Apple Inc. has initiated a lawsuit against Apple Cinemas, claiming that the new theater name misleads consumers into thinking they are affiliated with the tech giant. The lawsuit argues that the presence of the name Apple in the movie theater title could cause confusion, especially given that Apple now produces its own films. Apple seeks to have the theater chain remove the name and is requesting unspecified monetary damages, asserting that consumers should not equate the theater chain with its well-established brand.
Consumers should not go to an Apple Cinemas' theater thinking it is connected to the famous Apple brand, with all its goodwill and brand equity, Apple [Inc] attorney Miranda Means said in the lawsuit.
The lawsuit asks that the Apple name be removed from the cinemas, and also asks for unspecified monetary damages.
Apple, of course, now makes movies themselves, so there could be a reasonable worry of consumer confusion there.
Apple is suing the Apple Cinemas movie theater chain, claiming the name constitutes trademark infringement.
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