Want to Go Global? YouTube Adds Multilingual Dubbing
Briefly

Want to Go Global? YouTube Adds Multilingual Dubbing
"And if they don't have the time, resources, or know-how to do it themselves, YouTube will now provide AI features to automatically generate foreign-language dubs in laguages like Japanese, Hindi, Spanish and Korean, courtesy of Google Gemini. But perhaps unsurprisingly, YouTube warns that these auto-dubs may make mistakes when it comes to tone or local idioms, so human-made dubs may be best for the creators who can afford them."
"YouTube says the rollout will happen over the coming weeks, and that support for more AI dubs in different languages will be added over time. The features have already been used by some big-name YouTubers, with MrBeast and British celebrity chef Jamie Oliver using the tools on their channels. YouTube claims the features were well adopted, with up to 25% of the test channels' viewers opting for non-English dubs."
"YouTube is also testing multilingual thumbnails, which automatically translate video titles into a user's preferred language. For example, a Mexican user whose preferred language is Spanish will automatically get text overlays on top of English-language thumbnails in their native tongue. The technology behind the rollout is nothing new, and similar features are expected to launch this year on other platforms."
Multilingual dubbing is being rolled out, allowing creators to upload their own dubs or use Google Gemini AI to auto-generate foreign-language dubs in languages such as Japanese, Hindi, Spanish and Korean. Auto-dubs can introduce tone and idiom errors, so human-made dubs remain preferable when possible. The rollout will occur over the coming weeks, with more AI-supported languages planned over time. High-profile creators like MrBeast and Jamie Oliver have used the tools, and test channels saw up to 25% of viewers choose non-English dubs. YouTube is also testing multilingual thumbnails that translate title text into a user's preferred language. Similar features are appearing across other platforms.
Read at PCMAG
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