration changed over the years to make it an ideal customer for whatever Microsoft was selling at the time.
Software development
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