#branding

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#innovation
fromFast Company
2 days ago
Media industry

How Overdrive's creative director is using branding to get people to test their drugs for fentanyl

Overdrive uses edgy branding and packaging to appeal to younger consumers while promoting harm reduction through drug testing.
fromGeeky Gadgets
3 hours ago
Artificial intelligence

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.
One prompt can revolutionize SEO, branding, and more.
AI tools provide innovative strategies from elite marketers.
Unlocking creativity through AI in marketing is essential.
fromCreative Bloq
1 week ago
OMG science

Scientists have discovered a "jaw-dropping" new colour - but you can't see it

A new color called 'olo' was discovered, but it can only be seen through laser stimulation, remaining invisible to the naked eye.
fromThe Drum
2 weeks ago
Marketing tech

Judge of the Day: Mark Phibbs, VP global campaign, content and industries marketing at Cisco

Mark Phibbs emphasizes the role of the CMO in driving business impact and innovation while maintaining brand consistency.
Media industry
fromFast Company
2 days ago

How Overdrive's creative director is using branding to get people to test their drugs for fentanyl

Overdrive uses edgy branding and packaging to appeal to younger consumers while promoting harm reduction through drug testing.
Artificial intelligence
fromGeeky Gadgets
3 hours ago

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.
One prompt can revolutionize SEO, branding, and more.
AI tools provide innovative strategies from elite marketers.
Unlocking creativity through AI in marketing is essential.
OMG science
fromCreative Bloq
1 week ago

Scientists have discovered a "jaw-dropping" new colour - but you can't see it

A new color called 'olo' was discovered, but it can only be seen through laser stimulation, remaining invisible to the naked eye.
fromThe Drum
2 weeks ago
Marketing tech

Judge of the Day: Mark Phibbs, VP global campaign, content and industries marketing at Cisco

Mark Phibbs emphasizes the role of the CMO in driving business impact and innovation while maintaining brand consistency.
more#innovation
#design
fromCreative Bloq
1 week ago
Graphic design

"I'm down to roll up my sleeves": a day in the life of Mike Perry

Creative professionals need structured practice to enhance their skills, similar to athletes who train regularly.
fromCreative Bloq
7 hours ago
Graphic design

Amazon's new logo is so subtle I almost didn't notice

Amazon has unified its brand identity by consolidating over 50 sub-brands into a cohesive aesthetic.
fromMedium
3 weeks ago
Graphic design

The A-Z of Design

Design access is crucial for talent and opportunity, affecting aspiring designers' paths.
Effective branding involves deeper connections beyond aesthetics.
fromArchDaily
1 week ago
Design

Gallery in Ishiyama / CHIKARAISHI ARCHITECTS STUDIO

The new gallery in Ōtsu serves as a brand hub, showcasing the company's philosophy while ensuring product visibility and flexible space for various uses.
fromItsnicethat
4 weeks ago
Graphic design

Days old bread built Super Studio's new brand identity for Rose Bakery

Creating a unique brand identity for a bakery involves overcoming numerous challenges and avoiding familiar aesthetics.
fromCreative Bloq
1 week ago
Media industry

Coca-Cola's vibrant Bodyarmour rebrand wields a powerful weapon in the battle of the energy drinks

Brand reinforcement amplifies existing identity without a complete rebranding, as shown by Coca-Cola's Bodyarmour update.
Graphic design
fromCreative Bloq
1 week ago

"I'm down to roll up my sleeves": a day in the life of Mike Perry

Creative professionals need structured practice to enhance their skills, similar to athletes who train regularly.
fromMedium
3 weeks ago
Graphic design

The A-Z of Design

Design access is crucial for talent and opportunity, affecting aspiring designers' paths.
Effective branding involves deeper connections beyond aesthetics.
fromArchDaily
1 week ago
Design

