In 2019, a beauty giant cut ties with a famous influencer after a scandal involving her parents exploded online. The collaboration was dropped almost overnight, leaving people wondering: What kind of agreement did they have in place? Could companies legally walk away that fast? Were there any protections for either side? The exact details notwithstanding, this moment became a case study in why influencer contracts matter. A well-written legal document can include r eputation clauses, clear deliverables, exit terms, a confidentiality clause, and usage rights.
Meta is weighing up partnerships with Google and OpenAI to boost AI features in its apps, according to The Information. Leaders at Meta Superintelligence Labs have discussed using Google's Gemini model for conversational responses in Meta AI, the company's main chatbot. Talks also include using OpenAI's models to power Meta AI and other social media tools. These deals would be short-term.
Arriving unannounced one day this past spring, Ms. Ullock and her partner took a seat outdoors at a faded wooden picnic table. In a video later posted to TikTok and Instagram, she displays a small feast that includes hefty pineapple and BBQ pork buns, an egg tart, juicy pork and soup dumplings, and a braised pork belly rice bowl, eating and nodding in approval as a picturesque waterfall cascades behind her.
For instance, in the Best Use of Influencer Marketing category, Warner Bros. Discovery's Courageous Studios is nominated for a Google Pixel campaign centered around the third season of HBO's "The White Lotus." Pop culture podcaster Evan Ross Katz and cast member Nicholas Duvernay traveled through Thailand with only the Google Pixel and Gemini to guide them, turning real-time exploration into a dynamic content series that paired seamlessly with the show's weekly episodes. The results positioned Google Pixel with Gemini at the heart of cultural conversation, driving more than 104 million impressions, 1.3 million views and engagement from fans, brands and talent alike.
Warning issued after Consumer Protection Commission reviewed his Instagram account The Competition and Consumer Protection Commission (CCPC) issued a compliance notice to the chef on July 28, They highlighted three posts where Skehan promoted goods or events marketed by Wind Shore Goods - which sells such products as olive oil and crockery, as well a running events. Officials said the posts contravened rules aimed at making it explicit when posts are paid promotions, including clear and appropriate disclosure labels
Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing budgets on influencers. Against this backdrop, the inaugural gathering of the Global Influencer Council highlighted both the promise and the challenges of scaling influencer marketing. The council is a new body of marketing leaders from some of the world's most iconic brands aiming to set standards in the creator economy through collaboration, transparency, and shared best practices.
Josh Amundson is the mastermind behind the content and strategy that fuels some of the internet's most successful digital brands. He has positioned himself as the hidden architect behind the rise of personal brands, influencers, and startups across industries.
B2B brands that invest in growth hacking strategies don't focus on wide-reaching influencers with millions of followers. They typically focus on micro-influencer campaigns since smaller influencers likely have a much more targeted audience base that is aligned with your industry.
Artificial intelligence-powered influencer Lu from Magalu has shared 74 sponsored Instagram posts over the past year, paid for by brands like Netflix and Hugo Boss. Lu boasts 8 million followers on Instagram and 7.4 million on TikTok.
Brands in the United States will spend $10.5 billion on influencer marketing in 2025 and up to $13.7 billion in 2027, according to a recent eMarketer forecast.
