#digital-marketing

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Media industry
fromDigiday
1 hour ago

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
Media industry
fromeLearning Industry
2 hours ago

Paid Media Examples: Channels, Strategies, And How To Use Them Effectively

Paid media encompasses all digital advertising strategies, with the PESO Model enhancing marketing through a combination of paid, earned, shared, and owned media.
#google-ads
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google Ads Performance Max Age Exclusions Rolling Out

Google Ads introduces age exclusions for Performance Max campaigns to improve targeting efficiency.
fromSearch Engine Roundtable
4 hours ago
Online marketing

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Google is experimenting with new search ad formats labeled as 'Sponsored' but does not charge advertisers for clicks on these results.
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google Local Service Ads Has New Legal Terms

Advertisers must accept new terms for Local Service Ads by June 5, 2025, or lose ad eligibility.
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google Ads Performance Max Age Exclusions Rolling Out

Google Ads introduces age exclusions for Performance Max campaigns to improve targeting efficiency.
fromSearch Engine Roundtable
4 hours ago
Online marketing

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Google is experimenting with new search ad formats labeled as 'Sponsored' but does not charge advertisers for clicks on these results.
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google Local Service Ads Has New Legal Terms

Advertisers must accept new terms for Local Service Ads by June 5, 2025, or lose ad eligibility.
more#google-ads
#ai
fromForbes
3 hours ago
Media industry

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.
fromPodcaster News
5 days ago
Media industry

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Audion's Sense uses AI to evaluate and optimize audio campaigns before launch, significantly enhancing effectiveness and audience engagement.
fromForbes
1 day ago
Artificial intelligence

How AI Tools Are Accelerating Growth For Auto Dealerships

AI is essential for auto retailers to enhance customer experience and operational efficiency.
fromZDNET
2 weeks ago
Marketing tech

How you succeed in business is shifting fast - and not because of AI

Businesses can thrive without traditional advertising by leveraging modern marketing strategies and creating valuable content.
Media industry
fromForbes
3 hours ago

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.
Media industry
fromPodcaster News
5 days ago

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Audion's Sense uses AI to evaluate and optimize audio campaigns before launch, significantly enhancing effectiveness and audience engagement.
fromForbes
1 day ago
Artificial intelligence

How AI Tools Are Accelerating Growth For Auto Dealerships

AI is essential for auto retailers to enhance customer experience and operational efficiency.
fromZDNET
2 weeks ago
Marketing tech

How you succeed in business is shifting fast - and not because of AI

Businesses can thrive without traditional advertising by leveraging modern marketing strategies and creating valuable content.
more#ai
#seo
Web development
fromBusiness
21 hours ago

The Importance of SEO in Web Development - Business

SEO integration in web development is essential for improving discoverability and user experience.
53% of website traffic comes from organic search, emphasizing SEO's importance.
Neglecting SEO can result in costly website redesigns and missed traffic opportunities.
fromadlibweb.
1 week ago
Online marketing

How to Use SEO and SEA Together in Search Engine Marketing

Search Engine Marketing combines SEO and SEA to improve online visibility and attract targeted traffic.
fromInc
1 day ago
Online marketing

Why Your Business Should Be Everywhere Online

Successful companies leverage comprehensive online presence strategies to improve their SEO, which smaller businesses can emulate for better visibility.
fromHackernoon
1 year ago
Artificial intelligence

If You're Not Writing for Robots, You're Doing SEO Wrong | HackerNoon

Understanding the difference between paid traffic and organic traffic is crucial for effective marketing strategies.
fromThe South African
2 weeks ago
Marketing tech

BUSINESS INSIGHTS: How SEO and CRO drive success in the marketing funnel

SEO and CRO are equally important in digital marketing.
SEO drives traffic and visibility, while CRO focuses on conversions.
Web development
fromBusiness
21 hours ago

The Importance of SEO in Web Development - Business

SEO integration in web development is essential for improving discoverability and user experience.
53% of website traffic comes from organic search, emphasizing SEO's importance.
Neglecting SEO can result in costly website redesigns and missed traffic opportunities.
fromadlibweb.
1 week ago
Online marketing

How to Use SEO and SEA Together in Search Engine Marketing

Search Engine Marketing combines SEO and SEA to improve online visibility and attract targeted traffic.
fromInc
1 day ago
Online marketing

Why Your Business Should Be Everywhere Online

Successful companies leverage comprehensive online presence strategies to improve their SEO, which smaller businesses can emulate for better visibility.
fromHackernoon
1 year ago
Artificial intelligence

If You're Not Writing for Robots, You're Doing SEO Wrong | HackerNoon

Understanding the difference between paid traffic and organic traffic is crucial for effective marketing strategies.
fromThe South African
2 weeks ago
Marketing tech

