#b2b-marketing

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#lead-generation
Marketing tech
fromForbes
1 month ago

The B2B Lead Generation Playbook: What's Working In 2025

Email remains crucial in B2B marketing despite declining leads from email-only campaigns.
Effective lead generation now requires a multichannel, data-driven approach to meet modern buyer demands.
Marketing tech
fromForbes
3 months ago

Council Post: The Power Of ABM: How B2B Marketers Can Drive More Revenue

Account-Based Marketing (ABM) has evolved from a tactic to the core strategy for successful B2B marketing and sales integration.
Marketing tech
fromForbes
1 month ago

The B2B Lead Generation Playbook: What's Working In 2025

Email remains crucial in B2B marketing despite declining leads from email-only campaigns.
Effective lead generation now requires a multichannel, data-driven approach to meet modern buyer demands.
Marketing tech
fromForbes
3 months ago

Council Post: The Power Of ABM: How B2B Marketers Can Drive More Revenue

Account-Based Marketing (ABM) has evolved from a tactic to the core strategy for successful B2B marketing and sales integration.
more#lead-generation
#brand-strategy
fromMarTech
5 days ago
Marketing tech

Bridging the gap between mental availability and momentum in B2B | MarTech

fromMarTech
5 days ago
Marketing tech

Bridging the gap between mental availability and momentum in B2B | MarTech

more#brand-strategy
#linkedin-strategies
Social media marketing
fromwww.forbes.com
6 days ago

The Combined Power Of LinkedIn And Email Marketing For Driving Sales

Social media significantly influences B2B purchasing decisions, especially LinkedIn.
Employee advocacy enhances brand authenticity and engagement.
Building trust through employee content sharing is vital for conversions.
Social media marketing
fromwww.forbes.com
6 days ago

The Combined Power Of LinkedIn And Email Marketing For Driving Sales

Social media significantly influences B2B purchasing decisions, especially LinkedIn.
Employee advocacy enhances brand authenticity and engagement.
Building trust through employee content sharing is vital for conversions.
more#linkedin-strategies
#influencer-marketing
Marketing tech
fromAcast
3 months ago

Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing | The Problem With B2B Marketing

The evolution of B2B influencer marketing focuses on building trust through authentic, expert voices.
fromLindsey Gamble
1 week ago
Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

fromAdweek
2 weeks ago
Marketing tech

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

fromPR Daily
1 week ago
Social media marketing

What to know before you start your B2B influencer campaign - PR Daily

Marketing tech
fromAcast
3 months ago

Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing | The Problem With B2B Marketing

The evolution of B2B influencer marketing focuses on building trust through authentic, expert voices.
fromLindsey Gamble
1 week ago
Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

fromAdweek
2 weeks ago
Marketing tech

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

fromPR Daily
1 week ago
Social media marketing

What to know before you start your B2B influencer campaign - PR Daily

more#influencer-marketing
#seo
Marketing tech
fromMarTech
2 weeks ago

How to build B2B authority in the AI search era | MarTech

B2B buyers have changed the way they search, necessitating a shift in marketing strategies.
Marketing tech
fromeLearning Industry
2 weeks ago

SEO Content Strategy To Promote AI Features In EdTech And HR Software

Creating a robust SEO content strategy helps you rank higher in search engines, meeting user search intent effectively.
Marketing tech
fromMarTech
2 weeks ago

How to build B2B authority in the AI search era | MarTech

B2B buyers have changed the way they search, necessitating a shift in marketing strategies.
Marketing tech
fromeLearning Industry
2 weeks ago

SEO Content Strategy To Promote AI Features In EdTech And HR Software

Creating a robust SEO content strategy helps you rank higher in search engines, meeting user search intent effectively.
more#seo
#linkedin
more#linkedin
#digital-transformation
Marketing tech
fromMarTech
3 months ago

How B2B and B2C brands adopt genAI - same tech, different strategies | MarTech

Generative AI adoption varies greatly between B2B and B2C due to their differing buyer dynamics.
Growth hacking
fromHackernoon
1 year ago

