#advertising

#advertising

Netflix is back in the spotlight. After years of questions about saturation and slowing growth, the streaming giant has staged a significant comeback. Investors are paying attention, not just because of its subscriber numbers but also because Netflix is reinventing how it makes money -- and the results are starting to show. Here's why everyone is talking about Netflix today and what it means for long-term investors.

The new offering will be available starting in the fourth quarter of this year in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. Amazon says its DSP gives customers more choice and flexibility by leveraging first-party data and a suite of technology solutions designed to increase efficiency. AI tools help match ads to audiences in an automated process that streamlines campaign planning, buying, and measurement.

Arriving in time for peak candy season at Halloween, the new Tootsie Pop ad follows the exact same storyline as the original, with a child asking Mr. Owl how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop, only for the owl to scoff the whole thing after just three licks. Over five decades later, will we ever know the answer?

It's nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either "accept all" or "reject all". Sometimes, there may be a third option, or a link to further tweak your preferences. These pop-ups and banners are distracting, and your first reaction is likely to get them out of the way as soon as possible - perhaps by hitting that "accept all" button.

Elon Musk just made a big promise during a livestream talking about advertising on X: the ads will soon be so good, you'll actually look forward to them. "We want to change that completely to where you can even go on X and you look forward to the ads, where you're actually interested to see what ads show up because they're going to be for products and services that you want," Musk said during a presentation to advertisers.

which allowed the collection of kids' personal information without their consent or notification to their parents. This occurred after the entertainment giant failed to tag kid-directed videos on YouTube as "Made for Kids" (MFK), a label that instructs the video streaming platform to block personal data collection and stop serving personalized ads on correctly designated content to protect children's privacy, as required by the Children's Online Privacy Protection Rule (COPPA Rule).

If you want the creative process to work, you must accept that it is messy. Instead of inching your way, step by step, from data to solution in a logical progression, it's best to generate a chaotic array of possibilities and test them out on the problem until something clicks. Jump to conclusions without worrying about how you cross the intervening gap.

Television has come a long way since the days when your grandparents spent their evenings arguing over who had the remote. From the introduction of smart TVs to the advent of streaming services, modern home viewing experiences - and the remotes that direct them - are almost unrecognizable from their origins. First introduced in the 1950s, TV remote controls have defined the public's viewing habits since the channel surfing era, growing into a cultural touchstone now used by sociologists to study family and social dynamics.

De Bauw and Anderson have led MAL for almost half of its existence, having started at the agency within a day of each other in 2016. Over that period, they've helped MAL expand both its global presence and the type of work it does for Apple, while aiming to raise its creative game. Earlier this year, as evidence of their achievements, Cannes Lions named Apple its Creative Marketer of the Year.

Total net revenues-- Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year, with games and advertising as the main growth drivers. Games revenue-- Increased 60% year over year to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue-- Grew 20% year over year to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base.

Hit by a property market downturn, weak employment rates and choppy consumer demand, companies in China, the world's second-largest economy, have reined in advertising spending to cut costs and protect their margins. The squeeze has spilled over into Baidu, which relies heavily on advertising in its search engine. Its core online advertising business, which typically makes up 60% of overall company revenue, saw revenue decrease 15% to 16.2 billion yuan during the April-June quarter.

Swatch has faced backlash and accusations of racism for an advert that featured a model pulling the corners of his eyes, causing significant outrage on social media.

In Asia, internet users are more likely to watch advertisements rather than flick them away, showcasing a significant cultural difference in engagement with marketing content.

"We're still hesitant with X because it's historically underperformed and Grok, its AI assistant, is unproven. We'd need proof of its viability from a reputable source."

Ozen.FM will debut as a curated, multilingual programmatic marketplace, connecting advertisers with brand-safe, contextually targeted podcasts. Built with performance and discovery in mind.

"Pinterest shares plunged about 15% on Friday after the image-sharing platform warned of weaker ad spending in the U.S., its biggest market, due to the removal of the 'de minimis' trade loophole."

The council concluded that the Ryanair ad was misleading, stating that the ad's claim 'prices will rise' pressured customers into purchasing flights sooner than necessary.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.