Gallery in Ishiyama / CHIKARAISHI ARCHITECTS STUDIO

The new gallery in Ōtsu serves as a brand hub, showcasing the company's philosophy while ensuring product visibility and flexible space for various uses.
fromItsnicethat
4 weeks ago
Graphic design

Days old bread built Super Studio's new brand identity for Rose Bakery

Creating a unique brand identity for a bakery involves overcoming numerous challenges and avoiding familiar aesthetics.
fromCreative Bloq
1 week ago
Media industry

Coca-Cola's vibrant Bodyarmour rebrand wields a powerful weapon in the battle of the energy drinks

Brand reinforcement amplifies existing identity without a complete rebranding, as shown by Coca-Cola's Bodyarmour update.
more#design
UX design
fromLogRocket Blog
1 day ago

Style guide vs. design system: Why the difference matters - LogRocket Blog

Style guides and design systems serve different purposes in product design, and misusing them can hinder design efficiency.
fromNew York Post
22 hours ago
Digital life

People have just realized what a popular condom brand means

Durex stands for 'Durability, Reliability, and Excellence', dispelling common myths about its meaning.
#marketing
fromFast Company
6 days ago
Media industry

What Steve Jobs can teach us about rebranding

Rebranding is essential when a company's identity no longer reflects its mission or values.
fromAdweek
1 day ago
Marketing tech

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.
fromForbes
4 weeks ago
Social media marketing

What It Takes To Create A Fool-Proof Formula For Creating Brand Success

Effective marketing campaigns can elevate brands significantly, but many businesses fail to dedicate adequate time to their marketing efforts.
fromAdweek
2 weeks ago
Marketing tech

This Startup Helps Marketers Understand What AI Says About Them. Here's the Pitch Deck It Used To Nab $5.75M

Brandlight raises $5.75 million to enhance brand visibility and sentiment on AI platforms.
fromHubspot
3 months ago
Marketing tech

Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

Tom Holland navigates the boardroom with humor and acting skills, learning from marketing expert Jackie Widmann.
Successful branding requires a specific audience focus and reframing as an enhancement to existing options.
fromThe Drum
1 week ago
Marketing tech

Judge of the Day: Wendy Duggan, director of marketing at Primark

Wendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
Marketing tech
fromAdweek
1 day ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.
Social media marketing
fromForbes
4 weeks ago

What It Takes To Create A Fool-Proof Formula For Creating Brand Success

Effective marketing campaigns can elevate brands significantly, but many businesses fail to dedicate adequate time to their marketing efforts.
Marketing tech
fromAdweek
2 weeks ago

This Startup Helps Marketers Understand What AI Says About Them. Here's the Pitch Deck It Used To Nab $5.75M

Brandlight raises $5.75 million to enhance brand visibility and sentiment on AI platforms.
fromHubspot
3 months ago
Marketing tech

Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

Tom Holland navigates the boardroom with humor and acting skills, learning from marketing expert Jackie Widmann.
Successful branding requires a specific audience focus and reframing as an enhancement to existing options.
fromThe Drum
1 week ago
Marketing tech

Judge of the Day: Wendy Duggan, director of marketing at Primark

Wendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
more#marketing
#content-creation
Marketing tech
fromPractical Ecommerce
2 weeks ago

A Playbook for Influencer Marketing

Influencer marketing has evolved into a long-term strategy focused on quality engagement and multi-channel content to enhance brand credibility and awareness.
fromWE AND THE COLOR
1 day ago
Graphic design

Social Media Marketing Kit by GraphicArtist | Elevate Your Brand

Utilizing a social media marketing kit helps streamline content creation, ensuring cohesive branding without overwhelming time demands.
fromFast Company
1 week ago
Media industry

20 effective strategies for building thought leadership

Thought leadership is essential for establishing credibility and opening opportunities.
Marketing tech
fromPractical Ecommerce
2 weeks ago

A Playbook for Influencer Marketing

Influencer marketing has evolved into a long-term strategy focused on quality engagement and multi-channel content to enhance brand credibility and awareness.
fromWE AND THE COLOR
1 day ago
Graphic design

