#advertising

#advertising

The coffee giant hit the ground running with its annual yuletide campaign Nov. 1. In a nod to the adult coloring book craze, this year's cups feature hints of red and green, but are mostly black-and-white, encouraging customers to fill in the stylized trees, ornaments, and gifts with the hues of their choice. However, it's the commercial for this year's holiday campaign, titled "Give Good," that's generating the most buzz.

Federico Seneca (18911976) emerged as one of the most influential graphic designers of the early 20th century, known for fusing avantgarde artistry with commercial clarity. As art director for Perugina and later Buitoni, he reshaped Italian advertising by replacing literal imagery with bold, metaphordriven visuals. His most iconic contribution was the Baci chocolate identity, inspired by Hayez's *The Kiss*, featuring two lovers silhouetted against deep midnight blue. Drawing heavily from Futurism and Cubism, his work embraced geometric forms, dramatic contrasts,

To rub salt into the wound, your big brother Facebook just keeps motoring on. Taking all your best ideas and frankly doing them better, sometimes worse, but eventually doing them better too. And with 1.7bn users (a mere 1.4bn more than you), is doing so in front of more people, hence attracting more and more advertisers who continue to flock to them in their droves.

The Mumbai-headquartered agency group, which combines Marching Ants Advertising and Trigger Happy Entertainment (MA&TH), following a merger of the two operations in 2019, provides content creation services for clients such as film distributors, over-the-top (OTT) providers, producers, film production studios, broadcast companies and international brands. The Drum spoke with Hakuhodo's general manager for international business strategy Yasutoshi Hiratsuka to learn more about the group's growth plans in India and across Asia.

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.

OpenAI has pulled in a billion-dollar month from something other than ChatGPT. Sam Altman said in a post on X on Thursday that OpenAI added more than $1 billion in annual recurring revenue in the past month "just from our API business." "People think of us mostly as ChatGPT, but the API team is doing amazing work!" the OpenAI CEO wrote.

As we contemplate a future of self-driving cars, Cameron Clarke finds out that there's still some way to go in convincing the public to cede control to machines. John Reynolds explores the almost unimaginable opportunities a driver-free society presents for advertisers. Design will play a large role in gaining public acceptance and mass adoption of driverless technology, so The Drum takes a look at some of the weird and wonderful concepts seen so far, and asks designers what challenges remain.

Let's say in drug discovery, if we licensed our technology, you have a breakthrough. The drug takes off, and we get a licensed portion of all its sales,

Advertisements are coming to ChatGPT. The world's most popular chatbot will soon serve up advertisements influenced by its conversations with users. OpenAI says it will not sell user data to advertisers and that conversations will be kept private, but the decision reorients the financial incentives of one of the most widely used products in artificial intelligence.

OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It's also rolling out an $8-per-month Go subscription tier that includes some upgraded capabilities, such as longer memory and more image creation opportunities, a lower price than its Plus ($20/month) and Pro ($200/month) subscriptions. Go subscribers will also get ads, while Plus, Pro and OpenAI's business customers won't. OpenAI CEO Sam Altman has previously expressed reservations about introducing ads to ChatGPT.

The chatbot owner said that in the next few weeks, it will begin "testing ads" for the free and low-cost subscription "Go" versions of ChatGPT in the United States for logged-in, adult users. Users can expect ads "at the bottom of answers in ChatGPT when there's a relevant sponsored product or service based on your current conversation." OpenAI said ads will be "clearly labeled" and won't be included under "sensitive or regulated topics," including "health, mental health or politics."

I don't always drink beer, but when I do, I still prefer Dos Equis.

She started out as an actor, singer and dancer, later went into the advertising industry, then did what many women did back then married and became a wife and mother. Later she divorced and started to truly find her voice. Divorce was not the norm back then but she went back to work and carved out a career. She turned her living room into a dance studio