#marketing-technology

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Marketing tech
fromGeekWire
21 hours ago

Marketers are 'freaking out' about AI search. This Seattle startup just raised $2M to help.

Gumshoe provides insights for marketers into how AI search tools recommend products, impacting e-commerce significantly.
fromThe Drum
2 days ago
Marketing tech

The marketer's no-nonsense A to Z guide to all things martech

Martech is filled with jargon and acronyms, making clarity important for marketers.
#advertising
Marketing tech
fromRetail Dive
1 month ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
fromDigital Trends
1 week ago
Marketing tech

I'm definitely not ready for LG's 'emotionally aware' TV ads

LG and Zenapse are introducing emotionally aware ads using an AI model that interprets viewer emotions.
The integration of user data with emotional tracking raises privacy concerns.
fromMarTech
1 week ago
Marketing tech

AI-powered martech news and releases: April 17 | MarTech

LG smart TVs may soon monitor viewer reactions using AI, leading to personalized advertising based on inferred emotions.
fromAdweek
1 week ago
Marketing tech

Samsung Ads' Optimal Reach Portfolio Now Available for Advertisers

Samsung Ads' Optimal Reach portfolio optimizes advertising by integrating linear and streaming audiences while minimizing waste.
Marketing tech
fromRetail Dive
1 month ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
Marketing tech
fromDigital Trends
1 week ago

I'm definitely not ready for LG's 'emotionally aware' TV ads

LG and Zenapse are introducing emotionally aware ads using an AI model that interprets viewer emotions.
The integration of user data with emotional tracking raises privacy concerns.
Marketing tech
fromMarTech
1 week ago

AI-powered martech news and releases: April 17 | MarTech

LG smart TVs may soon monitor viewer reactions using AI, leading to personalized advertising based on inferred emotions.
fromAdweek
1 week ago
Marketing tech

Samsung Ads' Optimal Reach Portfolio Now Available for Advertisers

Samsung Ads' Optimal Reach portfolio optimizes advertising by integrating linear and streaming audiences while minimizing waste.
more#advertising
Marketing tech
fromTechCrunch
2 weeks ago

Capsule captures $12M to build the next version of its AI video editor for brands | TechCrunch

Capsule upgrades its AI video editing assistant for teams, introducing suggestions and real-time collaboration after a $12 million funding round.
#acquisition
Marketing
fromVentureBeat
3 months ago

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.
fromMarTech
2 weeks ago
Marketing tech

Validity acquires email optimizer Litmus | MarTech

Validity's acquisition of Litmus aims to create a unified platform for email campaign management.
Marketing
fromVentureBeat
3 months ago

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.
fromMarTech
2 weeks ago
Marketing tech

Validity acquires email optimizer Litmus | MarTech

Validity's acquisition of Litmus aims to create a unified platform for email campaign management.
more#acquisition
#artificial-intelligence
Marketing tech
fromAxios
1 month ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Artificial intelligence
fromAdweek
1 month ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Marketing tech
fromMarTech
2 weeks ago

HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech

AI is maturing rapidly and becoming a fundamental expectation in marketing.
Marketing teams are overwhelmed with the emergence of numerous AI tools.
fromMarTech
4 months ago
Artificial intelligence

AI is poised to disrupt the world of martech vendors and users | MarTech

AI will significantly reshape marketing and martech by 2025, leading to myriad new use cases and changes in the martech landscape.
The emergence of AI agents in developing martech solutions will contribute to a shift toward custom software.
fromDigiday
3 months ago
Artificial intelligence

WTF are AI agents?