How Journey is Bridging Revenue Dead Zones in B2B Sales | HackerNoon

Industrial companies face declining sales leads due to ineffective traditional marketing methods, necessitating data-driven strategies for growth.
Marketing tech
fromMarTech
1 month ago

Digital transformation begins when tradition meets innovation | MarTech

Traditional industries must adapt their marketing strategies to connect with younger, digitally fluent buyers while honoring decades of legacy and expertise.
Marketing tech
fromMarTech
1 month ago

Could AI be what finally aligns marketing and sales teams? | MarTech

AI can bridge the gap between marketing and sales, reducing operational silos and enabling collaboration.
Marketing tech
fromThe Drum
1 week ago

Why every marketer now needs two plans - one for humans, one for machines

AI is reshaping B2B marketing strategies, incorporating both human and machine targets.
Trust has become a central theme in building effective marketing campaigns.
Marketing tech
fromMarTech
3 months ago

How B2B and B2C brands adopt genAI - same tech, different strategies | MarTech

Generative AI adoption varies greatly between B2B and B2C due to their differing buyer dynamics.
Growth hacking
fromHackernoon
1 year ago

How Journey is Bridging Revenue Dead Zones in B2B Sales | HackerNoon

Industrial companies face declining sales leads due to ineffective traditional marketing methods, necessitating data-driven strategies for growth.
Marketing tech
fromMarTech
1 month ago

Digital transformation begins when tradition meets innovation | MarTech

Traditional industries must adapt their marketing strategies to connect with younger, digitally fluent buyers while honoring decades of legacy and expertise.
Marketing tech
fromMarTech
1 month ago

Could AI be what finally aligns marketing and sales teams? | MarTech

AI can bridge the gap between marketing and sales, reducing operational silos and enabling collaboration.
Marketing tech
fromThe Drum
1 week ago

Why every marketer now needs two plans - one for humans, one for machines

AI is reshaping B2B marketing strategies, incorporating both human and machine targets.
Trust has become a central theme in building effective marketing campaigns.
more#digital-transformation
#artificial-intelligence
Artificial intelligence
fromForbes
3 months ago

AI's Impact On Creative Professions In The B2B Space

AI is reshaping B2B jobs in retail, causing evolution rather than outright displacement.
Creative professionals are integrating AI tools to enhance their efficiency and workflow.
Artificial intelligence
fromForbes
3 months ago

AI's Impact On Creative Professions In The B2B Space

AI is reshaping B2B jobs in retail, causing evolution rather than outright displacement.
Creative professionals are integrating AI tools to enhance their efficiency and workflow.
Artificial intelligence
fromThe Drum
1 week ago

Lab-grown marketing: inside the ANA's 72-hour B2B AI Ad-athon

AI-driven campaigns can be created expediently for B2B clients, demonstrating speed and innovation in marketing strategies.
more#artificial-intelligence
Marketing tech
fromThe Drum
1 week ago

Waymark's Alex Persky-Stern on the future of creative production

AI technology has greatly accelerated the advertising process, enabling the creation of a complete campaign in just 72 hours.
#digital-marketing
more#digital-marketing
fromForbes
1 week ago

How To Maximize Trade Show ROI-In Public Relations And Beyond

In 2025, trade shows are expected to remain relevant with attendance over a million in late 2024, showcasing their continued importance for B2B marketing.
Social media marketing
#career-development
fromForbes
2 weeks ago
Marketing tech

You're Between B2B Marketing Roles-Now Is The Perfect Time To Learn AI

fromThe Drum
1 week ago
Marketing tech

Asana CMO Shannon Duffy on hiring: 'I care little about where someone went to school'

fromForbes
2 weeks ago
Marketing tech

You're Between B2B Marketing Roles-Now Is The Perfect Time To Learn AI

fromThe Drum
1 week ago
Marketing tech

Asana CMO Shannon Duffy on hiring: 'I care little about where someone went to school'

more#career-development
#account-based-marketing
Marketing tech
fromMarTech
3 months ago

