#programmatic-advertising
#programmatic-advertising

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Media industry

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic ad spend fees is crucial for maximizing ROI and campaign performance.

fromThe Drum

19 hours ago

Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.

fromThe Drum

22 hours ago

Media industry

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic ad spend fees is crucial for maximizing ROI and campaign performance.

fromThe Drum

19 hours ago

Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.

fromExchangewire

1 day ago

Marketing tech

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Cedara and PGAM Media partnered to promote sustainability in digital advertising through carbon measurement solutions.

fromExchangewire

3 months ago

Marketing tech

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.

Media industry

fromExchangewire

6 days ago

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.

fromExchangewire

1 day ago

Marketing tech

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Cedara and PGAM Media partnered to promote sustainability in digital advertising through carbon measurement solutions.

fromExchangewire

3 months ago

Marketing tech

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Spotify has introduced Gen AI ads and the Spotify Ad Exchange, revolutionizing its advertising platform.

Media industry

fromMarTech

1 day ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.

Marketing tech

fromEMARKETER

1 month ago

Out-of-home ad spend surpasses $9B, driven by digital growth

DOOH advertising in the US has surpassed $9 billion, driven by major brand engagement and programmatic advancements.

fromExchangewire

1 month ago

Marketing tech

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

StackAdapt partners with Zitcha to empower mid-market companies by simplifying access to retail media opportunities.

fromDigiday

3 months ago

Marketing

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.

Marketing tech

fromTechCrunch

3 weeks ago

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Spotify has introduced Gen AI ads and the Spotify Ad Exchange, revolutionizing its advertising platform.

Media industry

fromMarTech

1 day ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.

Marketing tech

fromEMARKETER

1 month ago

Out-of-home ad spend surpasses $9B, driven by digital growth

DOOH advertising in the US has surpassed $9 billion, driven by major brand engagement and programmatic advancements.

fromExchangewire

1 month ago

Marketing tech

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

StackAdapt partners with Zitcha to empower mid-market companies by simplifying access to retail media opportunities.

fromDigiday

3 months ago

Marketing

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.

Media industry

fromTechRadar

1 week ago

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.

Marketing tech

fromAdweek

4 weeks ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.

Granular audience targeting and real-time optimization empower dynamic ad spending.

Media industry

fromRAIN News

1 week ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.

The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.

Marketing tech

fromMarketing Dive

3 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.

fromExchangewire

2 months ago

Marketing tech

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Digitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.

Marketing tech

fromThe Drum

2 months ago

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.

Media industry

fromTechRadar

1 week ago

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.

Marketing tech

fromAdweek

4 weeks ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.

Granular audience targeting and real-time optimization empower dynamic ad spending.

Media industry

fromRAIN News

1 week ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.

The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.

Marketing tech

fromMarketing Dive

3 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.

fromExchangewire

2 months ago

Marketing tech

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Digitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.

more#digital-advertising

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.

fromExchangewire

1 month ago

Marketing tech

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.

fromDigiday

5 months ago

Marketing tech

Digiday+ Research: How programmatic shook out for publishers in 2024

Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.

Media industry

fromForbes

1 week ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.

fromExchangewire

1 month ago

Marketing tech

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.

fromDigiday

5 months ago

Marketing tech

Digiday+ Research: How programmatic shook out for publishers in 2024

Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Marketing tech

fromDigiday

1 month ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

Marketing tech

fromDigiday

1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

Marketing tech

fromDigiday

1 month ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

Marketing tech

fromDigiday

2 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

Marketing tech

fromDigiday

1 month ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Marketing tech

fromDigiday

1 month ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Marketing tech

fromDigiday

1 month ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

Marketing tech

fromDigiday

1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

Marketing tech

fromDigiday

1 month ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

Marketing tech

fromDigiday

2 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

Marketing tech

fromDigiday

1 month ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.

fromExchangewire

2 weeks ago

Marketing tech

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG launches targeted user acquisition services for Steam game advertisers, emphasizing effective marketing strategies.

Media industry

fromDigiday

4 weeks ago

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.

#ad-technology

fromExchangewire

1 month ago

Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.

fromExchangewire

1 month ago

Marketing tech

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

Adnami expands curation services, enhancing programmatic advertising value through simplified ad buying and targeted, scalable campaigns.

fromExchangewire

1 month ago

Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.

fromExchangewire

1 month ago

Marketing tech

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

Adnami expands curation services, enhancing programmatic advertising value through simplified ad buying and targeted, scalable campaigns.

4 ways programmatic machine learning is powering consumer app growth

Consumer apps are expected to lead global app revenue due to increased mobile usage.

Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.

#out-of-home-advertising

Marketing tech

fromThe Drum

1 month ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.

fromThe Drum

3 months ago

Marketing

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

Marketing tech

fromThe Drum

1 month ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.

fromThe Drum

3 months ago

Marketing

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

more#out-of-home-advertising

Marketing tech

fromExchangewire

1 month ago

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ and Fandom partnership boosts revenue from cookieless users significantly, leveraging privacy-forward identity resolution technology.

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.

fromAdweek

3 months ago

Marketing tech

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

Marketing tech

fromDigiday

2 months ago

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.

fromAdweek

3 months ago

Marketing tech

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Multilocal is the first curation technology provider to join Microsoft's Partner Programme, enhancing their programmatic advertising strategies.

