E-CommercefromThe Drum1 week agoTreat creators as a strategic asset, not a one-off social playCreators can significantly enhance marketing effectiveness through strategic, data-informed approaches.
fromDigiday1 week agoIn creator marketing, loose disclosures are finally catching upInfluencers face legal consequences for failing to disclose paid relationships in creator marketing, amid heightened scrutiny and updated FTC guidelines.
fromEMARKETER3 weeks agoE-CommerceMeasurement challenges impede influencer marketing growthMeasuring creator performance is a significant barrier for brand marketers in influencer marketing.
Social media marketingfromBusiness Insider5 months agoThe brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty HairStreaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Social media marketingfromBusiness Insider5 months agoThe brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty HairStreaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Marketing techfromForbes2 months agoCannes Lions 2025: The Business Of Influence Takes The StageCannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
fromEMARKETER2 months agoMarketers face challenges when compensating creatorsBudget constraints are a significant hurdle for marketers setting creator compensation.Brands are increasingly allocating large portions of their marketing budgets to creator payments.
MarketingfromThe Drum5 months agoWhere Poppi went wrong with vending machine misfirePoppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.