#creator-economy

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#content-creation
Digital life
fromObserver
1 month ago

A.I. Will Break the Creator Economy As We Know It -And a New One Will Rise

A.I. will fundamentally transform industries, creating distinct pre- and post-A.I. eras.
The creator economy will undergo significant changes due to A.I.'s impact on content monetization.
Media industry
fromForbes
1 week ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
Media industry
fromLindsey Gamble
1 month ago

YouTube Won't Revive Originals, Despite Its TV Success - Lindsey Gamble

YouTube will not revive its original content strategy, focusing instead on user-generated content and creator initiatives.
Social media marketing
fromTechCrunch
2 months ago

'For You' feeds are not for creators, Patreon says | TechCrunch

Creators find it harder to reach followers due to algorithmic constraints of social media.
Fans prefer long-form content despite the popularity of short-form video.
Creators prioritize quality interactions over traditional metrics like views.
fromClickUp
2 months ago
Artificial intelligence

How to Use AI in the Creator Economy for Growth and Engagement

Creators now have unprecedented leverage and influence, facilitated by AI technology.
AI tools help creators manage their workflow while enhancing content quality and audience engagement.
fromSocial Media Today
1 month ago
Social media marketing

YouTube Outlines Monetization Options for Creators

YouTube offers various monetization avenues for creators, bringing in over $20 billion in annual payouts.
New features like Super Chat and Gifts enhance fan interaction while supporting creators financially.
Digital life
fromObserver
1 month ago

A.I. Will Break the Creator Economy As We Know It -And a New One Will Rise

A.I. will fundamentally transform industries, creating distinct pre- and post-A.I. eras.
The creator economy will undergo significant changes due to A.I.'s impact on content monetization.
Media industry
fromForbes
1 week ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
Media industry
fromLindsey Gamble
1 month ago

YouTube Won't Revive Originals, Despite Its TV Success - Lindsey Gamble

YouTube will not revive its original content strategy, focusing instead on user-generated content and creator initiatives.
Social media marketing
fromTechCrunch
2 months ago

'For You' feeds are not for creators, Patreon says | TechCrunch

Creators find it harder to reach followers due to algorithmic constraints of social media.
Fans prefer long-form content despite the popularity of short-form video.
Creators prioritize quality interactions over traditional metrics like views.
fromClickUp
2 months ago
Artificial intelligence

How to Use AI in the Creator Economy for Growth and Engagement

Creators now have unprecedented leverage and influence, facilitated by AI technology.
AI tools help creators manage their workflow while enhancing content quality and audience engagement.
fromSocial Media Today
1 month ago
Social media marketing

YouTube Outlines Monetization Options for Creators

YouTube offers various monetization avenues for creators, bringing in over $20 billion in annual payouts.
New features like Super Chat and Gifts enhance fan interaction while supporting creators financially.
more#content-creation
#social-media
Marketing tech
fromForbes
2 months ago

Can LTK Become The AdSense Of Affiliate Marketing For Creators?

LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
Marketing
fromHollywood Life
2 months ago

How Much Is TikTok Worth? See the App's Current Revenue

TikTok's estimated worth is over $100 billion, crucial for content creators and small businesses.
Only eligible users can earn through the Creator Fund based on views.
fromFast Company
4 weeks ago
Marketing tech

Substack rolls out a new video feed amid the looming U.S. TikTok ban

Substack is launching a TikTok-style video feed to attract creators as a potential TikTok ban looms.
Marketing tech
fromForbes
2 months ago

Can LTK Become The AdSense Of Affiliate Marketing For Creators?

LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
Marketing
fromHollywood Life
2 months ago

How Much Is TikTok Worth? See the App's Current Revenue

TikTok's estimated worth is over $100 billion, crucial for content creators and small businesses.
Only eligible users can earn through the Creator Fund based on views.
fromFast Company
4 weeks ago
Marketing tech

Substack rolls out a new video feed amid the looming U.S. TikTok ban

Substack is launching a TikTok-style video feed to attract creators as a potential TikTok ban looms.
more#social-media
#livestreaming
Marketing tech
fromDigiday
1 month ago

Why creators see Twitch's monetization and moderation updates as the latest salvo in the livestreaming wars