AI agents are transforming marketing by automating tasks and improving customer engagement.
Marketers need to assess capabilities and risks associated with AI agents.
AI agents outperform chatbots by autonomously completing user-directed tasks.
Differentiating between AI agents, copilots, and LLMs is vital for effective implementation.
fromAxios
3 months ago
Marketing

Exclusive: Creative Ops platform Air raises $35M Series B

Air automates creative workflows for brands and marketers, highlighting a growing need for streamlined creative asset management.
The surge in social media advertising has intensified the demand for varied ad units, complicating content management.
Marketing tech
fromAxios
1 month ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Artificial intelligence
fromAdweek
1 month ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
Marketing tech
fromMarTech
2 weeks ago

HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech

AI is maturing rapidly and becoming a fundamental expectation in marketing.
Marketing teams are overwhelmed with the emergence of numerous AI tools.
fromMarTech
4 months ago
Artificial intelligence

AI is poised to disrupt the world of martech vendors and users | MarTech

AI will significantly reshape marketing and martech by 2025, leading to myriad new use cases and changes in the martech landscape.
The emergence of AI agents in developing martech solutions will contribute to a shift toward custom software.
fromDigiday
3 months ago
Artificial intelligence

WTF are AI agents?

AI agents are transforming marketing by automating tasks and improving customer engagement.
Marketers need to assess capabilities and risks associated with AI agents.
AI agents outperform chatbots by autonomously completing user-directed tasks.
Differentiating between AI agents, copilots, and LLMs is vital for effective implementation.
fromAxios
3 months ago
Marketing

Exclusive: Creative Ops platform Air raises $35M Series B

Air automates creative workflows for brands and marketers, highlighting a growing need for streamlined creative asset management.
The surge in social media advertising has intensified the demand for varied ad units, complicating content management.
more#artificial-intelligence
#wpp
fromMarTech
3 weeks ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Customer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.
fromMarTech
3 weeks ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Customer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.
more#wpp
#personalization
Marketing tech
fromMarTech
1 month ago

How identity resolution fixes five major marketing problems | MarTech

Identity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
Marketing tech
fromForbes
3 weeks ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
fromWWD
2 months ago
Marketing

DXL Enhances Marketing Capabilities by Consolidating Technology With Bluecore

DXL partners with Bluecore for enhanced marketing personalization.
The new strategy integrates online and offline retail experiences.
Bluecore's platform simplifies DXL's marketing technology stack.
fromPodcaster News
5 months ago
Marketing

AI Audio Studio Wondercraft Launches Automated Ad Personalization In Partnership With Frequency - Podcaster News

Wondercraft introduces Variations for personalized audio ads, streamlining production and campaign management for brands and publishers.
fromMarTech
6 months ago
Marketing tech

12 ways to use a customer data platform | MarTech

CDPs enhance personalization efforts and provide comprehensive data management for targeted marketing strategies.
Marketing tech
fromMarTech
1 month ago

How identity resolution fixes five major marketing problems | MarTech

Identity resolution tools enable businesses to create complete customer profiles and enhance personalized marketing efforts.
Marketing tech
fromForbes
3 weeks ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
fromWWD
2 months ago
Marketing

DXL Enhances Marketing Capabilities by Consolidating Technology With Bluecore

DXL partners with Bluecore for enhanced marketing personalization.
The new strategy integrates online and offline retail experiences.
Bluecore's platform simplifies DXL's marketing technology stack.
fromPodcaster News
5 months ago
Marketing

AI Audio Studio Wondercraft Launches Automated Ad Personalization In Partnership With Frequency - Podcaster News

Wondercraft introduces Variations for personalized audio ads, streamlining production and campaign management for brands and publishers.
fromMarTech
6 months ago
Marketing tech

12 ways to use a customer data platform | MarTech

CDPs enhance personalization efforts and provide comprehensive data management for targeted marketing strategies.
more#personalization
#generative-ai
Marketing tech
fromSilicon Canals
1 month ago

Ad powerhouse WPP invests in Stability AI: Here's why it matters - Silicon Canals

WPP partners with Stability AI to leverage generative AI in advertising.
The collaboration aims to enhance content creation through advanced AI models.
fromThe Drum
4 weeks ago
Artificial intelligence

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
fromDigiday
1 month ago
Marketing tech

Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishers

The term 'agentic' refers to AI systems capable of collaborative, independent action, moving beyond basic AI agents and chatbots.
fromMarTech
2 months ago
Marketing

