#creator-economy
#creator-economy
[ follow ]
#advertising
Social media marketing
fromForbes
2 months agoWhy Gen Z Buys From Brands They See On Roblox
Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
#youtube
Media industry
fromDigiday
2 months agoTV upfronts-style Spotter Showcase pitches creators as the future of entertainment
YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Media industry
fromDigiday
2 months agoTV upfronts-style Spotter Showcase pitches creators as the future of entertainment
YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Marketing tech
fromForbes
6 days agoWhat Every Creator Should Know Before Launching A Digital Product
The creator economy now emphasizes real product ownership over follower counts.
Memberships and subscriptions dominate, while software represents the industry's future.
Authentic value delivery is key for creators transitioning from content to commerce.
#influencer-marketing
Social media marketing
fromForbes
2 months agoWant To Sell Like Mr. Beast? Brands Must Build A Strong Community
Creators are not just talent; they are crucial community builders and marketing channels.
Marketing tech
fromDigiday
1 month agoHow creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
Marketing tech
fromDigiday
1 month agoHow creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
#gaming
E-Commerce
fromTechCrunch
1 month agoRoblox now lets creators sell physical products within their experiences | TechCrunch
Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
E-Commerce
fromTechCrunch
1 month agoRoblox now lets creators sell physical products within their experiences | TechCrunch
Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
#content-moderation
Social media marketing
fromLindsey Gamble
1 month agoFacebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble
Facebook is limiting reach and monetization for accounts engaging in spammy behavior.
New tools and measures are introduced to enhance user experience and support content creators.
Social media marketing
fromSoapcentral
2 months agoMrBeast v/s Mark Zuckerberg: Net Worth compared as YouTuber advices Meta creator on how to monetize on video content
MrBeast and Zuckerberg discussed monetizing video content, focusing on enhancing Meta's strategies, particularly through multilingual dubbing.
fromAdweek
2 months agoPatreon Hires Shake Shack Marketer Mike McGarry as SVP of Marketing
"Audiences respect when you give the spotlight to someone else. It is counterintuitive to a lot of marketers, but there is power in being very precise about who you serve and being relentless in serving them."
Marketing tech
[ Load more ]