Social Media Marketing Kit by GraphicArtist | Elevate Your Brand

Utilizing a social media marketing kit helps streamline content creation, ensuring cohesive branding without overwhelming time demands.
fromFast Company
1 week ago
Media industry

20 effective strategies for building thought leadership

Thought leadership is essential for establishing credibility and opening opportunities.
more#content-creation
#business-strategy
Social media marketing
fromGeeky Gadgets
1 week ago

How to Create and Optimize a Facebook Business Page for Success in 2025

Creating a professional online presence is essential for businesses, especially on Facebook.
A polished Facebook page can engage audiences and drive results effectively.
Utilizing Facebook tools and strategies can enhance brand visibility and trust.
fromEntrepreneur
2 days ago
Startup companies

Become a Unicorn in Your Industry by Mastering These 4 Pillars | Entrepreneur

To achieve exceptional business status, focus on mastering one specific area of expertise.
fromEntrepreneur
2 weeks ago
Coffee

Starbucks Introduces a Strict New Dress Code for Baristas | Entrepreneur

Starbucks aims to enhance brand recognition through a new dress code emphasizing the green apron.
Social media marketing
fromGeeky Gadgets
1 week ago

How to Create and Optimize a Facebook Business Page for Success in 2025

Creating a professional online presence is essential for businesses, especially on Facebook.
A polished Facebook page can engage audiences and drive results effectively.
Utilizing Facebook tools and strategies can enhance brand visibility and trust.
fromEntrepreneur
2 days ago
Startup companies

Become a Unicorn in Your Industry by Mastering These 4 Pillars | Entrepreneur

To achieve exceptional business status, focus on mastering one specific area of expertise.
fromEntrepreneur
2 weeks ago
Coffee

Starbucks Introduces a Strict New Dress Code for Baristas | Entrepreneur

Starbucks aims to enhance brand recognition through a new dress code emphasizing the green apron.
more#business-strategy
#authenticity
Graphic design
fromCreative Bloq
1 week ago

Goodbye, minimalism: Why it's time to embrace imperfect design

In 2025, design trends are shifting from minimalism to embracing imperfections and nostalgia, reflecting a desire for authenticity and human connection.
fromForbes
2 days ago
Media industry

5 ChatGPT Prompts To Find Your Voice When Everyone Sounds The Same

To stand out in a crowded marketplace, embrace your unique voice and beliefs.
Graphic design
fromCreative Bloq
1 week ago

Goodbye, minimalism: Why it's time to embrace imperfect design

In 2025, design trends are shifting from minimalism to embracing imperfections and nostalgia, reflecting a desire for authenticity and human connection.
Media industry
fromForbes
2 days ago

5 ChatGPT Prompts To Find Your Voice When Everyone Sounds The Same

To stand out in a crowded marketplace, embrace your unique voice and beliefs.
more#authenticity
fromCreative Bloq
6 days ago
Graphic design

You probably don't know the Audi logo's hidden meaning

The Audi logo's four rings represent the merger of four carmakers in 1932, symbolizing strength through unity.
#business
fromNew York Post
1 week ago
Media industry

Meghan Markle reveals why she changed name of her lifestyle brand to As Ever in latest podcast episode

Meghan Markle changed the name of her lifestyle brand from American Riviera Orchard to As Ever due to trademark issues and branding complexities.
fromNew York Post
1 week ago
Media industry

Meghan Markle reveals why she changed name of her lifestyle brand to As Ever in latest podcast episode

Meghan Markle changed the name of her lifestyle brand from American Riviera Orchard to As Ever due to trademark issues and branding complexities.
more#business
#consumer-behavior
fromFast Company
1 week ago
Marketing tech

The internet's favorite hot sauce just repackaged for a post-DTC world

Fly by Jing is adapting its packaging to optimize sales in mass retail by focusing on quick consumer decision-making.
fromThe Verge
2 weeks ago
Fashion & style