The top 50 genAI use cases in marketing | MarTech

Generative AI applications are reshaping marketing, with a focus on content creation and data utilization for real value.
fromMarTech
4 months ago
Marketing

Improving video to boost sales: Best of the MarTechBot | MarTech

Planning content and investing in good equipment are essential for better video creation.
Marketing tech
fromSilicon Canals
1 month ago

Ad powerhouse WPP invests in Stability AI: Here's why it matters - Silicon Canals

WPP partners with Stability AI to leverage generative AI in advertising.
The collaboration aims to enhance content creation through advanced AI models.
Artificial intelligence
fromThe Drum
4 weeks ago

Extra fingers, broken workflows and 'too good' work: ad execs' AI teething problems

AI has revolutionized the advertising industry but has faced significant challenges and growing pains in its adoption.
fromDigiday
1 month ago
Marketing tech

Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishers

The term 'agentic' refers to AI systems capable of collaborative, independent action, moving beyond basic AI agents and chatbots.
fromMarTech
2 months ago
Marketing

The top 50 genAI use cases in marketing | MarTech

Generative AI applications are reshaping marketing, with a focus on content creation and data utilization for real value.
fromMarTech
4 months ago
Marketing

Improving video to boost sales: Best of the MarTechBot | MarTech

Planning content and investing in good equipment are essential for better video creation.
more#generative-ai
#ai-adoption
fromMarketing Dive
1 month ago
Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Only 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
fromMarTech
6 months ago
Marketing

One-third of SMBs are looking to new martech to target customers | MarTech

SMBs are increasingly adopting marketing technology and AI tools to enhance customer engagement.
Concerns over customer relationships are rising among SMBs.
Social media storefronts are becoming popular for SMBs to reach customers directly.
fromMarketing Dive
1 month ago
Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Only 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
fromMarTech
6 months ago
Marketing

One-third of SMBs are looking to new martech to target customers | MarTech

SMBs are increasingly adopting marketing technology and AI tools to enhance customer engagement.
Concerns over customer relationships are rising among SMBs.
Social media storefronts are becoming popular for SMBs to reach customers directly.
more#ai-adoption
#ai-agents
Marketing tech
fromMarTech
1 month ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
2 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Marketing tech
fromZDNET
1 month ago

Adobe's latest projects are packed with AI agents - here's a sneak peek

Adobe Summit reveals innovative features, with many Sneaks utilizing AI to enhance marketing and creative workflows.
fromTechzine Global
6 months ago
Artificial intelligence

HubSpot: 'Observe AI Agents not as work tools, but as your colleagues'

HubSpot introduces AI Agents as colleagues, not just tools, enhancing marketing efficiency by managing specific tasks.
The focus on specialized AI Agents aims to alleviate tool overload experienced by marketers.
fromHubspot
6 months ago
Artificial intelligence

Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

AI agents are advanced software systems that accomplish multi-step goals, enhancing marketing efficiency beyond traditional tools.
fromMarTech
1 month ago
Marketing tech

Agent Orchestrator launches Adobe into the agentic age | MarTech

Adobe's AEP Agent Orchestrator allows marketers to leverage AI agents for enhanced personalization and operational efficiency.
Marketing tech
fromMarTech
1 month ago

AI agents will infiltrate your martech stack | MarTech

AI agents are transforming marketing technology management, heralding a golden age for marketing operations professionals.
Marketing tech
fromMarTech
2 months ago

AI agents offer a glimpse into a potentially simplified future | MarTech

AI-driven agents have the potential to simplify the complex martech landscape, reducing the need for multiple overlapping tools.
Marketing tech
fromZDNET
1 month ago

Adobe's latest projects are packed with AI agents - here's a sneak peek

Adobe Summit reveals innovative features, with many Sneaks utilizing AI to enhance marketing and creative workflows.
Artificial intelligence
fromTechzine Global
6 months ago

HubSpot: 'Observe AI Agents not as work tools, but as your colleagues'