BUSINESS INSIGHTS: How SEO and CRO drive success in the marketing funnel

SEO and CRO are equally important in digital marketing.
SEO drives traffic and visibility, while CRO focuses on conversions.
more#seo
#advertising
Marketing tech
fromDigiday
5 days ago

Meta's Threads ads arrive fast, but advertisers move at their own pace

Meta introduces ad placements in Threads, accessible to all eligible advertisers globally using Advantage+ or manual settings.
Media industry
fromThe Drum
8 hours ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Marketing tech
fromDeadline
18 hours ago

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.
Media industry
fromThe Drum
2 days ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
Marketing tech
fromwww.socialmediatoday.com
2 weeks ago

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
Marketing tech
fromDigiday
5 days ago

Meta's Threads ads arrive fast, but advertisers move at their own pace

Meta introduces ad placements in Threads, accessible to all eligible advertisers globally using Advantage+ or manual settings.
Media industry
fromThe Drum
8 hours ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Marketing tech
fromDeadline
18 hours ago

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.
Media industry
fromThe Drum
2 days ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
Marketing tech
fromwww.socialmediatoday.com
2 weeks ago

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.
more#advertising
#content-creation
fromMarTech
5 days ago
Media industry

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows | MarTech

Adobe Firefly updates enhance AI-integrated content creation for digital marketers, improving efficiency and creativity.
fromMarTech
2 weeks ago
Artificial intelligence

5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech

AI was a major focus at the Spring 2025 MarTech Conference, influencing various sessions and discussions.
Marketers are encouraged to start small with AI initiatives and gradually scale for greater impact.
fromGarlandjournal
1 week ago
Media industry

Superb Woman: Micah Descartin

Micah Descartin excels in bridging brands and audiences through digital storytelling and strategic marketing.
fromClickUp
18 hours ago
Social media marketing

Faceless Digital Marketing: Strategy, Tools and How to Get Started

Faceless digital marketing allows creators to build brands without appearing on camera.
fromComplete Connection
7 years ago
London startup

Write for Us Technology and Business | Submit Free Digital Marketing Guest Posts

Complete Connection welcomes guest writers in technology, business, and digital marketing.
Submissions enhance writers' authority and global reach in their niches.
fromMarTech
5 days ago
Media industry

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows | MarTech

Adobe Firefly updates enhance AI-integrated content creation for digital marketers, improving efficiency and creativity.
fromMarTech
2 weeks ago
Artificial intelligence

5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech

AI was a major focus at the Spring 2025 MarTech Conference, influencing various sessions and discussions.
Marketers are encouraged to start small with AI initiatives and gradually scale for greater impact.
fromGarlandjournal
1 week ago
Media industry

Superb Woman: Micah Descartin

Micah Descartin excels in bridging brands and audiences through digital storytelling and strategic marketing.
fromClickUp
18 hours ago
Social media marketing

Faceless Digital Marketing: Strategy, Tools and How to Get Started

Faceless digital marketing allows creators to build brands without appearing on camera.
fromComplete Connection
7 years ago
London startup

Write for Us Technology and Business | Submit Free Digital Marketing Guest Posts

Complete Connection welcomes guest writers in technology, business, and digital marketing.
Submissions enhance writers' authority and global reach in their niches.
more#content-creation
#programmatic-advertising
fromThe Drum
1 day ago
Media industry

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic ad spend fees is crucial for maximizing ROI and campaign performance.
fromThe Drum
23 hours ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
fromThe Drum
1 day ago
Media industry

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic ad spend fees is crucial for maximizing ROI and campaign performance.
fromThe Drum
23 hours ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
more#programmatic-advertising
fromSportskeeda
1 day ago
MMA

"A really good opportunity" - Three-sport queen Stamp Fairtex reflects on first taste of gold in ONE Championship

Stamp Fairtex maximized her fighting opportunities, becoming the first to win three world titles in different sports.
Marketing tech
fromDigiday
1 day ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
fromDigiday
1 day ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
#social-media
fromHubspot
2 weeks ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

TikTok has transformed into a crucial marketing platform, with a significant number of marketers recognizing its potential.
The platform has proven effective in driving engagement and brand visibility.
fromThe Verge
2 days ago
Social media marketing

A former Strava executive is testifying about its social platform.

