#brand-partnerships
#brand-partnerships

Social media marketing

Unpacking the creator economy battleground

The influencer market is rapidly evolving, fueled by new platforms and strategies, presenting significant opportunities for brands and creators alike.

fromWhat's Trending

9 months ago

Marketing

How Adam Rose Became Social Media's Favorite Entertainer and Brand Whisperer

Adam Rose combines traditional entertainment experience with digital content creation for brand success.

fromRolling Out

Marketing

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.

Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.

6 days ago

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.

93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.

How A Brand Deal Works

In 2024, content creators can monetize through brand partnerships, which cater to various influencer tiers and brand sizes.

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

Leveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.

Authenticity and long-term relationships are key to successful brand ambassador strategies.

fromVogue Business

Unpacking the creator economy battleground

The influencer market is rapidly evolving, fueled by new platforms and strategies, presenting significant opportunities for brands and creators alike.

fromWhat's Trending

9 months ago

How Adam Rose Became Social Media's Favorite Entertainer and Brand Whisperer

Adam Rose combines traditional entertainment experience with digital content creation for brand success.

fromRolling Out

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.

Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.

6 days ago

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.

93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.

more#influencer-marketing

Marketing

How A Brand Deal Works

In 2024, content creators can monetize through brand partnerships, which cater to various influencer tiers and brand sizes.

How to make money from a TikTok hit. (Hint: You won't get it from TikTok.)

TikTok's popularity doesn't guarantee financial success for creators.

Successful TikTok creators often rely on brand partnerships for income.

fromLindsey Gamble

YouTube Launches Beta for Creator-Initiated Video Linking with Brand Ads - Lindsey Gamble

YouTube empowers creators with new linking features for improved brand partnerships and ad performance.

Media industry

Creators pivot as brands' spending goes into 'freeze mode'

Brands are halting spending due to budget freezes related to tariffs, affecting creators' partnerships.

fromBusiness Insider

How to make money from a TikTok hit. (Hint: You won't get it from TikTok.)

TikTok's popularity doesn't guarantee financial success for creators.

Successful TikTok creators often rely on brand partnerships for income.

fromLindsey Gamble

YouTube Launches Beta for Creator-Initiated Video Linking with Brand Ads - Lindsey Gamble

YouTube empowers creators with new linking features for improved brand partnerships and ad performance.

Media industry

Creators pivot as brands' spending goes into 'freeze mode'

Brands are halting spending due to budget freezes related to tariffs, affecting creators' partnerships.

more#creators

fromThe Hollywood Reporter

1 week ago

Lionsgate Names Digital Media Vet Brad Haugen to Drive Original Content Expansion

Lionsgate hires Brad Haugen to lead digital strategy, targeting growth in original online content and brand partnerships.

#sponsorship

fromThe Drum

Marketing tech

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.

fromBusiness Insider

Marketing

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.

fromThe Drum

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.

fromBusiness Insider

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.

Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.

Marketing

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.

In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

fromThe Drum

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.

Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.

Marketing

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.

In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

Marketing tech

Sponsorship Expert Shares Advice for Creators | Entrepreneur

Justin Moore translates his sponsorship expertise into education, helping entrepreneurs secure long-term brand partnerships through his methods and insights.

4 months ago

Marketing

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024

100 Thieves successfully refocused on brand partnerships in 2024 after an unsuccessful diversification effort in 2023, leading to increased sponsor interest.

fromEntrepreneur

4 weeks ago

Marketing tech

Sponsorship Expert Shares Advice for Creators | Entrepreneur

Justin Moore translates his sponsorship expertise into education, helping entrepreneurs secure long-term brand partnerships through his methods and insights.

4 months ago

Marketing

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024

100 Thieves successfully refocused on brand partnerships in 2024 after an unsuccessful diversification effort in 2023, leading to increased sponsor interest.

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.

Maintaining distinct brand identities is crucial during partnerships to avoid dilution.

4 weeks ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.

