#b2b-marketing

#b2b-marketing

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.

Branding isn't a marketing tactic. It's the strategy behind business success when shaped by a strong story infused with the voice of the customer.

Marketers are recognizing the immediate impact of AI on their search strategies and taking steps to adapt before it fundamentally changes customer engagement.

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.

Small accounts, known as microinfluencers, can provide intimate engagement and tailored services for B2B brands, allowing for effective campaigns at a lower cost.

Creating a customer-centric buyer's journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

Outsourced backlink building allows businesses to improve their online presence efficiently by trusting agencies to secure quality links, essential for achieving higher rankings in search engines.

Creating a strong community around your brand ensures customer loyalty and engagement, an essential aspect for both B2B and B2C businesses.

B2B marketers must be the 'black sheep', adopting a bold, curious approach to challenge the emotional disconnect in their advertising strategies to stimulate brand engagement.

Millennial and Gen Z buyers demand seamless, online purchasing and personalized information, reshaping B2B marketing while highlighting the need for effective social media strategies.

"YouTube has over 2 billion monthly active users globally and is the second-largest search engine. Ignoring it means missing an effective platform for your audience."

We need to lean far out over the carousel horse and grab the ring.

Defining your ICP without real conversations is tricky because you end up with assumptions (instead of insights). The gold comes from speaking directly with people who match your target profile.

"ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report."

B2B tech stacks are becoming increasingly complex, with too many point solutions - some rarely used - and mounting SaaS subscription fees.

Share of search provides insights into how your brand is perceived in the market, reflecting a strong link between search volume and market share.