Strava's unique identity is debated as a non-social network despite marketing efforts to portray it as one for athletes.
fromEntrepreneur
1 week ago
Social media marketing

How to Handle Bad Press Before It Burns Your Brand | Entrepreneur

In today's digital age, controlling the narrative around your brand is essential to mitigate negative press and public backlash.
fromFast Company
5 days ago
Social media marketing

The other Blue Sky is getting tons of traffic

Blue Sky's website traffic has surged 282% due to confusion with the social media platform Bluesky.
fromHackernoon
2 years ago
OMG science

The HackerNoon Newsletter: How Clapper is Revolutionizing the Creator Economy (4/20/2025) | HackerNoon

Clapper is reinventing the social media landscape for content creators.
Text embeddings enhance AI's capacity to understand human language.
Security breaches in crypto highlight ongoing vulnerabilities.
Partnerships are evolving targeting strategies in the Web3 environment.
fromHubspot
2 weeks ago
Social media marketing

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

TikTok has transformed into a crucial marketing platform, with a significant number of marketers recognizing its potential.
The platform has proven effective in driving engagement and brand visibility.
fromThe Verge
2 days ago
Social media marketing

A former Strava executive is testifying about its social platform.

Strava's unique identity is debated as a non-social network despite marketing efforts to portray it as one for athletes.
fromEntrepreneur
1 week ago
Social media marketing

How to Handle Bad Press Before It Burns Your Brand | Entrepreneur

In today's digital age, controlling the narrative around your brand is essential to mitigate negative press and public backlash.
fromFast Company
5 days ago
Social media marketing

The other Blue Sky is getting tons of traffic

Blue Sky's website traffic has surged 282% due to confusion with the social media platform Bluesky.
fromHackernoon
2 years ago
OMG science

The HackerNoon Newsletter: How Clapper is Revolutionizing the Creator Economy (4/20/2025) | HackerNoon

Clapper is reinventing the social media landscape for content creators.
Text embeddings enhance AI's capacity to understand human language.
Security breaches in crypto highlight ongoing vulnerabilities.
Partnerships are evolving targeting strategies in the Web3 environment.
more#social-media
Marketing tech
fromForbes
2 days ago

Advertising In AI Chatbots: Disruption Digital Marketing

Transitioning to chatbot ads may revolutionize digital advertising, emphasizing active engagement.
fromMoneyMade
5 days ago
Media industry

22 Low-Effort Online Income Streams Worth Trying

Passive income opportunities in the digital age allow you to earn effortlessly through affiliate marketing, POD services, and low-maintenance investments.
#first-party-data
fromDigiday
5 days ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromExchangewire
1 week ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
fromDigiday
5 days ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromExchangewire
1 week ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
more#first-party-data
fromEssentiallySports
5 days ago
LA Clippers

Who Is Quinn Ewers' Cheerleader Girlfriend Madelyne Barnes? Meet NFL QB's Volleyball Star Partner

Madelyne Barnes is a supportive partner to Texas quarterback Quinn Ewers despite their schools' rivalry.
fromEntrepreneur
6 days ago
Marketing tech

Grab a Lifetime of Help for All Aspects of Business Operations for You and Your Clients | Entrepreneur

Sellful offers an all-in-one platform for small businesses, allowing efficient management with AI tools for various operational needs.
Artificial intelligence
fromForbes
1 week ago

The AI Revolution In Content Management: Looking Beyond Content Creation

AI is revolutionizing content management processes, enhancing efficiency in creation, management, and marketing across multiple sectors.
#google
London startup
fromBusiness Insider
1 week ago

I skipped university and landed a full-time job at Google at 19. Here's how I got it and why I ultimately left Big Tech.

Zack Isaacs leveraged mentorship and apprenticeships instead of university to succeed in digital marketing at a young age.
fromSearch Engine Roundtable
1 week ago
Marketing tech

More Studies Show AI Overviews Hurt Google Click Through Rates

Google's AI Overviews negatively impact click-through rates on search results and ads.
London startup
fromBusiness Insider
1 week ago

I skipped university and landed a full-time job at Google at 19. Here's how I got it and why I ultimately left Big Tech.

Zack Isaacs leveraged mentorship and apprenticeships instead of university to succeed in digital marketing at a young age.
fromSearch Engine Roundtable
1 week ago
Marketing tech

More Studies Show AI Overviews Hurt Google Click Through Rates

Google's AI Overviews negatively impact click-through rates on search results and ads.
more#google
fromMedium
1 week ago
Mobile UX

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the difference between UX and CRO is crucial for eCommerce success.
Marketing tech
fromSocial Media Today
1 week ago

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

LinkedIn is enhancing lead generation by allowing businesses to define and optimize ad targeting for qualified leads.
#e-commerce
fromForbes
1 week ago
Artificial intelligence

E-Commerce SEO In The Age Of AI: Rank Smarter, Sell Faster

AI-driven search engines prioritize user intent and context over traditional SEO tactics for e-commerce.
E-commerce businesses must adapt their SEO strategies to align with new AI technologies to stay competitive.
fromTechRepublic
1 week ago
E-Commerce

How to Set Up a Shopify Store in 10 Steps

Shopify simplifies the process of starting an online store for users without technical skills.
fromForbes
1 week ago
Artificial intelligence

E-Commerce SEO In The Age Of AI: Rank Smarter, Sell Faster

AI-driven search engines prioritize user intent and context over traditional SEO tactics for e-commerce.
E-commerce businesses must adapt their SEO strategies to align with new AI technologies to stay competitive.
fromTechRepublic
1 week ago
E-Commerce

How to Set Up a Shopify Store in 10 Steps

Shopify simplifies the process of starting an online store for users without technical skills.
more#e-commerce
#personalization
Digital life
fromBusiness Matters
1 week ago

Digital Autonomy and the Demand for Choice: What Entrepreneurs Can Learn

Increasing consumer choice and demand for personalization challenge businesses to balance innovation with regulatory compliance.
fromEntrepreneur
2 weeks ago
Marketing tech

What Is Hypertargeting and Should I Use It in My Marketing Plan? | Entrepreneur

Hypertargeting enhances marketing precision and engagement by focusing on highly specific audience segments.
fromHubspot
1 week ago
Media industry

My Favorite B2B Email Marketing Examples and What Teams Can Learn

Email remains a crucial communication tool, with effective B2B marketing strategies emphasizing value and personalization to engage businesses.
Digital life
fromBusiness Matters
1 week ago

Digital Autonomy and the Demand for Choice: What Entrepreneurs Can Learn

Increasing consumer choice and demand for personalization challenge businesses to balance innovation with regulatory compliance.
fromEntrepreneur
2 weeks ago
Marketing tech

What Is Hypertargeting and Should I Use It in My Marketing Plan? | Entrepreneur

Hypertargeting enhances marketing precision and engagement by focusing on highly specific audience segments.
fromHubspot
1 week ago
Media industry

My Favorite B2B Email Marketing Examples and What Teams Can Learn

Email remains a crucial communication tool, with effective B2B marketing strategies emphasizing value and personalization to engage businesses.
more#personalization
fromForbes
1 week ago
Media industry

Third-Party Verification: A Tailored Approach For The Hispanic Market

Understanding the Hispanic consumer market is crucial for marketers due to its growing influence and purchasing power.
#data-analytics
Marketing tech
fromMarTech
1 week ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
fromDigiday
1 week ago
Marketing tech

How Merkle streamlined its offerings to fit Dentsu's mission in the last year

Merkle's role within Dentsu is evolving, focusing on CRM, content, commerce, and data analytics under new leadership.
Marketing tech
fromMarTech
1 week ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
fromDigiday
1 week ago
Marketing tech

How Merkle streamlined its offerings to fit Dentsu's mission in the last year

Merkle's role within Dentsu is evolving, focusing on CRM, content, commerce, and data analytics under new leadership.
more#data-analytics
#influencer-marketing
Parenting
fromSalon
1 week ago

My 8-year-old wants a debit card

The digital economy is shaping Generation Alpha's understanding of money, focusing on spending over saving.
fromHubspot
1 week ago
Social media marketing

The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Social media video marketing remains highly effective in 2025, especially on platforms like Instagram, YouTube, and TikTok.
Parenting
fromSalon
1 week ago

My 8-year-old wants a debit card

The digital economy is shaping Generation Alpha's understanding of money, focusing on spending over saving.
fromHubspot
1 week ago
Social media marketing

The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Social media video marketing remains highly effective in 2025, especially on platforms like Instagram, YouTube, and TikTok.
more#influencer-marketing
fromHackernoon
7 months ago
Marketing tech

How to Prevent Your Newsletter Sign-Up From Getting Bombarded With Spam | HackerNoon

Implementing double opt-in, CAPTCHA, and using Cloudflare can effectively protect against spam newsletter signups.
Growth hacking
fromForbes
1 week ago

Building A Multi-Million Dollar Business While Traveling The World

Global mobility is crucial for scaling businesses beyond geographic limitations.
Traveling provides key insights into different markets and enhances strategic planning for entrepreneurs.
Media industry
fromVerticalResponse
2 weeks ago

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.
Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.
Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
Marketing tech
fromSocial Media Today
2 weeks ago

Meta Shares Tips on How to Maximize Click-to-Message Ads

Meta's click-to-message ads enhance brand engagement through direct messaging platforms.
Utilizing messaging apps is crucial as social media shifts towards more personal communication.
Fashion & style
fromSkift
1 week ago

Fashion's New Obsession: Partnerships With Hospitality Brands

High-end luxury magazines are struggling to remain relevant as digital marketing fails to engage top-tier customers.
Physical hospitality experiences are becoming the new battleground for luxury brands.
Marketing tech
fromBillboard
2 weeks ago

Girlilla Marketing Founder/CEO Jennie Smythe Relates Life and Career Lessons in New Book, 'Becoming Girlilla'

Jennie Smythe leveraged her marketing background to bridge traditional and digital music marketing, adapting to industry changes.
Her book shares personal and professional insights, including overcoming challenges like breast cancer.
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