#youtube

#youtube

YouTube has put traditional media companies like Disney and Netflix on watch, grabbing the top spot in share of TV viewing among media companies for months running. But the Google platform is far from done. "It's still early days," Kurt Wilms, senior director of product, told Business Insider in an interview on Tuesday. "Especially with Gen Z." "YouTube's always known that creators are the lifeblood of what people want to watch, and I think it's flattering that other streamers are figuring that out and talking to creators, too," he said.

Advertising spending on YouTube has been on the rise of late as traditional sellers like linear TV networks struggle. Total ad revenue on YouTube climbed 15% in 2024 to reach $36.1 billion. The company shares 45% of ad revenue with channel owners, so the $100 billion figure includes additional payouts for programming, though the company didn't offer a detailed breakdown.

YouTube announced a batch of upcoming features during its "Made on" event today, some of which are focused on giving creators new ways to make money on the platform. You can check out more information about upcoming updates for livestreaming and AI features in our other posts, but there are a few other monetization changes coming in the future that could give viewers new ways to find products online and switch up the ads you see linked out by creators.

It's not so much what Hank Green said, but what the Hank Green-hosted SciShow on YouTube put forward. The video is framed as physicists using science to explain the art of knitting, which until now has been innovated simply "through trial and error," and that "how it all works was mostly a mystery." Recently, scientists used a computer model to determine how certain knit stitches will behave, thus being able to predictively pattern knit fabrics for the first time.

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YouTube is expanding access to its multi-language audio option, which will give more creators the opportunity to reach new audiences by translating their content into different languages.

The report, conducted in partnership with youth consultancy Livity, incorporates feedback from over 7,000 young people aged 13-18 from seven countries across Europe, and explores how they use digital platforms to learn.

The Walt Disney Co. has agreed to pay $10 million to settle a Federal Trade Commission inquiry into alleged violations of child privacy laws. The settlement, disclosed Tuesday, covers videos that Disney uploaded to YouTube that were not properly marked as children's content. That lapse allowed the videos to become targets for online advertising, drawing the attention of federal regulators.

Mukbang, meaning 'eating show,' originated in South Korea and became widely popular in the 2010s, attracting massive audiences to watch individuals consume large amounts of food.

"I know there are so many bigger problems in the world, but something I love so much and something I look forward to so much was just completely stripped from me, and I do not know how to deal with that."

Ben Meiselas produces timely, engaging video content on current events, primarily targeting President Trump, utilizing an off-the-cuff style honed from his trial lawyer career.

MrBeast, whose real name is Jimmy Donaldson, is known for turning YouTube videos into eye-popping spectacles, pushing the limits of creativity and audience engagement.

The partnership marks a major milestone for scripted creators interested in brand partnerships.

The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.

Instagram's updated requirements for going Live necessitate that creators have public accounts and a minimum of 1,000 followers, creating barriers for smaller creators.

The AI/ML model examines multiple signals, including search history, video categories watched, and account longevity, to estimate a user's real age.

Hasan asks whether Connor believes in democracy. No, Connor replies—he prefers autocracy, identifies as a fascist, idolizes General Francisco Franco, and believes free speech should be abolished after a Catholic nationalist ethnostate is actualized.

"It's clearly not right that a platform now more watched than almost any traditional broadcaster is still operating under a 'lighter touch' advertising regime."

Vitaly Zdorovetskiy, a YouTube star with over 1.5 billion views, faced career devastation after an arrest for assault on a woman, despite charges being dropped later.

The Australian government included YouTube in a world-first social media ban for children under 16, reversing a previous exemption for the platform.

YouTube offers so much content that aligns with my interests and hobbies including music, photography, science and movie reviews.

YouTube has started testing a new collaboration feature, similar to Instagram's and TikTok's, allowing creators to add collaborators to a video.

The update eliminates the traditional list of viral videos ranked by views and engagement metrics, replacing it with algorithm-driven recommendations tailored to individual viewing patterns and preferences.