Twitch's new monetization features are aimed at regaining its competitive edge against rivals like YouTube and Kick.
Marketing tech
fromDigiday
1 day ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Media industry
fromDigiday
5 days ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
Marketing tech
fromDigiday
1 month ago

Why creators see Twitch's monetization and moderation updates as the latest salvo in the livestreaming wars

Twitch's new monetization features are aimed at regaining its competitive edge against rivals like YouTube and Kick.
Marketing tech
fromDigiday
1 day ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Media industry
fromDigiday
5 days ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
more#livestreaming
#influencer-marketing
Marketing tech
fromFast Company
2 months ago

The creator economy is facing an authenticity crisis

The creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
Marketing tech
fromDigiday
2 months ago

Publicis acquisition signals that creator M&A is not slowing down in 2025

Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Media industry
fromDigiday
2 months ago

'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stability

The creator economy is expanding, but many creators struggle to sustain a living as competition increases.
Marketing tech
fromDigiday
2 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Marketing tech
fromForbes
1 month ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromFast Company
2 months ago

The creator economy is facing an authenticity crisis

The creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
Marketing tech
fromDigiday
2 months ago

Publicis acquisition signals that creator M&A is not slowing down in 2025

Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
Media industry
fromDigiday
2 months ago

'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stability

The creator economy is expanding, but many creators struggle to sustain a living as competition increases.
Marketing tech
fromDigiday
2 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Marketing tech
fromForbes
1 month ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
more#influencer-marketing
#innovation
Cryptocurrency
fromSilicon Canals
1 week ago

Building the financial backbone of the creator economy

The creator economy is booming, potentially reaching $528 billion by 2030, transforming how creators manage finances.
fromPodcaster News
1 month ago
Podcast

Station Enabled Spotify Open Access For Seamless Access To Premium Content - Podcaster News

Spotify and Station are collaborating to enhance podcast distribution.
The integration supports creators and encourages innovation in the podcast industry.
Cryptocurrency
fromSilicon Canals
1 week ago

Building the financial backbone of the creator economy

The creator economy is booming, potentially reaching $528 billion by 2030, transforming how creators manage finances.
fromPodcaster News
1 month ago
Podcast

Station Enabled Spotify Open Access For Seamless Access To Premium Content - Podcaster News

Spotify and Station are collaborating to enhance podcast distribution.
The integration supports creators and encourages innovation in the podcast industry.
more#innovation
Marketing tech
fromDigiday
2 weeks ago

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

Kick is rapidly expanding its user base and viewership but faces challenges related to its controversial reputation.
#youtube
Media industry
fromVariety
1 month ago

YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses

YouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Media industry
fromDigiday
1 month ago

Marketing Briefing: Why marketers should pay attention to SXSW's embrace of creators

The creator economy is gaining recognition at events like SXSW, showcasing the value creators hold in modern marketing.
Social media marketing
fromDigiday
1 month ago

Dance creators believe YouTube left them behind amid its Shorts push

YouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
Media industry
fromDigiday
1 month ago

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Marketing tech
fromEMARKETER
1 month ago

Major YouTube creators aim to draw ad dollars away from TV during Upfronts

YouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
NYC startup
fromBusiness Insider
1 month ago

YouTube's global head of top creators left after 12 years. Now, she's getting into business with her little brother.

Preeya Khanna transitions from YouTube to entrepreneurship, launching a creator-focused iGaming startup, while also joining Airbnb.
Media industry
fromVariety
1 month ago

YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses

YouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Media industry
fromDigiday
1 month ago

Marketing Briefing: Why marketers should pay attention to SXSW's embrace of creators

The creator economy is gaining recognition at events like SXSW, showcasing the value creators hold in modern marketing.
Social media marketing
fromDigiday
1 month ago

Dance creators believe YouTube left them behind amid its Shorts push

YouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
Media industry
fromDigiday
1 month ago

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Marketing tech
fromEMARKETER
1 month ago

Major YouTube creators aim to draw ad dollars away from TV during Upfronts

YouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
NYC startup
fromBusiness Insider
1 month ago

YouTube's global head of top creators left after 12 years. Now, she's getting into business with her little brother.

