#branding
#branding

Graphic design

Puig's radical new logo bucks the trend in fashion branding

The Puig logo breaks the trend of minimalist fashion logos, drawing inspiration from abstract art and the brand's history to bring creativity and human touch. [ more ]

Hubspot

1 day ago

Graphic design

30 Hidden Messages In Logos of Notable Brands

Logos often hold hidden messages and meanings that reveal deep aspects of the brand's values and history. [ more ]

Fast Company

Graphic design

The Canadian Army's new camouflage moose logo comes amid recruiting problems

The Canadian Army introduced a new secondary logo to appeal to a new generation and address recruitment challenges. [ more ]

Creative Bloq

Graphic design

This 7-Eleven logo design detail has got people in a spin

Logos often contain hidden design elements that go unnoticed but contribute to their memorability and iconic status. [ more ]

Creative Bloq

Graphic design

The iconic Kellogg's logo has been turned into a whole nostalgic typeface

Kellogg's iconic logo inspired a new typeface for WK Kellogg Co. [ more ]

Creative Bloq

Graphic design

Er, what just happened to the Coca-Cola logo?

Coca-Cola defaced its logo in Recycle Me campaign to promote recycling through distorted designs of crushed cans. [ more ]

morelogo-design

#marketing

The Drum

Marketing

As artists face the semis, let's gauge which sponsors will wow Eurovision fans

Eurovision's growing influence in marketing and mainstream media is evident as big brands increasingly engage with the contest. [ more ]

Entrepreneur

Artificial intelligence

This Brand-Focused AI Assistant Is Hundreds of Dollars off Right Now | Entrepreneur

Building an authentic brand is crucial for business success. [ more ]

www.nytimes.com

US news

California Is Rebranding

Visit California shifted from Dream Big to Ultimate Playground campaign due to branding reasons and changing political climate, aiming for a more neutral message. [ more ]

Fast Company

Artificial intelligence

KFC used AI for a new ad, and it didn't go as planned

AI can sometimes lead to missed marketing opportunities [ more ]

Fast Company

Marketing

P&G shifts focus to brands for Paris Olympics ads

P&G is shifting focus from tear-jerking Olympic ad campaigns to individual brand marketing. [ more ]

Creative Bloq

Graphic design

The new Asda logo looks a lot more sophisticated

Asda reveals a sophisticated rebrand highlighting a deep green logo and playful brand identity. [ more ]

moremarketing

Shopify

Web design

18 Best Shopify Themes for 2024 - Shopify

Branding decisions are crucial for business success, including in online stores where themes can be customized for each brand. [ more ]

RMNB

National Hockey League

The new NHL team in Utah reveals 20 potential names under consideration via fan vote

Fans can vote on the new name for the former Arizona Coyotes, set to debut in Salt Lake City in fall 2025. [ more ]

beehiiv Blog

Deliverability

Selecting the Best Email Domains: A Comprehensive Guide

Choosing the right email domain is crucial for brand image and functionality. [ more ]

Forbes

Marketing

Council Post: Competing On More Than Price: How Branding Can Build Revenue

Branding is essential for building deep connections with the audience, crucial for lead generation and revenue growth. [ more ]

Fast Company

Marketing

Aura Bora proves that weird sparkling water is weirdly good business

Creating a successful brand in a crowded market requires unique packaging, flavors, and dedication to quality. [ more ]

#market-research

Digiday

Artificial intelligence

AI Briefing: How Lexicon researches its approach to AI naming strategies

Naming is crucial in the competitive AI landscape, with Lexicon aiming to enhance branding strategies through research. [ more ]

London Business News | Londonlovesbusiness.com

Graphic design

Branding tips that'll make your business stand out

Differentiate your business to stand out and thrive in a crowded marketplace. [ more ]

moremarket-research

#marketing-strategies

Digiday

16 hours ago

Marketing

Digiday+ Research: The 2024 brand guide to events

Publisher-hosted events are becoming a useful marketing opportunity for brands, with resurgence seen post-pandemic. [ more ]

