How ShopMy Became One of the Creator Economy's Big Winners

"As a content creator, she immediately clocked the platform as a game-changer because of a feature that allowed users to add products from disparate brands to one shareable, shoppable page. But she could see why they consulted her: The colors of their prototype were turquoise and pink. 'Like, what a man thought a woman would want,' Lopinsky says, laughing."

"ShopMy began as an online shopping platform that Rein, an engineer at early-stage tech startup Popcart, and Tinsley, an MIT Sloan student, were developing on the side. Rein showed it to Lopinsky after she joined Popcart in 2018. As a content creator, she immediately clocked the platform as a game-changer because of a feature that allowed users to add products from disparate brands to one shareable, shoppable page."

"As president, Lopinsky has scaled the New York City-based company—which allows content creators to earn commissions through product recommendations and helps brands manage influencer marketing campaigns—to reach more than 243,000 creators, 1,600 brands, and $1 billion in annual transactions. Last fall, she and her co-founders scored a $1.5 billion valuation after raising $70 million from investors."

Tiffany Lopinsky began as a content creator, launching the Instagram account Boston Foodies during her Harvard sophomore year in 2014, which gained thousands of followers. She later joined Popcart startup in 2018, where she encountered a shopping platform prototype developed by engineer Harry Rein and MIT Sloan student Christopher Tinsley. Recognizing its potential as a content creator, Lopinsky joined them to transform the concept into ShopMy, launched in July 2020. The platform enables creators to earn commissions through product recommendations while helping brands manage influencer marketing campaigns. ShopMy has grown to serve over 243,000 creators, 1,600 brands, and facilitate $1 billion in annual transactions, achieving a $1.5 billion valuation after raising $70 million from investors including Avenir, Bain Capital Ventures, Bessemer Venture Partners, and influencers Sofia Richie and Aimee Song.

Read at Inc