Trade shows and print ads brought in a trickle of interest, but most of those leads were unqualified. Follow-ups were slow, spreadsheets were messy, and opportunities were slipping away. But what if, within 90 days, that brand was able to sign franchise agreements in three new states without a single in-person meeting? By combining targeted social media lead generation with an automated CRM system, that outcome could be possible. Why? Scattered efforts would turn into a predictable, scalable growth engine.
Trade shows are one of the best ways to spark qualified conversations in complex, high-consideration industrial sales, emphasizing lead nurturing post-event.
Many brands focus excessively on top-of-funnel strategies like SEO and social reach, potentially neglecting the value of mid and bottom-of-funnel engagements that drive conversions.