#iab-europe

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fromExchangewire
1 month ago

Axis Joins IAB Europe's Transparency & Consent Framework - ExchangeWire.com

"Joining IAB Europe's TCF v2.2 is a meaningful milestone for us. We believe in a transparent, user-first approach to advertising, and this step further reinforces our dedication to responsible data use and strong partnerships across the digital supply chain." - Ann Tarasewicz, CEO, Axis
Privacy technologies
Privacy technologies
fromDigiday
2 months ago

WTF just happened to the IAB Europe's TCF - and what does it mean for targeted ads in the EU?

The ruling on the TCF sharpens the debate on privacy and tracking in advertising without resolving it.
Belgium's court decision highlights complexities in achieving GDPR compliance in digital advertising.
fromExchangewire
3 months ago

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

IAB Europe launched LEAF to help digital advertising stakeholders reduce environmental impact.
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