"In 1986, a California carrot farmer named Mike Yurosek was facing a huge food waste problem. Every day, up to 400 tons of perfectly good carrots were tossed aside, deemed unfit for sale because they were bent, broken, or just "ugly." But rather than waste bushels upon bushels of perfectly good carrots, Yurosek came up with the idea of turning these imperfect carrots into prettier products to entice grocers."
"To do this, he used an industrial green bean cutter to cut the carrots into 2-inch pieces and a potato peeler to strip the peel and round out the blunt edges. And the end product was such a massive success that it wasn't long until other farmers followed suit. Within a year, USDA data cited by The Washington Post showed that American carrot consumption had increased by 30%,"
Baby carrots originated in the mid-1980s when California farmer Mike Yurosek confronted tons of cosmetically imperfect carrots being discarded. He cut full carrots into two-inch pieces with an industrial cutter and used a potato peeler to round and remove skins, producing uniform, ready-to-eat pieces. The product saw rapid market adoption, prompting other farmers to follow and contributing to about a 30% rise in American carrot consumption within a year. The timing aligned with low-fat diet trends and demand for convenient healthy snacks, making baby carrots a popular choice for lunches and party platters.
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