On TikTok, Chinese factories are trolling anxious American shoppers

Chinese manufacturers are using viral videos to promote the idea of buying brand-name products directly, bypassing traditional retail, appealing to budget-conscious American consumers.
fromFast Company
1 week ago
Marketing tech

The internet's favorite hot sauce just repackaged for a post-DTC world

Fly by Jing is adapting its packaging to optimize sales in mass retail by focusing on quick consumer decision-making.
fromThe Verge
2 weeks ago
Fashion & style

On TikTok, Chinese factories are trolling anxious American shoppers

Chinese manufacturers are using viral videos to promote the idea of buying brand-name products directly, bypassing traditional retail, appealing to budget-conscious American consumers.
more#consumer-behavior
#marketing-strategy
fromThe SportsRush
1 week ago
Marketing

Charles Leclerc Gets an Unofficial 'Marketing' Boost From Alex Albon

Charles Leclerc launched 'Lec', his ice cream brand, featuring unique flavors and a health-conscious focus, but faces marketing expansion challenges in Europe.
fromCreative Bloq
3 weeks ago
Marketing tech

4 ingenious brand war ads that smashed the competition

Brand rivalry can enhance marketing strategies if done playfully and cleverly, avoiding overly aggressive tactics.
fromForbes
3 weeks ago
Graphic design

What Is Brand Personality-And How Can Small Businesses Develop One?

Understanding and cultivating brand personality is crucial for differentiating a brand in the marketplace.
fromwww.housingwire.com
1 week ago
Marketing tech

FOA debuts new marketing campaign on home equity usage

Finance of America is maintaining its relationship with Tom Selleck while introducing a new marketing campaign.
The effectiveness of the simultaneous campaigns will be assessed based on market data.
fromThe SportsRush
1 week ago
Marketing

Charles Leclerc Gets an Unofficial 'Marketing' Boost From Alex Albon

Charles Leclerc launched 'Lec', his ice cream brand, featuring unique flavors and a health-conscious focus, but faces marketing expansion challenges in Europe.
fromCreative Bloq
3 weeks ago
Marketing tech

4 ingenious brand war ads that smashed the competition

Brand rivalry can enhance marketing strategies if done playfully and cleverly, avoiding overly aggressive tactics.
fromForbes
3 weeks ago
Graphic design

What Is Brand Personality-And How Can Small Businesses Develop One?

Understanding and cultivating brand personality is crucial for differentiating a brand in the marketplace.
fromwww.housingwire.com
1 week ago
Marketing tech

FOA debuts new marketing campaign on home equity usage

Finance of America is maintaining its relationship with Tom Selleck while introducing a new marketing campaign.
The effectiveness of the simultaneous campaigns will be assessed based on market data.
more#marketing-strategy
fromForbes
1 week ago
Social media marketing

Turn Coaching Frameworks Into LinkedIn Engagement Machines

Coaching frameworks must be shared on LinkedIn for greater engagement and client acquisition.
Catchy names for frameworks enhance recognition and recall among audiences.
Podcast
fromFast Company
1 week ago

Your favorite podcast is now a toy-and a cruise, and a book, and a backpack

Wondery is redefining podcast expansion by transforming audio content into diverse intellectual property, including books, toys, and immersive experiences.
fromSFGATE
2 weeks ago
San Francisco Giants

Sacramento River Cats unveil alternate branding in horribly sexist video

The Sacramento River Cats faced backlash for their 'Gold Diggers' branding due to problematic stereotypes in the promotional materials.
#social-media
fromwww.mediaite.com
1 week ago
Silicon Valley food

Wendy's Declines to Apologize for Mocking Katy Perry's Space Flight in the Weirdest Social Media Beef You'll See This Week

Wendy's drew criticism for targeting Katy Perry with harmful jokes after her space voyage, highlighting a troubling trend of disrespectful brand behavior.
fromNew York Post
1 week ago
Silicon Valley food

