#branding

#branding

The American landscape used to be covered in Benningan's, Arthur Treachers, and Chi-Chi's restaurants, which at one time or another all probably seemed like the next big thing.

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.

We've been in this state of uniformity for some time now, even before AI showed up. Right now, most brand interactions happen in a box on your phone.

Re-crafting and optimising the crest was a must, but establishing a more cinematic and inviting tone was key to appealing to today's audience.

"just one of these covers a significant part of the footprint of Manhattan."

Gabrielle Adam finds inspiration in anything cheesy, kitsch, or fun, incorporating big type, vibrant colors, and a silly tone to evoke strong emotions.

Studio Moross evokes 80s aesthetic through visual brands, blending grit and vibrant colour. Their design includes typographic and image treatments, creating unique narratives for each muse.

HBO Max has faced ridicule over its rebranding strategy, recently shifting from HBO Max to Max, then back to HBO Max, causing new branding headaches.

The Port of Oakland proposed changing the airport name to Oakland San Francisco Bay Airport, aiming to ease tensions with SFO amidst an ongoing legal dispute.

A strong company profile tells your story in a way numbers alone can't, reflecting your brand's values, showcasing expertise, and building credibility.

Branding isn't a marketing tactic. It's the strategy behind business success when shaped by a strong story infused with the voice of the customer.

Seven years ago, grocery dairy sections transformed from monotonous white Greek yogurt cups to colorful, whimsical designs led by Chobani's rebranding efforts.

Transport for London (TfL) is promoting a branding deal for the Waterloo & City line, which attracts around 15 million passengers annually, offering full-line branding opportunities.

JARS Cannabis is amplifying its presence at two iconic Michigan venues, Pine Knob Music Theatre and Michigan Lottery Amphitheatre, enhancing the concert experience with a stronger cannabis lifestyle branding approach.

I feel it's important to commit not for next month or next year, but to the five year journey of making progress on an issue or developing an outcome for a community.

Almost half of the U.S. workforce now juggles a side hustle alongside their day job. The biggest challenge is figuring out how to build a recognizable brand and generate steady cash flow.

Aishwarya Iyer's Brightland brand uses beautiful glass bottles as a strategy to attract consumers, akin to a Trojan horse, leading to a rise in American olive oil appreciation.

Leaving the influencer industry was a tough decision for me after 13 years, especially given the investment in building my brand, but change was necessary.

In short, minimalism has become a strategic asset. One that is precise and softly spoken. Japanese minimalism, or neo-minimalism, is all about quiet.

Creativity in advertising can still be underappreciated by many brands. However, those who choose to go creative can sometimes live in our heads rent-free.

When we started to see the impact of our platform, we realized it was no longer just about us, but about the community and the message we could share.

"Over the last two nights, the NBA didn't just stage a show—they sold the stage, the script, and the orchestra pit to an insurance giant... It was branded content."

This isn't just about pop-up shops or influencer selfies anymore. It's now about building striking moments that live both in real life and the digital world.

Freelancing can be daunting, especially when it comes to securing clients. A lack of differentiation and poor branding are common pitfalls for newcomers.

Salvador Dalí's logo redesign for Chupa Chups not only modernized the brand but also created a lasting visual identity that contributed to the brand's longevity.

The brand name is written in a hand-drawn font that is cushier, resembling its trademark rolls, according to King's Hawaiian chief marketing officer Raouf Moussa.

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.

Kelly emphasizes that the branding components he created for his collaboration with Converse were distinct and original, asserting that they had not been utilized by the company before.