"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."
At APOS 2025, we're focused on helping the industry navigate through disruption and opportunity. The next wave of monetization is here, and it's not just about more eyeballs, but better economics.