Beloved fast food chain refuses to apologize for online burn of Katy Perry's space voyage

Wendy's faced backlash for mocking Katy Perry after her space flight instead of offering an apology.
fromWE AND THE COLOR
1 week ago
Graphic design

Professional Instagram Story Templates Kit for InDesign

Professional Instagram Story templates can elevate the quality of your content without requiring extensive design skills or time.
The E-Type Instagram Story Templates Kit offers a versatile solution for consistent branding and visually appealing stories.
fromwww.mediaite.com
1 week ago
Silicon Valley food

Wendy's Declines to Apologize for Mocking Katy Perry's Space Flight in the Weirdest Social Media Beef You'll See This Week

Wendy's drew criticism for targeting Katy Perry with harmful jokes after her space voyage, highlighting a troubling trend of disrespectful brand behavior.
fromNew York Post
1 week ago
Silicon Valley food

Beloved fast food chain refuses to apologize for online burn of Katy Perry's space voyage

Wendy's faced backlash for mocking Katy Perry after her space flight instead of offering an apology.
fromWE AND THE COLOR
1 week ago
Graphic design

Professional Instagram Story Templates Kit for InDesign

Professional Instagram Story templates can elevate the quality of your content without requiring extensive design skills or time.
The E-Type Instagram Story Templates Kit offers a versatile solution for consistent branding and visually appealing stories.
more#social-media
#user-experience
fromFast Company
1 week ago
Artificial intelligence

Why are AI companies so bad at naming their models?

AI companies struggle with confusing model names, leading to branding challenges and user frustration.
fromMarTech
4 weeks ago
Marketing tech

9 essential tips for building a website that drives conversions | MarTech

Your website is critical for establishing brand credibility and engaging customers.
Effective branding is essential for clear communication on your website.
Conducting research enhances your website design and differentiates your brand.
Using wireframes aids in efficient planning of website structure.
fromFast Company
1 week ago
Artificial intelligence

Why are AI companies so bad at naming their models?

AI companies struggle with confusing model names, leading to branding challenges and user frustration.
fromMarTech
4 weeks ago
Marketing tech

9 essential tips for building a website that drives conversions | MarTech

Your website is critical for establishing brand credibility and engaging customers.
Effective branding is essential for clear communication on your website.
Conducting research enhances your website design and differentiates your brand.
Using wireframes aids in efficient planning of website structure.
more#user-experience
fromNew York Post
1 week ago
Growth hacking

New chocolate bar with no sugar and 10g of protein has shocking number of calories: 'Candy that makes sense'

Hormbles Chormbles is a guilt-free candy bar, offering high protein and no sugar while captivating consumers with its unique name.
NYC startup
fromIndieWire
2 weeks ago

Brands Are Subtly Embracing Hollywood - and Filmmakers Want to Work with Them

Miu Miu's support of filmmaker Hailey Gates illustrates brands engaging with audiences through authentic cultural content.
Artificial intelligence
fromHubspot
2 weeks ago

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

AI tools are transforming the approach to branding, enhancing both efficiency and emotional engagement.
Branding success hinges on the experience beyond logos, highlighting the need for strategy and consistent implementation.
fromCreative Bloq
2 weeks ago
Graphic design

'Great brands retain a degree of mystery': a day in the life of Julian Kyanston

Julian Kyanston's experiences with football gangs and designer brands shaped his career in branding and marketing.
fromCreative Bloq
2 weeks ago
Graphic design

Popeyes puts a spin on its logo in subliminally genius ad

Popeyes' 'Hard to Say No' campaign cleverly invites consumers to indulge by omitting its logo and replacing it with 'yes.'
fromwww.theguardian.com
2 weeks ago
Women in technology

From Gwyneth Paltrow to the Duchess of Sussex, the girlboss is back. In this economy, who can blame them?