Preeya Khanna transitions from YouTube to entrepreneurship, launching a creator-focused iGaming startup, while also joining Airbnb.
more#youtube
#tiktok
Marketing tech
fromTechCrunch
2 months ago

TikTok (with Douyin) becomes first app to reach $6B in annual consumer spending | TechCrunch

TikTok became the first non-game app to reach $6 billion in in-app purchases in 2024.
NYC startup
fromWIRED
3 weeks ago

The Founder of OnlyFans Wants to Buy TikTok

Stokely proposes to buy TikTok's US operations to empower creators and challenge social media giants.
fromTechCrunch
4 weeks ago
Marketing tech

Substack is rolling out a TikTok-like video feed in its app | TechCrunch

Substack is launching a TikTok-like video feed to capitalize on potential disruptions to TikTok's service in the U.S.
fromForbes
2 months ago
Marketing

Council Post: Worried About The TikTok Ban? A 50-Day Plan For Content Creators

Utilizing a bilateral approach helps creators and marketers navigate potential TikTok bans while fostering audience growth and monetization opportunities.
Marketing tech
fromTechCrunch
2 months ago

TikTok (with Douyin) becomes first app to reach $6B in annual consumer spending | TechCrunch

TikTok became the first non-game app to reach $6 billion in in-app purchases in 2024.
NYC startup
fromWIRED
3 weeks ago

The Founder of OnlyFans Wants to Buy TikTok

Stokely proposes to buy TikTok's US operations to empower creators and challenge social media giants.
fromTechCrunch
4 weeks ago
Marketing tech

Substack is rolling out a TikTok-like video feed in its app | TechCrunch

Substack is launching a TikTok-like video feed to capitalize on potential disruptions to TikTok's service in the U.S.
fromForbes
2 months ago
Marketing

Council Post: Worried About The TikTok Ban? A 50-Day Plan For Content Creators

Utilizing a bilateral approach helps creators and marketers navigate potential TikTok bans while fostering audience growth and monetization opportunities.
more#tiktok
fromDigiday
4 weeks ago
Marketing tech

Andre 'Typical Gamer' Rebelo hits 1 million followers on Fortnite Creative

Fortnite Creative has gained significant traction as a platform for creators, exemplified by Typical Gamer reaching over one million followers.
fromDigiday
4 weeks ago
London startup

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

The Independent is enhancing talent-driven content to create intellectual property for sponsorship, starting with the launch of Independent Studios.
#monetization
Marketing tech
fromDigiday
1 month ago

Roblox's ad expansion sparks backlash from creator studios

Roblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Marketing tech
fromTechCrunch
2 months ago

Twitch is letting more streamers access its monetization tools | TechCrunch

Twitch will democratize monetization by allowing more creators to access subscriptions and Bits regardless of follower count.
fromAudacy
4 weeks ago
Podcast

Podcast Hosting and Monetization

Creator Lab offers free podcast hosting with advanced analytics and monetization opportunities, allowing podcasters to earn from automated ads.
Marketing tech
fromDigiday
1 month ago

Roblox's ad expansion sparks backlash from creator studios

Roblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Marketing tech
fromTechCrunch
2 months ago

Twitch is letting more streamers access its monetization tools | TechCrunch

Twitch will democratize monetization by allowing more creators to access subscriptions and Bits regardless of follower count.
fromAudacy
4 weeks ago
Podcast

Podcast Hosting and Monetization

Creator Lab offers free podcast hosting with advanced analytics and monetization opportunities, allowing podcasters to earn from automated ads.
more#monetization
#substack
fromDigiday
4 weeks ago
Marketing tech

Creators are ditching Substack over ideological shift in 2025

Creators are leaving Substack due to its association with extreme political messaging.
Joe Posnanski's departure underscores concerns over platform reputation amidst political volatility.
fromDigiday
1 month ago
Marketing tech

Substack's video push sees modest bump, but a long road remains to win over creators

Substack's increasing video content raises questions about user preferences and the platform's future.
fromDigiday
4 weeks ago
Marketing tech

Creators are ditching Substack over ideological shift in 2025

Creators are leaving Substack due to its association with extreme political messaging.
Joe Posnanski's departure underscores concerns over platform reputation amidst political volatility.
fromDigiday
1 month ago
Marketing tech

Substack's video push sees modest bump, but a long road remains to win over creators