Institutional Investor

Marketing

Asset Managers' Brands Are Suffering

Asset managers' brands suffered in 2023, decreasing by 25% compared to 2022, with only 25% having positive momentum. [ more ]

moremarketing-strategies

#marketing-strategy

Inc.com

8 hours ago

Marketing

British Airways: A Lesson in Marketing

Direct ROI in marketing efforts often overlooks the broader purpose of branding and customer engagement. [ more ]

Adweek

1 hour ago

Marketing

Sean Adams of Utz on Keeping a Legacy Food Brand Relevant

Build sales overnight and brands over time. [ more ]

Yanko Design - Modern Industrial Design News

1 day ago

Design

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone - Yanko Design

Brands utilize unique and attention-grabbing accessories to promote products. [ more ]

Savoy

6 days ago

Marketing

Beazer Homes Names Elicia Azali Chief Marketing Officer - Savoy

Elicia Azali named Chief Marketing Officer at Beazer Homes. [ more ]

Forbes

Marketing

How To Develop A Brand Framework That Gets Results

Branding is crucial for a company's success, as it goes beyond just a logo and slogan; it requires a strong brand framework to define vision and achieve goals. [ more ]

Modern Retail

Marketing

How Lulus is marketing itself to a national audience

Lulus is using a new out-of-home campaign and in-person events to expand its customer base outside California. [ more ]

moremarketing-strategy

#entrepreneurship

Black Enterprise

4 hours ago

Graphic design

Branding Strategist Talks Building Brand Assets Worth Millions

Maya Gray teaches entrepreneurs to build million-dollar brands through Day Dream Design Firm. [ more ]

Entrepreneur

Marketing

You Won't Have a Meaningful Brand Until You Align These 3 Factors | Entrepreneur

Brands have a significant impact on personal identity and culture in the absence of traditional communities. [ more ]

moreentrepreneurship

#apple-products

WIRED

Tech industry

The End of 'iPhone'

The 'i' prefix for Apple products, made popular by Ken Segall, is now considered outdated and meaningless by him. [ more ]

The Verge

Apple

The iPad Air is now heavier than the iPad Pro

The iPad Air no longer represents the thinnest and lightest Apple product, challenging assumptions based on its name. [ more ]

moreapple-products

#technology-trends

The Business of Fashion

Marketing

At Front Row, Accelerating New Routes to the Consumer

Consumers spend 13 hours on tech and media daily, with 'Super Users' spending over 18 hours, presenting challenges and opportunities for brands in 2024. [ more ]

Fast Company

Marketing

Have we reached peak dumbphone yet?

Gen Z prefers 'dumbphones' with limited features for a less distracting experience. [ more ]

moretechnology-trends

Itsnicethat

Graphic design

Spotify launches new bespoke typeface with Dinamo: Spotify Mix

The final typeface balances expressiveness with legibility, featuring intricate details like the 'transmitter' shape in letters, variations for different expressions, and adaptability to various use cases. [ more ]

MarTech

Marketing

Women's sports marketing set for take-off | MarTech

Brands should leverage the increasing engagement with women athletes as key influencers for a valuable demographic. [ more ]

#graphic-design

Creative Bloq

6 days ago

Graphic design

Graphic design gets a sense of humour in new Netflix campaign

The Netflix is a Joke festival featured a new visual system called Slap, Stick, incorporating humor into graphic design. [ more ]

eLearning Industry

Web design

Top 5 Graphic Design Strategies For The Instructional Designer

Instructional designers need to focus on graphic design to create engaging learning experiences. [ more ]

Geeky Gadgets

Graphic design

How to Create Awesome YouTube Intros

Creating a professional YouTube intro is essential for branding and engaging viewers. [ more ]

Fast Company

UX design

Is the rise of strategy the death of design?