Gwyneth Paltrow integrates business jargon into her persona, revealing a shift in female celebrity branding toward entrepreneurial language and practices.
fromMarTech
3 weeks ago
Marketing tech

Why ROI is undermining B2B marketing effectiveness | MarTech

B2B marketing ROI metrics often misrepresent true effectiveness, focusing excessively on short-term tactical outcomes rather than overall brand impact.
#cannabis-marketing
fromstupidDOPE
3 weeks ago
Social media marketing

Dispensary & Cannabis Brand Marketing for 4/20: What Works in 2025 | stupidDOPE

4/20 offers significant opportunities for cannabis brands to enhance visibility through strategic media placements and SEO marketing.
Effective marketing during 4/20 relies on brand storytelling and media engagement rather than mere discounts.
fromstupidDOPE
3 weeks ago
Social media marketing

The Media + SEO Strategy Every Cannabis Brand, Dispensary, and Event Needs in 2025 | stupidDOPE

In the cannabis market, combining media coverage and SEO is essential for visibility and growth.
fromstupidDOPE
3 weeks ago
Social media marketing

Dispensary & Cannabis Brand Marketing for 4/20: What Works in 2025 | stupidDOPE

4/20 offers significant opportunities for cannabis brands to enhance visibility through strategic media placements and SEO marketing.
Effective marketing during 4/20 relies on brand storytelling and media engagement rather than mere discounts.
fromstupidDOPE
3 weeks ago
Social media marketing

The Media + SEO Strategy Every Cannabis Brand, Dispensary, and Event Needs in 2025 | stupidDOPE

In the cannabis market, combining media coverage and SEO is essential for visibility and growth.
more#cannabis-marketing
fromCreative Bloq
3 weeks ago
Food & drink

I love this gin company's Hebridean sunset-inspired rebrand

The Botanist Gin's rebranding combines Scottish heritage and modern luxury, encouraging consumers to embrace the present moment.
fromEater
3 weeks ago
Food & drink

I'm Tired of Millennial Branding and I Like My Uncool '90s Olive Oil

The aesthetic pantry goods movement is shifting towards a desire for authentic, simpler olive oil options over trendy, highly designed packaging.
Media industry
fromFast Company
4 weeks ago

3 things Seth Rogen's 'The Studio' gets right about brands and Hollywood

The Studio satirizes Hollywood's trend of brand-driven films, using a fictional Kool-Aid movie as a plot premise.
The show reflects on the current tension in filmmaking between commercial success and artistic vision.
#hbo
fromThe Verge
4 weeks ago
Marketing tech

Max's rebranded logo and colors look very HBO

Max streaming service unveils new monochrome branding, enhancing its alignment with HBO's identity.
fromFast Company
4 weeks ago
Marketing tech

Max's new logo just got a little more HBO

Max has changed its logo to metallic black and white, shifting its branding strategy to emphasize a more premium image.
fromThe Verge
4 weeks ago
Marketing tech

Max's rebranded logo and colors look very HBO

Max streaming service unveils new monochrome branding, enhancing its alignment with HBO's identity.
fromFast Company
4 weeks ago
Marketing tech

Max's new logo just got a little more HBO

Max has changed its logo to metallic black and white, shifting its branding strategy to emphasize a more premium image.
more#hbo
NYC startup
fromFast Company
4 weeks ago

Inside J.Crew's strategy to be at the 'center of culture'

J.Crew is revitalizing its brand through collaborations with iconic organizations, reflecting a strategic shift under CEO Libby Wadle after bankruptcy.
fromNew York Post
1 month ago
SF food

Edy's striking change to its products gives ice cream lovers the sundae scaries: 'We this cheap now?'

Edy's and Dreyer's ice cream rebranding led to widespread confusion and frustration among fans due to legal definition changes regarding ice cream labeling.
Cars
fromwww.mercurynews.com
1 month ago

Me & My Car: Bay Area man's '61 Pontiac Ventura design lasted just a year

Pontiac's success stemmed from its value proposition, offering performance and competitive pricing, leading to its rise as GM's performance division.
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