Why modern ABX is the future of enterprise GTM | MarTech

Traditional ABM is losing effectiveness; evolving to a dynamic account-based experience is essential for differentiation in B2B.
Conduct a thorough audit of your go-to-market strategy to improve account-based marketing efforts.
fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

fromMarTech
1 week ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

Marketing tech
fromMarTech
3 months ago

Why modern ABX is the future of enterprise GTM | MarTech

Traditional ABM is losing effectiveness; evolving to a dynamic account-based experience is essential for differentiation in B2B.
Conduct a thorough audit of your go-to-market strategy to improve account-based marketing efforts.
fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

fromMarTech
1 week ago
Marketing tech

Why is it so hard to shift marketing's focus from leads to accounts? | MarTech

more#account-based-marketing
#customer-engagement
fromHubspot
3 months ago
Marketing tech

The Most Effective B2B SaaS Marketing Tactics - Everything I Know as a Marketer

fromForbes
1 month ago
Online Community Development

12 Expert-Backed Tips For Building A Community Around A B2B Brand

fromHubspot
3 months ago
Marketing tech

The Most Effective B2B SaaS Marketing Tactics - Everything I Know as a Marketer

fromForbes
1 month ago
Online Community Development

12 Expert-Backed Tips For Building A Community Around A B2B Brand

more#customer-engagement
#email-marketing
Marketing tech
fromMarTech
3 months ago

Your email automation blueprint for smarter marketing funnels and customer journeys | MarTech

Effective email marketing automation relies on thoughtful planning and a clear understanding of marketing funnels and customer journeys.
fromBootstrap Creative
2 weeks ago
Artificial intelligence

Improve your AI prompts, study great B2B emails, and see HubSpot's new AI agents | 3 Things Newsletter - April, 2025

Marketing tech
fromMarTech
3 months ago

Your email automation blueprint for smarter marketing funnels and customer journeys | MarTech

Effective email marketing automation relies on thoughtful planning and a clear understanding of marketing funnels and customer journeys.
fromBootstrap Creative
2 weeks ago
Artificial intelligence

Improve your AI prompts, study great B2B emails, and see HubSpot's new AI agents | 3 Things Newsletter - April, 2025

more#email-marketing
fromHackernoon
2 months ago

Digital Advertising in 2025 is a Pyramid Scheme | HackerNoon

Digital advertising in 2025 resembles a pyramid scheme, driven by a flawed model prioritizing impressions over meaningful engagement, thus penalizing users for opting out.
Marketing tech
#marketing-strategies
Marketing tech
fromForbes
3 months ago

The Future Of B2B Tech Marketing: Moving From Awareness To Influence

B2B tech marketing is shifting to influence-driven strategies emphasizing long-term engagement over short-term conversions.
Social media marketing
fromForbes
3 months ago

10 Proven Strategies To Stand Out At Trade Shows And Drive B2B Business

Effective participation in trade shows is crucial for B2B businesses' success, requiring strategic planning and execution.
Marketing tech
fromForbes
3 months ago

The Future Of B2B Tech Marketing: Moving From Awareness To Influence

B2B tech marketing is shifting to influence-driven strategies emphasizing long-term engagement over short-term conversions.
Social media marketing
fromForbes
3 months ago

10 Proven Strategies To Stand Out At Trade Shows And Drive B2B Business

Effective participation in trade shows is crucial for B2B businesses' success, requiring strategic planning and execution.
more#marketing-strategies
#content-strategy
fromMarTech
3 weeks ago
Marketing tech

What would a truly customer-centric B2B buyers journey look like? | MarTech

fromMarTech
3 weeks ago
Marketing tech

What would a truly customer-centric B2B buyers journey look like? | MarTech

more#content-strategy
#consumer-behavior
more#consumer-behavior
fromThe Drum
3 weeks ago

For Gen Z creatives graduating into chaos, B2B is an under-rated first move

If you're a Gen Z creative trying to break into advertising right now, it probably feels like the timing couldn't be worse.
Media industry
#marketing-trends
fromMarTech
3 months ago
Marketing

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

fromMarTech
3 months ago
Marketing

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

more#marketing-trends
Digital life
fromDigiday
1 month ago

Why business-to-person marketing requires a new identity approach

Control over customer identity is essential for effective marketing strategies in the face of fragmentation and privacy regulations.
Composable identity solutions offer modular and interoperable approaches, enabling B2B marketers to effectively manage and utilize identity.
#marketing-strategy
Marketing tech
fromHubspot
1 month ago

