#data-driven-marketing
#data-driven-marketing

Reshift acquires stake in Amsterdam's ONBRDNG

Reshift collaborates with ONBRDNG to launch Oncore.ai, offering real-time insights for marketers using first-party data.

fromDigiday

Why guaranteed access matters when it comes to securing premium DOOH inventory

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.

Marketing tech

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.

Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.

Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.

more#retail-media

Social media marketing

fromHubspot

in 4 months

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.

The ROI Trap: Why Marketers Struggle To Measure True Performance

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.

Marketing tech

B2B Marketing Analytics And Benchmarks In 2025

Marketing analytics involves understanding the story behind the numbers to optimize B2B campaigns and effectively influence decision makers.

Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Mitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.

fromDigiday

WPP ups the data-driven arms race with the purchase of InfoSum

From the day Lesser took the reins at GroupM last July, it's been speculated that WPP might purchase InfoSum - and now it has.

Marketing tech

Growth hacking

How Generative AI Is Transforming The Software Growth Landscape

Generative AI is revolutionizing growth strategies for software companies by enabling hyper-personalization and increased content production.

fromAdweek

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.

Data-driven strategies elevate marketing's influence.

Unified structure accelerates growth and execution.

fromWhat's Trending

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.

Collaboration is key to achieving successful marketing campaigns.

Data-driven strategies optimize decision-making and outcomes in marketing.

fromClickUp

6 months ago

Marketing

40 Marketing KPI Examples to Track Performance in 2025

fromMarTech

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.

Collaboration is key to achieving successful marketing campaigns.

Data-driven strategies optimize decision-making and outcomes in marketing.

fromClickUp

6 months ago

Marketing

40 Marketing KPI Examples to Track Performance in 2025

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.

Personalization through data analysis boosts customer satisfaction and engagement.

Mobile UX

5 months ago

Why mobile is the key to winning in 2025 - and how brands can stop losing customers

Mobile should be central to customer engagement strategies to foster loyalty and retention.