"Cosmetic acupuncture, often dubbed "nature's Botox," has been on boutique spa menus for years, while jade rollers and gua shas remain beloved - and frequently misused - by TikTokers around the world. "The high point of gua sha was probably around 2021, 2022," says Joanna Ellner, acupuncturist and founder of new skincare brand Traditional Chinese Medicine (TCM) Reome. "At one point, I couldn't go a day without seeing a video of someone using it completely the wrong way.""
"But the last few years have marked a more substantive shift towards TCM, with many people feeling drawn to its broader philosophy of balance and holistic care, as well as its effective botanicals, refined over centuries. Google has seen a steady rise in searches for classic TCM ingredients like tremella, mugwort and ginseng over the last 12 months, while the market for TCM skincare products is projected to double by 2033 , outpacing growth in the wider beauty sector."
Traditional Chinese Medicine (TCM) applies philosophies of balance, self-cultivation and centuries-old botanicals to health and skincare. TCM interprets the skin as a reflection of the whole body's qi and prioritizes systemic balance over symptom-targeted treatments. Practices such as cosmetic acupuncture, gua sha and jade rolling are paired with botanicals like tremella, mugwort and ginseng in modern routines. Interest in TCM skincare has increased, with rising search trends and market projections that the TCM skincare sector will double by 2033, outpacing the wider beauty market due to perceived efficacy and sophistication.
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