The rise of 'strategist' as a prominent title in graphic design signifies a shift towards focusing on strategy over traditional design roles. [ more ]

moregraphic-design

#design

Adweek

8 hours ago

Graphic design

Why Disney+ Changed Its Logo: 'Different Time of Night'

Disney refreshed branding with Disney+ and Hulu integration, highlighting a new color inspired by the night sky and sophisticated design. [ more ]

Fast Company

3 days ago

Graphic design

The rebrand is dead. Welcome to the age of the brand 'refresh'

PR reps now often refer to significant visual overhauls as "refreshes" instead of "rebrands." [ more ]

Creative Bloq

Graphic design

Adobe forces video game emulator to immediately change its logo

Logo disputes are common in branding. Adobe vs Delta highlights a trademark infringement battle with similar logo designs, leading Delta to humorously retaliate with a new logo. [ more ]

Speckyboy Design Magazine

Graphic design

20+ Best Free Futuristic Fonts for Designers

Futuristic fonts transform basic typography into modern, elegant, and innovative designs. [ more ]

The Drum

Marketing

Adtech's innovation revolution translated into word soup brands. It didn't have to

Adtech brands lack differentiation and creativity in design, blending into a forgettable landscape. [ more ]

Creative Bloq

Graphic design

Skittles gets nonsensical in Gen Z flavoured brand refresh

Skittles embraced a nonsensical brand revamp, infusing the new design with playful colors and a touch of silliness to appeal to Gen Z. [ more ]

moredesign

Medium

Web design

Kawaii Computing: what VTubers can teach us about design

Cuteness has power in design. [ more ]

Entrepreneur

Marketing

Want to Know the Secret to Closing More Sales? Try This | Entrepreneur

The intersection of personal and corporate branding is crucial for success in the modern era. [ more ]

#transparency

Fast Company

6 days ago

Marketing

Impactful branding is crucial to NGO success

NGOs must move away from 'poverty porn' and focus on clear branding for sustainable engagement. [ more ]

The Drum

Marketing

The Drum's Daily Briefing: Netflix will stop reporting subs, Hyundai pauses on X

Netflix reported a significant increase in customers and profit in Q1 but will stop sharing 'key subscriber numbers' from 2025. [ more ]

moretransparency

#advertising

Creative Bloq

Graphic design

Clever 'broken slogan' billboards make an important point about branding

The impact of poor translation on brand slogans can be significant. [ more ]

Irish Independent

Marketing

Marty Morrissey gets RTE permission for Spanish 'Marty Party' - and fans can join him for 1,300

RTÃ personalities are required to label promotional content clearly, and the broadcaster has implemented new rules regarding external brand deals and gifts. [ more ]

The Drum

Marketing

'The end of the world isn't nigh, its AI' according to Sir John Hegarty

AI's transformative power is significant, akin to internet/TV, stressing the importance of creatively engaging with it for market distinction. [ more ]

The Drum

Graphic design

Ad of the Day: Lindex chronicles woman's life after formative bra-fitting

The ad by Lindex focuses on showcasing life's ups and downs in a raw and unfiltered manner, creating a relatable and emotionally engaging experience. [ more ]

The Drum

Marketing

Ad of the Day: McDonald's serenades new and improved burger range

McDonald's UK is launching a new campaign to update its classic burgers with British and Irish beef and various taste enhancers. [ more ]

moreadvertising

SFGATE

Graphic design

UC Berkeley launches first part of rebrand over Cal confusion

UC Berkeley unveiled a new 'B' logo in a serif font for use in small spaces as part of rebranding efforts to distinguish itself from the confusion with Cal. [ more ]

KALTBLUT Magazine

Graphic design

Ataraxia - KALTBLUT Magazine

Collaborative editorial featuring model Penelope Lubbert and various artists and brands, styled by Cesar Campusano. [ more ]