HubSpot introduces AI Agents as colleagues, not just tools, enhancing marketing efficiency by managing specific tasks.
The focus on specialized AI Agents aims to alleviate tool overload experienced by marketers.
fromMarTech
1 month ago
Marketing tech

Agent Orchestrator launches Adobe into the agentic age | MarTech

Adobe's AEP Agent Orchestrator allows marketers to leverage AI agents for enhanced personalization and operational efficiency.
more#ai-agents
#customer-experience
fromZDNET
1 month ago
Artificial intelligence

Adobe reveals 10 purpose-built AI agents - here's what they can do for your business

Adobe's AI agents enhance personalized customer experiences through the new Agent Orchestrator in its Adobe Experience Platform.
fromZDNET
1 month ago
Artificial intelligence

Adobe reveals 10 purpose-built AI agents - here's what they can do for your business

Adobe's AI agents enhance personalized customer experiences through the new Agent Orchestrator in its Adobe Experience Platform.
more#customer-experience
Marketing tech
fromMarTech
1 month ago

How more tools and tactics hurt marketing performance | MarTech

More tools do not always lead to better marketing results; efficiency can be hampered by complexity.
The challenge is choosing mission-critical solutions from an overwhelming number of marketing tools.
Marketing tech
fromMarTech
1 month ago

6 challenges businesses face when deploying CDPs | MarTech

High utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
Marketing tech
fromExchangewire
1 month ago

DoubleVerify Expands Regional & Global Operations with Three Appointments

DoubleVerify enhances its EMEA presence with key personnel appointments to strengthen client relations and expand its services amid ongoing company growth.
fromExchangewire
1 month ago
Marketing tech

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Intent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Artificial intelligence
fromMarTech
1 month ago

Smarter AI means bigger risks - Why guardrails matter more than ever | MarTech

AI agents significantly enhance business efficiency but necessitate strong governance for ethical and responsible use.
Marketing tech
fromThe Drum
1 month ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
#digital-advertising
Marketing tech
fromThe Drum
2 months ago

What are the four advertising roles set to be transformed by agentic AI?

Agentic AI will revolutionize digital advertising by acting as a proactive digital co-worker in strategy and execution, enhancing efficiency and creativity.
fromDigiday
3 months ago
Marketing

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.
Marketing tech
fromThe Drum
2 months ago

What are the four advertising roles set to be transformed by agentic AI?

Agentic AI will revolutionize digital advertising by acting as a proactive digital co-worker in strategy and execution, enhancing efficiency and creativity.
fromDigiday
3 months ago
Marketing

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.
more#digital-advertising
Marketing tech
fromMarTech
2 months ago

5 underrated tools to boost your B2B PPC performance | MarTech

In 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
fromMarTech
2 months ago
Marketing

The truth about martech in 2025 and how to make it work for you | MarTech

Marketing stacks often fail to deliver promised results, hindering CMOs' ability to demonstrate ROI.
A data-driven approach focusing on revenue impact and measurable results is essential for success in marketing.
fromTechRadar
2 months ago
Marketing

Unlocking business transformation: the power of marketing data and technology

Digital transformation is essential for businesses amidst rising expectations and economic challenges.
Effective utilization of marketing technology plays a critical role in successful business transformation.
#influencer-marketing
fromDigiday
4 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
fromAdweek
3 months ago
Marketing

Dash Social Spent Seven Figures Building Its Own Platform for Creator Marketing

Dash Social is launching a Creator Management platform to streamline brand and creator collaborations in influencer marketing.
fromDigiday
4 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
fromAdweek
3 months ago
Marketing

Dash Social Spent Seven Figures Building Its Own Platform for Creator Marketing

Dash Social is launching a Creator Management platform to streamline brand and creator collaborations in influencer marketing.
more#influencer-marketing
#funding
fromSilicon Canals
5 months ago
European startups

Finland's Serviceform gets 2.45M funding - Silicon Canals

Serviceform has reached break-even and secured €2.45M funding to expand in the marketing technology sector.
The company aims to lead in real estate and automotive marketing while exploring new growth opportunities.
fromMarTech
3 months ago
Marketing

