#retail-media
#retail-media

E-Commerce

Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel

Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

Marketing tech

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Retail media's top 10 networks: who's shaping this $100bn ad frontier?

Retail media is rapidly transforming into a competitive market led by major players like Amazon and Walmart.

fromRetail Brew

Coworking with Skye Frontier

Understanding effective advertising benefits consumers and retailers alike.

Retail media is moving to a more integrated and holistic marketing strategy.

6 days ago

E-Commerce

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

E-Commerce

Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel

Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Retail media networks are thriving, attracting financial institutions like PayPal with new advertising tools.

Marketing tech

Retail media's top 10 networks: who's shaping this $100bn ad frontier?

fromRetail Brew

Marketing tech

Coworking with Skye Frontier

more#advertising

fromMiami Herald

1 week ago

Albertsons names new top retail media executive

Brian Monahan has been appointed as the new head of Albertsons' retail media business, succeeding Kristi Argyilan. He previously led retail media strategy at Dentsu for nearly eight years.

E-Commerce

#real-time-bidding

1 week ago

E-Commerce

Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

Marketing tech

Advertisers push to standardize real-time auctions in retail media

Marketing tech

Why Real-Time Bidding Is Retail Media's Next Frontier

1 week ago

E-Commerce

Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

Marketing tech

Why Real-Time Bidding Is Retail Media's Next Frontier

more#real-time-bidding

#digital-advertising

2 weeks ago

E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

E-Commerce

What Albertsons is looking to learn from its test run of in-store digital displays in two markets

2 weeks ago

E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

E-Commerce

What Albertsons is looking to learn from its test run of in-store digital displays in two markets

more#digital-advertising

2 weeks ago

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

The goal is to match Ocado's shopper data with the publishers' audience behavioral and contextual data to unlock more granular ad targeting for advertisers.

UK news

fromAdExchanger

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

A multiphase holiday campaign recognizes that peak shopping periods aren't monolithic events. They are complex, multiphase journeys requiring distinct creative approaches.

E-Commerce

The retail media cage match: how Prime Day and Walmart+ squeeze ad budgets

July sales events by Amazon and Walmart require brands to strategically navigate rising costs and maintain visibility.

E-Commerce

fromBenzinga

AI Assistants Could Break Amazon's $60 Billion Retail Media Business, Warns VC: 'It's Not Just Search At Google - It's Search Everywhere' - Amazon.com (NASDAQ:AMZN), Maplebear (NASDAQ:CART)

AI assistants threaten to disrupt Amazon's retail media business by changing consumer search and shopping behaviors.

#commerce-media

fromAdExchanger

E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Marketing tech

Commerce media has arrived, but marketers still struggle with it

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.

fromAdExchanger

E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Marketing tech

Commerce media has arrived, but marketers still struggle with it

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.

more#commerce-media

4 weeks ago

In CTV, retail media and emerging channels, third-party data is more important than ever

CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.

E-Commerce

4 weeks ago

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Our mission at Pentaleap has always been to democratise retail media - giving retailers and brands the tools they need to grow, without locking them into closed ecosystems.

E-Commerce

Retail media's next leap: solving the data, creative and measurement gaps

Retail media presents new opportunities but poses significant challenges in data sharing, execution, and measurement for advertisers.

GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

This partnership empowers retailers with Goldbach's local advertising power and GoWit's full-service operations, ensuring streamlined access to robust retail media solutions.

Marketing tech

#marketing-strategy

fromMarTech

Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromMarTech

Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

more#marketing-strategy

Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

Kevel Console is an AI-powered platform that enhances retail media campaign management, focusing on efficiency and scalability for advertisers.

fromPractical Ecommerce

Retail Media's Performance Dilemma

Retail media shifts power dynamics, transforming suppliers into advertising clients and requiring retailers to adapt their strategies.

Retailers leverage co-op funds effectively, though transparency is demanded by suppliers in the new retail media landscape.

Social platforms like Reddit and Pinterest are striking more retail media partnerships

Advertising executives say this new spin on retail media is the next logical step for companies building out ad businesses, such as Instacart and CVS.

Marketing tech

Marketing tech

Retail media spend shifts toward video, social

Retail media buyers are increasing investments in video and social media advertising.

Expanding to multiple channels beyond traditional websites is crucial for media buyers.

Many buyers face challenges in executing integrated advertising campaigns.

Retail media spend shifts toward video, social

Increased spending on video and social media advertising by US retail media buyers over the next year.

Retail media advertising is focusing on multi-channel strategies despite execution challenges.

Digest: WhatsApp to Introduce Ads; Sainsbury's to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX - ExchangeWire.com

WhatsApp is introducing ads in its Status feature, marking a shift towards monetization.

Sainsbury's launches an AI-driven platform to enhance retail media effectiveness.

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

Kleinanzeigen partners with Kevel to enhance its digital advertising strategy using API-based ad serving technology.

Digiday Podcast at Cannes: Ad networks take center stage at Cannes - are buyers buying in?

The Cannes Lions Festival emphasizes the growing significance of retail media networks in the advertising ecosystem.

Retail Media for Drummies: the guide that makes sense of the $100bn boom

Retail media is rapidly evolving from sponsored listings to a complex ecosystem of formats and networks.

