#advertising

#advertising

LinkedIn recently published an overview of some of its latest and greatest ad improvements, which could significantly enhance marketing strategies.

"The June 2025 core update has resulted in significant search ranking volatility, particularly noted with a spike on Thursday of the observed week."

The building-wrapping ads at Comic-Con, while popular among fans, are illegal and have resulted in fines, with penalties reaching up to $1,000 per day.

Google confirms that traditional SEO techniques remain effective for ranking in Google AI Overviews, indicating that standard optimization practices are still relevant in today's AI-driven search environment.

Boca Raton's marketing campaign targeting New York City businesses and residents emphasizes relocating to avoid congestion, high taxes, and cold winters. Mayor Scott Singer has participated in local and national media appearances and launched the 'NYtoBoca' webpage as part of the effort.

The world of advertising campaign norms is changing as more social media influencers self-film advertisements on their phones, and are engaged by advertisers specifically because they're the expert of their own art direction and know what their followers are looking for.

Waitrose has launched a billboard campaign celebrating the kebab, featuring 3D components of kebab staples like onions and prawns, aiming to invoke summer and fun.

Buyers can now seamlessly tap into Mantis' contextual insights through curated deals, benefiting from unmatched brand safety and performance with enhanced reach or scale.

According to Samsung's ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective channels to reach engaged consumers at scale.

Trump claimed on Truth Social that the settlement has been paid and he anticipates receiving an additional $20 million from new owners of Paramount.

In a Truth Social post, Trump claimed that the settlement with Paramount, the parent company of CBS News, is worth $36 million and not $16 million. He states that an additional $20 million will come from advertising allotted by Paramount. Trump referred to this as a significant victory in his lawsuit against CBS, 60 Minutes, and Paramount, labeling mainstream media as deceitful and fraudulent.

Advertisers now have access to independent, transparent, and unbiased infrastructure that operates at scale across the ecosystem, restoring control for buyers and prioritizing their interests for media campaign performance.

In a recent survey, 59% of local advertisers reported dissatisfaction with their advertising spending, with many believing they overspend or underspend rather than allocating an appropriate amount.

WhatsApp has officially begun rolling out ads in the form of Status Updates and Promoted Channels, marking a major shift in its monetisation strategy.