#data-driven-marketing

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Marketing tech
fromForbes
1 month ago

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.
Personalization through data analysis boosts customer satisfaction and engagement.
Marketing tech
fromDigiday
3 weeks ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Marketing tech
fromAdweek
1 month ago

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.
Data-driven strategies elevate marketing's influence.
Unified structure accelerates growth and execution.
fromForbes
1 day ago
Marketing tech

B2B Marketing Analytics And Benchmarks In 2025

B2B marketing requires a focus on analytics to effectively influence decision makers and drive results.
fromThe Drum
5 months ago
Marketing

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.
fromEntrepreneur
7 months ago
Marketing

Why Your Marketing Strategy Needs a Data-Driven Overhaul | Entrepreneur

Data-driven marketing is essential but often under-utilized, leading to missed opportunities for brands to connect authentically with their audiences.
Marketing tech
fromForbes
1 month ago

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.
Personalization through data analysis boosts customer satisfaction and engagement.
Marketing tech
fromDigiday
3 weeks ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Marketing tech
fromAdweek
1 month ago

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.
Data-driven strategies elevate marketing's influence.
Unified structure accelerates growth and execution.
fromForbes
1 day ago
Marketing tech

B2B Marketing Analytics And Benchmarks In 2025

B2B marketing requires a focus on analytics to effectively influence decision makers and drive results.
fromThe Drum
5 months ago
Marketing

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.
fromEntrepreneur
7 months ago
Marketing

Why Your Marketing Strategy Needs a Data-Driven Overhaul | Entrepreneur

Data-driven marketing is essential but often under-utilized, leading to missed opportunities for brands to connect authentically with their audiences.
more#marketing-strategy
#advertising
Marketing tech
fromThe Drum
5 days ago

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.
Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.
fromThe Daily Upside
11 months ago
Marketing

PayPal Grows a New Ads Business

PayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform.
Marketing tech
fromThe Drum
5 days ago

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.
Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.
fromThe Daily Upside
11 months ago
Marketing

PayPal Grows a New Ads Business

PayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform.
more#advertising
fromThe Drum
2 weeks ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Mitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.
Growth hacking
fromForbes
4 weeks ago

How Generative AI Is Transforming The Software Growth Landscape

Generative AI is revolutionizing growth strategies for software companies by enabling hyper-personalization and increased content production.
#marketing-strategies
fromWhat's Trending
1 month ago
Marketing tech

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
fromExchangewire
5 months ago
Marketing

Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers

The Yahoo Singapore Digital Marketers Pulse study highlights a pressing need for innovation in marketing strategies leading into 2025.
fromMarTech
7 months ago
Marketing

How to avoid pitfalls of data-driven marketing execution | MarTech

Data-driven marketing execution is essential for effective decision-making.
Real-time monitoring and analysis are crucial to avoid inconsistent data and optimize campaign performance.
fromWhat's Trending
1 month ago
Marketing tech

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.
fromExchangewire
5 months ago
Marketing

Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers

The Yahoo Singapore Digital Marketers Pulse study highlights a pressing need for innovation in marketing strategies leading into 2025.
fromMarTech
7 months ago
Marketing

How to avoid pitfalls of data-driven marketing execution | MarTech

Data-driven marketing execution is essential for effective decision-making.
Real-time monitoring and analysis are crucial to avoid inconsistent data and optimize campaign performance.
more#marketing-strategies
#marketing
Marketing tech
fromMarTech
1 month ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
fromClickUp
3 months ago
Marketing

40 Marketing KPI Examples to Track Performance in 2025

Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.
Marketing tech
fromMarTech
1 month ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
fromClickUp
3 months ago
Marketing

40 Marketing KPI Examples to Track Performance in 2025

Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.
more#marketing
#personalization
Mobile UX
fromThe Drum
2 months ago

Why mobile is the key to winning in 2025 - and how brands can stop losing customers

Mobile should be central to customer engagement strategies to foster loyalty and retention.
fromLitmus
10 months ago
Deliverability

Key Lessons to Enhance Your Email Personalization Using Data - Litmus

Personalization in email marketing is crucial to meet customer expectations and improve engagement.
Mobile UX
fromThe Drum
2 months ago

Why mobile is the key to winning in 2025 - and how brands can stop losing customers