Substack's increasing video content raises questions about user preferences and the platform's future.
more#substack
Social media marketing
fromSoapcentral
1 month ago

MrBeast v/s Mark Zuckerberg: Net Worth compared as YouTuber advices Meta creator on how to monetize on video content

MrBeast and Zuckerberg discussed monetizing video content, focusing on enhancing Meta's strategies, particularly through multilingual dubbing.
#marketing
Marketing tech
fromDigiday
1 month ago

As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection

SXSW promotes a 'yes' culture that fosters collaboration and innovative thinking essential for marketers.
fromDigiday
2 months ago
Marketing

Inside Doritos' 'creator-led' marketing strategy

Doritos revives 'Crash the Super Bowl' contest to enhance ties with creators.
fromAdweek
1 month ago
Marketing tech

Patreon Hires Shake Shack Marketer Mike McGarry as SVP of Marketing

Patreon hires Mike McGarry as SVP of marketing to unify brand efforts and enhance creator engagement.
Marketing tech
fromDigiday
1 month ago

As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection

SXSW promotes a 'yes' culture that fosters collaboration and innovative thinking essential for marketers.
fromDigiday
2 months ago
Marketing

Inside Doritos' 'creator-led' marketing strategy

Doritos revives 'Crash the Super Bowl' contest to enhance ties with creators.
fromAdweek
1 month ago
Marketing tech

Patreon Hires Shake Shack Marketer Mike McGarry as SVP of Marketing

Patreon hires Mike McGarry as SVP of marketing to unify brand efforts and enhance creator engagement.
more#marketing
Social media marketing
fromForbes
1 month ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Media industry
fromBusiness Insider
1 month ago

I flew to SXSW to check the pulse of TV, film, and the creator economy. These were the 6 hottest topics among insiders.

SXSW highlighted the entertainment industry's struggle with AI challenges amidst ongoing strikes and tech disruptions.
Marketing tech
fromInc
2 months ago

Is the Future of the Creator Economy Direct-to-Consumer?

Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
Deliverability
fromLindsey Gamble
2 months ago

LinkedIn Finally Adds Email Analytics for Newsletters - Lindsey Gamble

LinkedIn's recent email metrics for newsletters help assess performance but lack critical subscriber data.
fromLindsey Gamble
2 months ago
Marketing

Creator Marketing Platform Breakr Launches BreakrPay to Help Creators Get Paid in Real Time and Announces New Partnership with Live Nation Urban - Lindsey Gamble

Breakr introduces BreakrPay™, enabling instant payments for creators, revolutionizing the outdated payment processes in the creator economy.
#red-seat-ventures
Miscellaneous
fromwww.mediaite.com
2 months ago

Fox Buys Conservative Media Company Behind Tucker Carlson and Megyn Kelly Podcasts

Fox Corp's acquisition of Red Seat Ventures highlights the growing significance of the creator economy in media.
fromwww.nytimes.com
2 months ago
Media industry

Fox Acquires Firm Behind Conservative and True Crime Podcasts

Fox Corporation acquired Red Seat Ventures to strengthen its position in the online creator economy.
The deal allows well-known media personalities to create independent programming.
Miscellaneous
fromwww.mediaite.com
2 months ago

Fox Buys Conservative Media Company Behind Tucker Carlson and Megyn Kelly Podcasts

Fox Corp's acquisition of Red Seat Ventures highlights the growing significance of the creator economy in media.
fromwww.nytimes.com
2 months ago
Media industry

Fox Acquires Firm Behind Conservative and True Crime Podcasts

Fox Corporation acquired Red Seat Ventures to strengthen its position in the online creator economy.
The deal allows well-known media personalities to create independent programming.
more#red-seat-ventures
#influencers
Media industry
fromLindsey Gamble
2 months ago

The White House Opens Its Press Briefing Room to Creators; Over 7,400 Have Applied - Lindsey Gamble

The White House is opening the Brady Press Briefing Room to new media voices to engage with diverse and younger audiences.
Media industry
fromLindsey Gamble
2 months ago

The White House Opens Its Press Briefing Room to Creators; Over 7,400 Have Applied - Lindsey Gamble

The White House is opening the Brady Press Briefing Room to new media voices to engage with diverse and younger audiences.
more#influencers
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