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

fromSiliconANGLE

2 months ago

Marketing

Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLE

StackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.

The startup focuses on native ads, generating higher engagement through its innovative platform.

fromShopify

4 months ago

Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

fromDigiday

4 months ago

Artificial intelligence

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.

Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.

Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.

Marketing tech

fromEMARKETER

4 months ago

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.

Marketing

fromForbes

4 months ago

Council Post: Banner Ads Changed The Advertising World, But What's Next?

Banner ads have evolved from a simple click invitation into a sophisticated, adaptive marketing tool that responds to changing technology and user expectations.

Marketing tech

fromDigiday

2 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

fromSiliconANGLE

2 months ago

Marketing

Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLE

StackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.

The startup focuses on native ads, generating higher engagement through its innovative platform.

fromShopify

4 months ago

Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

fromDigiday

4 months ago

Artificial intelligence

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.

Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.

Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.

fromEMARKETER

4 months ago

Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.

fromForbes

4 months ago

Marketing

Council Post: Banner Ads Changed The Advertising World, But What's Next?

Banner ads have evolved from a simple click invitation into a sophisticated, adaptive marketing tool that responds to changing technology and user expectations.

more#digital-marketing

Marketing

fromBusiness Insider

2 months ago

Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers

Elon Musk's X partners with Magnite to enhance programmatic ad sales and recover revenue losses.

#artificial-intelligence

fromForbes

3 months ago

Marketing

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

fromDigiday

4 months ago

Growth hacking

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

fromTechCrunch

2 months ago

Marketing tech

Canada's StackAdapt snaps up $235M for its AI-based programmatic platform | TechCrunch

StackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.

fromForbes

3 months ago

Marketing

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

fromDigiday

4 months ago

Growth hacking

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

fromTechCrunch

2 months ago

Marketing tech

Canada's StackAdapt snaps up $235M for its AI-based programmatic platform | TechCrunch

StackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.

more#artificial-intelligence

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

fromExchangewire

2 months ago

Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

Marketing tech

fromDigiday

3 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

fromExchangewire

2 months ago

Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

more#adtech

fromMarTech

3 months ago

Marketing

Bombora integrates with Audigent's PMPs | MarTech

Bombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.

Marketing tech

fromDigiday

3 months ago

Mars Petcare is testing direct SSP buying for CTV ads

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

#marketing-strategy

fromDigiday

4 months ago

Marketing

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

fromDigiday

4 months ago

Marketing

Uber's Ad playbook for 2025: scaling, innovating and staying the course

Uber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.

The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.

Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.

fromDigiday

4 months ago

Marketing

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

fromDigiday

4 months ago

Marketing

Uber's Ad playbook for 2025: scaling, innovating and staying the course

Uber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.

The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.

Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.

more#marketing-strategy

fromExchangewire

4 months ago

Marketing

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

[ Load more ]

#programmatic-advertising#programmatic-advertising

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic fees helps get the most from ad spend

Understanding programmatic fees will help you get the most from ad spend

GumGum Just Made Digital Ads 90% Cleaner

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

GumGum Just Made Digital Ads 90% Cleaner

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

Out-of-home ad spend surpasses $9B, driven by digital growth

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

Out-of-home ad spend surpasses $9B, driven by digital growth

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

How DOOH serves up success in food & drink marketing

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Adweek Guide to AI-new

"A return to strong growth" - IAB Internet Advertising Revenue Report

Trade Desk buys ad data firm Sincera as brands seek objective insights

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

How DOOH serves up success in food & drink marketing

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Adweek Guide to AI-new

"A return to strong growth" - IAB Internet Advertising Revenue Report

Trade Desk buys ad data firm Sincera as brands seek objective insights

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

Axis & StreamKey Partner to Elevate Video Advertising

Digiday+ Research: How programmatic shook out for publishers in 2024

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

Axis & StreamKey Partner to Elevate Video Advertising

Digiday+ Research: How programmatic shook out for publishers in 2024

Programmatic advertising's endless cycle of reinvention and rot

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Ties between The Trade Desk and key media agencies are weakening

How contextual targeting providers' pitch to brand clients and agencies has changed

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Programmatic advertising's endless cycle of reinvention and rot

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Ties between The Trade Desk and key media agencies are weakening

How contextual targeting providers' pitch to brand clients and agencies has changed

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

MarkApp Announces Strategic Partnership with Sovrn

adWMG Expands to Offer PC Player Acquisition for Steam Games

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

4 ways programmatic machine learning is powering consumer app growth

Why multi-market programmatic DOOH is taking off

Programmatic in the real world: trends helping advertisers differentiate in 2025

Why multi-market programmatic DOOH is taking off

Programmatic in the real world: trends helping advertisers differentiate in 2025

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&amp;A Moves

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&amp;A Moves

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Rising ad spend fuels rapid growth of Amazon's DSPs

Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLE

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

Digital publisher programmatic ad sales continue to inch out direct sold

Council Post: Banner Ads Changed The Advertising World, But What's Next?

Rising ad spend fuels rapid growth of Amazon's DSPs

Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLE

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

Digital publisher programmatic ad sales continue to inch out direct sold

#programmatic-advertising
#programmatic-advertising

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves