Axis has announced its approval to become a vendor in IAB Europe's Transparency and Consent Framework (TCF) v2.2, emphasizing its commitment to data privacy and user choice. The TCF, launched in 2018, provides a voluntary standard to help organizations comply with GDPR and the ePrivacy Directive, ensuring a transparent experience for users regarding their privacy choices. By participating, Axis aligns its technology with current privacy standards, offering a compliant framework for managing personal data within programmatic advertising.
"Joining IAB Europe's TCF v2.2 is a meaningful milestone for us. We believe in a transparent, user-first approach to advertising, and this step further reinforces our dedication to responsible data use and strong partnerships across the digital supply chain." - Ann Tarasewicz, CEO, Axis
The TCF empowers users to grant or withhold consent and exercise their right to object to the processing of personal data.
By joining the TCF, Axis ensures that its technologies align with the most current privacy standards and provides publishers, advertisers, and end users with a trusted, compliant framework for handling personal data in the programmatic advertising process.
The TCF is a cross-industry voluntary standard designed to help companies comply with key provisions of the ePrivacy Directive and the General Data Protection Regulation (GDPR).
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