#campaign

Creative Bloq

Artificial intelligence

KFC finds a positive side to AI art fails

AI art generators may not always align with campaign goals, even for established brands like KFC. [ more ]

Fast Company

Graphic design

Coke's logo is iconic. The brand just demolished it in a new ad

Coca-Cola creatively manipulated its logo for a recycling campaign, breaking branding rules to promote sustainability. [ more ]

The Drum

Marketing

Lionel Messi swaps out 'Ole' soccer chant for 'Oh-Lay's' in new Lay's commercial

Lay's partners with soccer star Lionel Messi for a branded campaign to excite fans. [ more ]

morecampaign

#influencer-marketing

Forbes

Marketing

Partnering With Small Creators Sees Brands Grow EMV While Building Local Reach

Nano and micro creators can have a significant impact in marketing, as demonstrated by their authentic and dedicated engagement with brands. [ more ]

The Business of Fashion

Marketing

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]

moreinfluencer-marketing

Dodger Blue

LA Dodgers

Los Angeles Dodgers Announce Partnership With THK

The Los Angeles Dodgers partnered with THK for in-stadium LED signage, enhancing brand visibility for both parties. [ more ]

#social-media

The Drum

Marketing

The Drum Live: Viral sage Adam Clyne's dos and don'ts for brands on social

Brands navigating real-time social media must balance risk and reward by staying agile to engage in cultural conversations with poise and resonance. [ more ]

TechRepublic

Marketing

10 Ways to Build an Effective Online Presence for Your Business | TechRepublic

Leverage social media strategically for effective online presence. [ more ]

Vogue Business

Marketing

Brands vs. influencers: Who holds more power?

Influencers have changed the fashion industry by being used as a promotional tool by brands, leading to a loss of authenticity and personal style. [ more ]

moresocial-media

Bevindustry

Beer

Dogfish Head unveils new beer packaging artwork

To celebrate "120 Day", Dogfish Head announced the return of 120 Minute IPA with new packaging. Feedback-driven redesign includes nautical themes, flavor illustrations, and space for the logo. [ more ]

#rebranding

Black & White & Read All Over

Juventus

Is Juventus a club or a brand? It's both.

Juventus embraced a minimalist J-logo in 2017, representing a new era under Andrea Agnelli's leadership, impacting sports brand engagement and growth in Italy. [ more ]

Itsnicethat

Graphic design

The Asda rebrand features fruit stickers and an unexpected approach to typography

Asda underwent a rebranding to create a more cohesive and personable experience for customers. [ more ]

adlibweb.

Graphic design

Does Your Branding Need A New Look?

Regularly assess your brand's appearance and effectiveness for success. [ more ]

morerebranding

Shopify

Deliverability

How To Register a Domain Name in 5 Simple Steps (Updated for 2024) - Shopify

Registering a domain name should be done carefully to avoid negative impacts on search engine rankings and user accessibility. [ more ]

Parent Portfolio

Marketing

15 Ways Social Media Influencers Make So Much Money

Diversifying income streams is essential for social media influencers to stabilize and grow financially. [ more ]

Shopify

Graphic design

Branding Basics: The What and Why (2024) - Shopify

Your brand is crucial for success; shape customer perceptions intentionally [ more ]

The Drum

Marketing

Women were having nun of Bumble's celibacy ad. Nor were strategists

The 'Opening Moves' campaign of Bumble faced backlash due to a celibacy billboard, showcasing poor timing and a shift away from its safety branding strategy. [ more ]

#pr

The Drum

Media industry

A gambling company commenting on hayfever: Is this a new low for local journalism?

