""I suspect that a couple of years down the road, we'll see that this plan was all a wash, more or less," said Ben Shlappig of One Mile At A Time."
""The bags fly free rule was one way Southwest had distinguished itself from the competition," Blade reported."
Southwest Airlines has officially retired its long-standing 'bags fly free' policy, requiring passengers to pay for checked luggage starting tomorrow. This shift was made as part of a strategy to enhance revenue and counteract pressures from activist investors. While most passengers will face fees of $35 for the first bag and $45 for a second, some frequent flyers will be exempt. Concern remains about the potential backlash from customers who valued the unique perk, which executives previously claimed distinguished Southwest from competitors.
Read at New York Post
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