#retail-media

#retail-media

Trader Joe's prioritizes customer experience over high-tech retail solutions.

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Home Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Retail media spending is declining slightly as brands become more selective.

Other marketing channels are seeing increased budget allocations compared to retail media.

Brands are cautious in their retail media investments amid rising costs.

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

Havas acquires Channel Bakers to enhance retail media capabilities amid growing market demand.

Retail media is rapidly growing, presenting significant opportunities for professional development in the advertising landscape.

Pentaleap and Vantage partner to enhance and simplify retail media network operations.

The integration improves ad placements and revenue while providing flexibility.

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.