PR's role in creating relevant news for brand benefits is crucial in today's digital landscape. [ more ]

Shopify

Marketing

The PR Playbook from DTC Companies' Favorite Agency (2024) - Shopify

Dreamday combines PR outreach with affiliate marketing to drive results for clients. [ more ]

morepr

Axios

Remote teams

Pro-Palestinian protests push American companies' activism limits

CEO stresses workplace policies over personal activism, leading to employee protests and firings. [ more ]

Forbes

Marketing

Council Post: Five Powerful Ways To Use Storytelling In Digital Marketing

Storytelling is a powerful tool for brands to connect with consumers in a digitally saturated world. [ more ]

#emerging-technology

Digiday

Marketing

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Significant themes at Digiday Awards: emerging technology, audience engagement, unique content formats, branding, cross-promotion, quantifiable metrics for success. [ more ]

Digiday

Marketing

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Brands emphasize emerging tech, audience engagement, unique content, and metrics at Digiday Media Awards. [ more ]

Digiday

Marketing

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Key focus on emerging technology, audience engagement, unique content, branding, and cross-promotion in Digiday Media Awards.

Emphasis on quantifiable metrics and real-world impact to demonstrate success of initiatives. [ more ]

moreemerging-technology

MarTech

Marketing

The future of marketing is social | MarTech

Social-first brands see 10.2% revenue increase by repositioning social at the core of brand and customer experience. [ more ]

Itsnicethat

Graphic design

Athletics builds a bold brand for 15-year-old motorsports star, Alba Larsen

A rounded, buoyant wordmark inspired by racetrack lines creates a memorable and unique brand for Alba Larsen in the male-dominated F1 industry. [ more ]

Creative Bloq

Graphic design

This Michael Jackson logo design dispute is getting bad

The Michael Jackson Estate is involved in a logo dispute between MJ Live and MJ: The Musical, highlighting the importance of distinct branding in competitive markets. [ more ]

#content-creation

Geeky Gadgets

Graphic design

How to Create Amazing Instagram Reels

Establish brand consistency for successful Instagram Reels. Utilize Instagram templates for polished content. Music choice is crucial for emotional impact and audience engagement. [ more ]

Shopify

Marketing

Cultivate a Community Online in 3 Simple Steps (2024) - Shopify

Building a community online can be accomplished by addressing a shared problem, being vulnerable, and creating a slogan that embodies your brand. [ more ]

morecontent-creation

Practical Ecommerce

Marketing

Copywriter Shifts to X Ads, Scales Brands

Chris Orzechowski stands out with plain text emails and X Ads in ecommerce marketing. [ more ]

The Drum

Marketing

Should ads follow trends and tropes, or is it simply lazy creative?

Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.

Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity. [ more ]

The Drum

OMG science

How can Dr Martens get itself back on people's radar?

Dr Martens faces financial struggles due to US wholesale business, losing brand messaging control through third-party sellers. [ more ]

Itsnicethat

Mental health

Headspace overhauls visual identity to become mental health all-rounder

Headspace rebranded with diverse faces and vibrant colors to destigmatize mental health [ more ]

GSMArena.com

Wearables

Samsung launches ridiculously overpriced 50W charger

Samsung released an overpriced 50W charger tailored for their smartphones, lacking impressive specs compared to competitors, relying on brand recognition for sales. [ more ]

#social-media-marketing

WE AND THE COLOR

Graphic design

A Brand & Mood Board Social Media Presentation Template

Mood boards are essential visual tools for brands to attract the target audience and make a lasting impression. [ more ]

WE AND THE COLOR

moresocial-media-marketing

Graphic design

How to Create Brand Sheet Presentations for Social Media Stories & Reels with Templates

Visual content is crucial for brand engagement on social media platforms in the digital age. [ more ]

Design Milk

Design

DMTV Milkshake: How Rivian Balances Luxury + Grit

Rivian's design strategy focuses on creating adventure vehicles that feel premium but are also meant to be used and get dirty. [ more ]

WWD

Marketing

What Brands Need to Know About the Proposed TikTok Ban - and How to Deal With It

TikTok's political crisis could prompt brands, marketers, and creators to reassess reliance on the platform. [ more ]

Entrepreneur