Marketers need clarity on retail media metrics and effectiveness for continued growth.

fromGeekWire

DoorDash pays $175M to acquire Symbiosys, an adtech startup with roots in Seattle region

The acquisition of Symbiosys will significantly enhance DoorDash's advertising capabilities, particularly allowing its advertisers to reach audiences through off-site channels like Google and Instagram.

Marketing tech

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.

fromC-Store Dive

Small c-stores shouldn't sleep on retail media

TXB is successfully developing its retail media network despite being smaller than competitors like 7-Eleven.

Smaller retailers can attract unique advertisers and customer bases that larger retailers may not reach.

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.

Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Marketing tech

Digiday+ Research: Amazon gets an even stronger hold over retail media

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.

Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Marketing tech

Digiday+ Research: Amazon gets an even stronger hold over retail media

more#marketing

fromFast Company

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.

Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

Mark Mannino joins Kevel's board, enhancing its leadership with expertise in retail media and advertising technology.

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.

How AI is already innovating retail media's next phase

Retail media and AI are converging, leading to transformative changes in how products are marketed and discovered, unlocking new growth opportunities.

fromC-Store Dive

Immersive aisles: How digital signage is reinventing the in-store experience

Retail aisles are evolving into active media channels that enhance brand engagement and shopper interaction.

#e-commerce

Marketing tech

How advertisers can cash in on the happiest place on the internet

Marketing tech

The In-Store Advantage Of Retail Media Networks

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.

Marketing tech

The In-Store Advantage Of Retail Media Networks

more#e-commerce

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

IAB Europe's Retail Media Certification Programme aims to improve transparency and accountability in Retail Media measurement across Europe.

Smarter product assortments can lead to impressive increases in sales

Making data-backed retail media decisions helps boost traffic and sales, explains Beth Mercer at Croud.

Marketing tech

Retail media: 5 of the industry's biggest questions, answered

Retail media is booming - but it's also fragmenting fast, leading to opportunities and complexities in measuring ROI and choosing appropriate platforms.

Marketing tech

#ats-singapore

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

Marketing tech

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.

Marketing tech

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketers are cautious about retail media networks, reflecting early programmatic media challenges.

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.

Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.

#walmart

Media industry

Walmart's global ad business soars 50% following Vizio integration

fromRetail Dive

Marketing tech

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

Marketing tech

Vizio Gives Advertisers First Peek at Walmart's Ownership

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.

Media industry

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

Media industry

Walmart's global ad business soars 50% following Vizio integration

fromRetail Dive

Marketing tech

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

Marketing tech

Vizio Gives Advertisers First Peek at Walmart's Ownership

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

more#walmart

iProspect Wins Paid Media AOR for Dollar General

Dollar General has tapped iProspect as its paid media agency of record to enhance media planning and efficiency in advertising expenditures.

Marketing

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Retailers successfully integrate ads into search results without harming user engagement, indicating a shift in consumer attitudes towards advertising.

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

The report offers the most comprehensive view yet of how sponsored products are evolving, tracking placements and brand investment across major RMNs over the past 18 months.

Marketing tech

#in-store-advertising

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

Marketing tech

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

more#in-store-advertising

Marketing tech

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.

#google

Marketing tech

Google adds retail media data to YouTube ads, beefing up pitch to brands

Google's advertising platform is integrating retail media data to enhance user targeting and campaign effectiveness.

Marketing tech

Google Debuts New AI Tools, Retail Media Solution in DV360

Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.

Google adds retail media data to YouTube ads, beefing up pitch to brands

Google's advertising platform is integrating retail media data to enhance user targeting and campaign effectiveness.

Google Debuts New AI Tools, Retail Media Solution in DV360

Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.

more#google

Privacy professionals

fromMiami Herald

Circana taps another Kroger executive

Cara Pratt is appointed president of global retail and media at Circana, effective May 27, to boost retail strategies and partnerships.

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Ulta Beauty views retail media networks as strategic engines for brand partners, evolving beyond basic advertising.

The integration of first-party data and closed-loop measurement is crucial for driving retail media growth.

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

That growth, Oshry argues, isn't just down to habit or nostalgia - it's driven by performance. 86% of adults take action after seeing a sit-down restaurant out-of-home ad.

Media industry

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.

fromTasting Table

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Trader Joe's prioritizes customer experience over high-tech retail solutions.

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

#meta

Marketing tech

3 Ways Meta Is Going After Retail Media Budgets

Marketing tech

Meta Is Chasing Retail Media Budgets

3 Ways Meta Is Going After Retail Media Budgets

Meta is refining its retail media strategy to secure a larger share of the burgeoning $62 billion market.

Meta Is Chasing Retail Media Budgets

Meta aims to capture a share of the booming $62 billion retail media market by enhancing its advertising capabilities.

more#meta

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

For the first-quarter 2025, 27% of marketers considered retail media among the top two channels for budget allocation, down 4 percentage points from 2024.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media spending is declining slightly as brands become more selective.

Other marketing channels are seeing increased budget allocations compared to retail media.

Brands are cautious in their retail media investments amid rising costs.

Shopsense AI Scales Content And Commerce For Broadcasters

Shopsense AI transforms viewer engagement by making broadcast content shoppable, significantly enhancing advertising revenue opportunities.

#tariffs

Marketing tech

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.

Marketing tech

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.