Influencers are changing how we buy - is your brand ready?
Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Users of TikTok should back up their content, urge followers to support them on other platforms, and cross-post content to stay connected with their audience. [ more ]
How To Make Money on Instagram in 2024 (9 Actionable Ways) - Shopify
Building a successful monetization strategy on Instagram doesn't necessarily depend on having a huge following but rather on leveraging unique content and audience engagement. [ more ]
Influencer agencies expand their consulting services as competition grows
The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
Influencers sway consumers but authenticity loses some clout, study says
Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Social commerce is rapidly growing in APAC and reaching a critical point in Western markets. Brands can utilize social media data to boost success. [ more ]
The US might ban TikTok. Record labels are cutting ties. What's music's Plan B?
Viral success on TikTok can lead to significant career opportunities in the music industry, but artists must remain true to themselves to sustain long-term success. [ more ]
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective - Humanities and Social Sciences Communications
Employing the S-O-R framework to analyze consumer engagement in influencer marketing reveals how external stimuli, intrinsic motivations, and psychological factors influence consumer behavior. [ more ]
SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire
SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects. [ more ]
Behind the Butter Board: How the Dairy Industry Took Over Your Feed
The butter renaissance in American cuisine was influenced by a viral TikTok trend, high-end restaurant menus, and the U.S. dairy industry's PR campaign. [ more ]
Expansions in Creator Marketplace provide opportunities for brands and creators to collaborate on affiliate and creative marketing programs, enhancing campaign effectiveness, particularly in Reels. [ more ]
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'
Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations. [ more ]
Research Briefing: How top influencers stack up in terms of engagement
Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
Influencer Marketing Gets An Upgrade: How AI Is Changing The Game
Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns. [ more ]
IZEA (NASDAQ: IZEA) Defied Critics And Naysayers As It Helped Pioneer Influencer Marketing In 2004 - Here's What It Sees Next In The Industry's Evolution - IZEA Worldwide (NASDAQ:IZEA)
Influencer marketing has evolved into a multi-billion-dollar industry with a projected CAGR of 31.78% over 2024-2029, shaping consumer behavior worldwide. [ more ]
Threads Adds a Video Player for Instagram Reels - Lindsey Gamble
Threads app enhances Instagram Reels viewing experience by updating video player within Threads, boosting Reels plays and influencer marketing opportunities. [ more ]
Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.
Gen Z's susceptibility to influencer marketing and targeted advertising leads to increased debt due to pressure to spend and keep up with peers. [ more ]
impact.com Names Nikolai Lundstrm Brink as Country Manager Denmark
Impact.com appointed Nikolai Lundstrøm Brink as country manager for Denmark, focusing on growing the partnership marketing space in the region. [ more ]
The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]
LinkedIn Challenges TikTok and Instagram, Launches Thought Leader Ads to Tap Into Influencer Marketing - Microsoft (NASDAQ:MSFT)
LinkedIn is venturing into influencer marketing to boost revenue growth, expanding Thought Leader ads feature for targeted advertising and engaging B2B sectors. [ more ]
Influential Beach Presented by Brand Innovators Returns to Cannes Lions | Us Weekly
Influential is the largest influencer marketing company globally, utilizing a vast network of over 3 million social media influencers.
Influential provides exclusive targeting and measurement solutions like online and offline attribution, social media insights, and brand connections. [ more ]
How Vatika Naturals grew their multi-ethnic women consumer base through IWD activations
Vatika Naturals transitioned from a strong South Asian heritage brand to resonate with multi-ethnic women consumers through International Women's Day activations.
The brand's #RootForMe campaign aimed at addressing workplace challenges for women, focusing on intersectionality issues of race, ethnicity, and religion. [ more ]
Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs
Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.
Hands-on experience in developing and implementing social media marketing strategies. [ more ]
30 Under 30 Europe Media & Marketing 2024: How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue
Madeline Argy, a social media star, started her content creation journey from a TikTok video out of boredom and has now amassed over 7 million followers across platforms.
The 2024 Media & Marketing list features young individuals under 30 who are making significant impacts in their respective fields through innovative approaches and collaborations. [ more ]