B2B Marketing Analytics That Every Team Needs to Track - My Take as a Marketer

B2B marketing analytics translates data into actionable insights for refining marketing strategies.
Marketing tech
fromClickUp
3 months ago

10 Free Content Marketing Strategy Templates | ClickUp

A content marketing strategy template streamlines the content marketing process, making it easier to manage campaigns and collaborate effectively.
Marketing tech
fromHubspot
1 month ago

B2B Marketing Analytics That Every Team Needs to Track - My Take as a Marketer

B2B marketing analytics translates data into actionable insights for refining marketing strategies.
Marketing tech
fromClickUp
3 months ago

10 Free Content Marketing Strategy Templates | ClickUp

A content marketing strategy template streamlines the content marketing process, making it easier to manage campaigns and collaborate effectively.
more#marketing-strategy
#business-strategy
more#business-strategy
Growth hacking
fromMedium
1 month ago

What Slack's invite flow teaches us about virality

Slack's success is attributed to optimized user experiences and referral loops in its product-led growth strategy.
fromMarTech
1 month ago

B2B marketers want results, not more technology | MarTech

69% of marketers prefer 'done-for-you' services over adding new tools, highlighting a desire for results-driven solutions rather than increased martech complexity.
Marketing tech
#content-creation
Artificial intelligence
fromForbes
2 months ago

How To Show Your Human Face In GenAI-Dominated B2B Marketing

Generative AI is transforming B2B marketing but the human touch remains essential for emotional connection and brand differentiation.
Artificial intelligence
fromForbes
2 months ago

How To Show Your Human Face In GenAI-Dominated B2B Marketing

Generative AI is transforming B2B marketing but the human touch remains essential for emotional connection and brand differentiation.
more#content-creation
#video-marketing
fromHubspot
3 months ago
Marketing tech

'They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing

Marketing tech
fromForbes
2 months ago

What's Next For Video, B2B Influencers And AI In 2025

B2B brands must rethink their marketing strategies for 2025 to adapt to AI and influencer trends.
Marketing tech
fromHubspot
3 months ago

'They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing

B2B marketing can benefit from storytelling and creativity, likened to rock 'n' roll performance.
Chandler Quintin emphasizes the importance of engaging narratives to help brands stand out.
more#video-marketing
fromMarTech
2 months ago

Why ROI is undermining B2B marketing effectiveness | MarTech

"ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report."
Marketing tech
Marketing tech
fromSilicon Canals
2 months ago

CMOs can't afford to shape their 2025 marketing strategies without marketing intelligence

The future of marketing relies heavily on marketing intelligence to make informed strategic decisions.
CMOs risk significant budget misallocation due to a lack of competitive insights.
Marketing tech
fromMarTech
2 months ago

13 must-try B2B marketing optimization tools | MarTech

B2B tech stacks are overly complex and largely ineffective, with only 17% of companies feeling their needs are met.
Social media marketing
fromForbes
2 months ago

How To Activate Your Employees On LinkedIn-And Why It Matters

Employee advocacy on LinkedIn is a powerful, cost-effective strategy for B2B companies to enhance brand messaging and drive business growth.
Podcast
fromTWiT.tv
2 months ago

2025 TWiT.tv Audience Metrics | TWiT.TV

TWiT.tv's audience metrics demonstrate exceptional advertising potential, especially in tech and B2B markets.
fromMarTech
2 months ago

'Share of search' is the marketing metric you need to be tracking | MarTech

Share of search provides insights into how your brand is perceived in the market, reflecting a strong link between search volume and market share.
Social media marketing
#buyer-behavior
more#buyer-behavior
Growth hacking
fromForbes
3 months ago

Founder-Led Growth: Building Category Leadership And Lasting Trust

Trust is vital for B2B tech startups to establish credibility and demand, and founder-led growth can effectively foster that trust.
Marketing tech
fromMarTech
3 months ago

Why buying-group marketing beats ABM every time | MarTech

B2B marketing should focus on engaging the entire buying committee instead of individual leads.
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