6 ways marketers can use Clay to enrich data and build campaigns | MarTech

Clay raised $40 million in Series B funding, reaching a $1.25 billion valuation, emphasizing the growing importance of data analytics.
fromSilicon Canals
5 months ago
European startups

Finland's Serviceform gets 2.45M funding - Silicon Canals

Serviceform has reached break-even and secured €2.45M funding to expand in the marketing technology sector.
The company aims to lead in real estate and automotive marketing while exploring new growth opportunities.
fromMarTech
3 months ago
Marketing

6 ways marketers can use Clay to enrich data and build campaigns | MarTech

Clay raised $40 million in Series B funding, reaching a $1.25 billion valuation, emphasizing the growing importance of data analytics.
more#funding
fromEMARKETER
3 months ago
Marketing

Martech, digital content, and ad tech deals hit 5-year high in 2024

In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.
The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.
fromMarTech
3 months ago
Marketing

Martech stack complexity fragments audience data | MarTech

Marketers face increasing challenges in audience identification due to complex tech stacks despite the potential benefits of identity resolution tools.
fromSearch Engine Roundtable
3 months ago
Miscellaneous

Google Ads API Does Not Currently Support Placement Exclusions For Performance Max Campaigns

The Google Ads API lacks support for placement exclusions in Performance Max campaigns, even at the account level.
#ai-tools
fromCreative Bloq
4 months ago
Artificial intelligence

Create AI video content quickly with Wondershare Virbo

Wondershare Virbo simplifies video creation through AI, catering to both novices and experienced users, allowing budget-friendly and efficient content production.
fromCreative Bloq
4 months ago
Artificial intelligence

Create AI video content quickly with Wondershare Virbo

Wondershare Virbo simplifies video creation through AI, catering to both novices and experienced users, allowing budget-friendly and efficient content production.
more#ai-tools
fromClickUp
6 months ago
Artificial intelligence

10 Best AI Art Generators & Tools for Designers in 2024 | ClickUp

AI art generators make creating art easy and accessible, allowing various styles to be generated quickly.
fromMarTech
4 months ago
Artificial intelligence

AI-powered martech news and releases: December 5 | MarTech

Trust in AI adtech has increased significantly among advertisers.
Concerns over copyright and brand suitability impact acceptance of AI-generated content.
A notable portion of creative assets for AI are sourced externally by advertisers.
fromwww.housingwire.com
5 months ago
Marketing

Beyond automation: How marketing tech can empower loan officers in 2025

Marketing technology should facilitate loan officers' engagement and understanding rather than eliminate the need for their active involvement.
#ai-in-marketing
Artificial intelligence
fromMarTech
5 months ago

Marketers link AI to revenue growth and plan to increase 2025 investments | MarTech

Marketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.
fromMarTech
5 months ago
Artificial intelligence

How autonomous AI pipelines will transform marketing campaigns | MarTech

AI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.
Artificial intelligence
fromMarTech
5 months ago

Marketers link AI to revenue growth and plan to increase 2025 investments | MarTech

Marketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.
fromMarTech
5 months ago
Artificial intelligence

How autonomous AI pipelines will transform marketing campaigns | MarTech

AI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.
more#ai-in-marketing
fromMarTech
5 months ago
Marketing

Is it time to clean out your martech stack? | MarTech

Annual assessment of martech stack is essential for organizational success and efficiency.
fromCreative Bloq
6 months ago
Marketing

"Every few weeks there's something new" - PhotoShelter's CEO on keeping up in a demanding tech world

PhotoShelter is evolving its digital asset management offerings to adapt to changing demands in marketing and content distribution for brands.
fromMarTech
6 months ago
Deliverability

SMS deliverability: What you need to know | MarTech

SMS campaigns can lead to success, provided that marketers understand and comply with regulatory deliverability requirements.
fromMarTech
6 months ago
Marketing

The service model evolving around CDPs | MarTech

Beware of the disparity between expectations and reality when implementing Customer Data Platforms (CDPs).
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