Mobile should be central to customer engagement strategies to foster loyalty and retention.
fromLitmus
10 months ago
Deliverability

Key Lessons to Enhance Your Email Personalization Using Data - Litmus

Personalization in email marketing is crucial to meet customer expectations and improve engagement.
more#personalization
Online marketing
fromForbes
2 months ago

Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion Rates

Effective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.
Artificial intelligence
fromZDNET
2 months ago

The billion-dollar AI company no one is talking about - and why you should care

An unexpected company is thriving in the AI landscape, surpassing industry giants quietly and profitably.
This company has operated for 20+ years but only just started to profit from AI advancements.
Privacy professionals
fromHackernoon
3 months ago

The Rise of Manipulative Surveillance | HackerNoon

Targeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.
fromExchangewire
3 months ago
Marketing tech

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.
#advertising-industry
fromDigiday
3 months ago
Marketing tech

The Acxiom data dilemma behind Omnicom's market-making IPG acquisition

Billy believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.
IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
fromAdExchanger
9 months ago
Marketing tech

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.
fromDigiday
3 months ago
Marketing tech

The Acxiom data dilemma behind Omnicom's market-making IPG acquisition

Billy believes IPG hasn't provided enough clarity on Acxiom's value, influencing his lack of opinion.
IPG's acquisition of Acxiom was a bold financial move aimed at enhancing data capabilities.
fromAdExchanger
9 months ago
Marketing tech

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.
more#advertising-industry
fromShopify
4 months ago
Marketing

What Is Growth Marketing? Tips + Techniques (2024) - Shopify

Growth marketing focuses on generating revenue efficiently through data-driven strategies rather than just increasing size.
fromDigiday
6 months ago
Marketing

Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners

Innovative brand engagement is driven by interactive experiences, emotional storytelling, and data-driven personalization to connect authentically with diverse audiences.
fromDigiday
7 months ago
Marketing

Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year's Digiday Awards

Interactive experiences and storytelling are now essential for impactful brand connections.
Finalists utilized cross-platform collaboration and data-driven personalization to enhance brand messaging.
fromTech Times
7 months ago
Marketing

Boosting Ad Campaigns with Astrad's Data-Driven Approach

Data-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.
fromFairbanks Daily News-Miner
8 months ago
Marketing tech

Big Happy Wins 2024 MarTech Breakthrough Award for Best Mobile Marketing Innovation

Big Happy has been recognized for its innovative contributions to mobile advertising by winning the 'Best Mobile Marketing Innovation' award.
fromThedrum
8 months ago
Marketing

The Marketing Practice appoints Christie Johansen-Pinney as client director

B2B agency specializing in data, technology, and creativity for integrated marketing strategies.
fromwww.housingwire.com
8 months ago
Marketing

Realtor.com CMO talks brand awareness and buyer agency advocacy efforts

Mickey Neuberger's transition from a software developer to CMO at Realtor.com showcases the impact of data-driven marketing and past experiences in shaping a successful career.
fromClickUp
9 months ago
Artificial intelligence

10 Best AI Automation Tools in 2024 (Free & Paid)

AI in business is prevalent, with benefits like cost savings, improved customer experiences, and rapid service scaling.
AI automation tools enhance marketing efforts by making tasks faster, smarter, and tailored to individual preferences.
fromAdweek
11 months ago
Marketing

Epsilon's Jeff Smith Discusses Marketers' Top Tech Challenges

Jeff Smith named Epsilon's new CMO after extensive marketing and data roles at various companies.
Publicis Groupe acquires Epsilon, leveraging its PeopleCloud platform for audience management and media planning.
Smith joins Epsilon after noting its potential to address common challenges faced by chief marketers.
fromMarTech
10 months ago
Data science

How to master identity resolution in a warehouse-native world | MarTech

Unified customer view is vital for personalization and customer value optimization.
fromForbes
10 months ago
Data science

Council Post: Advice For CMOs: Using Data To Support Marketing Success

CMOs are now merging data and creativity for successful marketing strategies.
Data-driven marketing involves gathering customer information to personalize experiences.
fromMarTech
10 months ago
Marketing

How to bridge the gap between creative marketers and marketing analysts | MarTech

Data-driven marketing requires collaboration between data and creative teams
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