The model focuses on collaboration over traditional commercial advertising methods.

fromShopify

Marketing

How Collaborative Marketing Allows Brands to Work Together (2024) - Shopify

Collaborative marketing combines efforts from two or more brands to achieve shared goals, expand reach, and enhance marketing effectiveness.

Marketing

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Modern movie marketing focuses on creating emotional experiences and cultural participation rather than mere product placement.

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.

Maintaining distinct brand identities is crucial during partnerships to avoid dilution.

4 weeks ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.

The model focuses on collaboration over traditional commercial advertising methods.

fromShopify

Marketing

How Collaborative Marketing Allows Brands to Work Together (2024) - Shopify

Collaborative marketing combines efforts from two or more brands to achieve shared goals, expand reach, and enhance marketing effectiveness.

Marketing

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Modern movie marketing focuses on creating emotional experiences and cultural participation rather than mere product placement.

more#marketing-strategy

fromFast Company

How Influencer Brandon Edelman made $768,000 in a year-and what he actually took home

Influencer Brandon Edelman made $768,000 last year, netting over $300,000 after expenses and taxes.

#social-media

fromThe Hollywood Reporter

2 months ago

Social media marketing

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.

Marketing

TikTok, YouTube Star Larray Signs With CAA (Exclusive)

Larray has signed with CAA to broaden his creative reach and enhance his brand partnerships.

11 months ago

Marketing

How the Martin family went from part-time vloggers to a family of social media mavens

Building a family business from social media content creation, navigating challenges like platform changes and bans.

fromThe Hollywood Reporter

2 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.

Marketing

TikTok, YouTube Star Larray Signs With CAA (Exclusive)

Larray has signed with CAA to broaden his creative reach and enhance his brand partnerships.

11 months ago

Marketing

How the Martin family went from part-time vloggers to a family of social media mavens

Building a family business from social media content creation, navigating challenges like platform changes and bans.

Studio71 Podcast Network Launches New Ad Product For Scaled Reach And Enhancing Audience Targeting - Podcaster News

Podcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.

#retail-media

6 months ago

Marketing

Advertising Week Briefing: The definitive Digiday guide to what's in and out at Advertising Week 2024

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.

Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

6 months ago

Marketing

Advertising Week Briefing: The definitive Digiday guide to what's in and out at Advertising Week 2024

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.

Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

Why these retail players are betting on malls for LA millennials with money

Runyon Group successfully curates retail spaces that appeal to wealthier millennials, driving foot traffic and leasing success.

Their investment strategy combines real estate with a carefully chosen brand mix to enhance shopping experiences.

Miscellaneous

fromCageside Press

Conor McGregor Fallout Continues, UK and Irish Stores Remove Proper 12

Conor McGregor faces significant backlash following a court ruling, leading to major brands severing ties and removing his products from shelves.

fromFortune

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

The creator economy is increasingly dominated by top earners, leaving most struggling to make a sustainable income.

fromFortune

Marketing

Mercedes's Formula 1 team is hiring a 'clothing executive' to dress its drivers

Mercedes is hiring a clothing executive to help F1 drivers with their off-track attire amid shifting brand partnerships.

Startup companies

The Rundown: How esports is capitalizing on its World-Cup-fueled summer heading into 2025

Esports industry shows renewed confidence with record prize pools and investment, yet still faces challenges with reliance on brand partnerships and external funding.

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.

fromVentureBeat

Marketing

Twitch unveils brand-customized Fortnite game world The Glitch ahead of TwitchCon

Twitch's collaboration with Look North World introduces The Glitch, enhancing brand interaction in Fortnite with customizable game worlds.

fromThe Athlete Lifestyle On SI

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.

Retail media networks are growing to account for 20% of total ad spend.

Negotiation processes now include media spend commitments from brands.

8 months ago

Marketing

NFL greats Donovan McNabb, Tiki Barber and more team up with TRNDY Social for a new spin on endorsements

TRNDY Social enhances athlete endorsements by building genuine relationships instead of just transactional interactions.