#marketing-strategies
#marketing-strategies

Media industry

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.

Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.

Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.

fromVariety

44 minutes ago

Media industry

'The Battle for Attention Is Extraordinary': Top Marketers Talk Reaching Gen Z and Building Enduring Franchises

Marketers are hindering their success by targeting too narrowly, which risks alienating potential consumers.

more#target-audience

#consumer-behavior

From E-Commerce To Social Commerce: The Influencer Effect

Social commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.

Integrated systems combining creators and data are key in social commerce strategies.

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

Spot the trend - how to see what's next, before the rest

Early trendspotting helps brands anticipate consumer needs, creating lasting audience connections and competitive advantages.

Effective trendspotting requires a strategic approach based on data, culture, and processes to ensure agility.

fromEssentiallySports

The Eagle Eye: Decoding American Eagle Outfitters' Consumer Strategy

Marketers must adopt distinct strategies to engage Gen X and Gen Z due to their differing preferences.

fromClickUp

Marketing tech

13 Customer Testimonial Examples That Build Trust | ClickUp

Customer testimonials significantly influence purchase decisions by providing authentic validation.

Testimonials are more impactful than advertisements, acting as peer recommendations.

fromSfgate

Beer

Effective Marketing Strategies for Breweries, Tasting Rooms & Taprooms

Craft breweries need innovative marketing strategies to attract and retain customers amid shifting consumer habits.

The craft beer market is projected to significantly grow, despite competitive pressures.

From E-Commerce To Social Commerce: The Influencer Effect

Social commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.

Integrated systems combining creators and data are key in social commerce strategies.

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

Spot the trend - how to see what's next, before the rest

Early trendspotting helps brands anticipate consumer needs, creating lasting audience connections and competitive advantages.

Effective trendspotting requires a strategic approach based on data, culture, and processes to ensure agility.

fromEssentiallySports

The Eagle Eye: Decoding American Eagle Outfitters' Consumer Strategy

Marketers must adopt distinct strategies to engage Gen X and Gen Z due to their differing preferences.

fromClickUp

Marketing tech

13 Customer Testimonial Examples That Build Trust | ClickUp

Customer testimonials significantly influence purchase decisions by providing authentic validation.

Testimonials are more impactful than advertisements, acting as peer recommendations.

fromSfgate

Beer

Effective Marketing Strategies for Breweries, Tasting Rooms & Taprooms

Craft breweries need innovative marketing strategies to attract and retain customers amid shifting consumer habits.

The craft beer market is projected to significantly grow, despite competitive pressures.

more#consumer-behavior

#influencer-marketing

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.

Amid ban uncertainty, TikTok's role in brands' social presences has decreased

Brands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.

Media industry

fromAdweek

1 hour ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.

more#influencer-marketing

Amid ban uncertainty, TikTok's role in brands' social presences has decreased

Brands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.

Media industry

fromAdweek

1 hour ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.

#seo

fromGeeky Gadgets

Artificial intelligence

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.

One prompt can revolutionize SEO, branding, and more.

AI tools provide innovative strategies from elite marketers.

Unlocking creativity through AI in marketing is essential.

Marketing tech

How One Overlooked Tool Could Boost Your Site's Google Ranking | Entrepreneur

Visual search is emerging as a crucial element in SEO, transforming how users engage with search engines.

Artificial intelligence

fromGeeky Gadgets

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.

One prompt can revolutionize SEO, branding, and more.

AI tools provide innovative strategies from elite marketers.

Unlocking creativity through AI in marketing is essential.

How One Overlooked Tool Could Boost Your Site's Google Ranking | Entrepreneur

Visual search is emerging as a crucial element in SEO, transforming how users engage with search engines.

more#seo

#customer-retention

fromPractical Ecommerce

3 hours ago

Why Your Loyalty Program Isn't Working

Loyalty programs must leverage psychological insights and behavioral science to foster deeper customer retention.

Effective segmentation in loyalty programs should focus on customer motivation rather than just purchase behavior.

fromSportskeeda

Online marketing

"You don't want to lose a customer that you already have" - When Shark Tank's Daymond John revealed essential marketing moves every business needs

Customer retention is crucial for long-term business success.

Email marketing keeps your brand top of mind for consumers.

Social media is essential for engaging with customers effectively.

fromLogRocket Blog

Mobile UX

Post-churn UX could be your silent growth lever: Here's how - LogRocket Blog

Winning back churned customers can lead to significant ROI.

A two-step process involves incentivizing return and ensuring re-engagement.

fromPractical Ecommerce

3 hours ago

Why Your Loyalty Program Isn't Working

Loyalty programs must leverage psychological insights and behavioral science to foster deeper customer retention.

Effective segmentation in loyalty programs should focus on customer motivation rather than just purchase behavior.

fromSportskeeda

Online marketing

"You don't want to lose a customer that you already have" - When Shark Tank's Daymond John revealed essential marketing moves every business needs

Customer retention is crucial for long-term business success.

Email marketing keeps your brand top of mind for consumers.

Social media is essential for engaging with customers effectively.

fromLogRocket Blog

Mobile UX

Post-churn UX could be your silent growth lever: Here's how - LogRocket Blog

Winning back churned customers can lead to significant ROI.

A two-step process involves incentivizing return and ensuring re-engagement.

more#customer-retention

#business-development

London startup

Entrepreneur+ Subscriber-Only Event | May 7: From Prompt to Profit: How To Build a Side Hustle Using ChatGPT | Entrepreneur

Leverage AI tools to transform simple ideas into successful businesses.

Gain insights on effective branding and marketing strategies using AI.

Learn practical ways to draft legal documents and financial projections with technology.

fromAbove the Law

22 hours ago

Mental health

Be That Lawyer: How To Drive Success In Uncertain Times - Above the Law

Lawyers can thrive in a challenging economic climate by offering diversified services, increasing client engagement, and maintaining marketing efforts.

more#business-development

London startup

Entrepreneur+ Subscriber-Only Event | May 7: From Prompt to Profit: How To Build a Side Hustle Using ChatGPT | Entrepreneur

Leverage AI tools to transform simple ideas into successful businesses.

Gain insights on effective branding and marketing strategies using AI.

Learn practical ways to draft legal documents and financial projections with technology.

fromAbove the Law

22 hours ago

Mental health

Be That Lawyer: How To Drive Success In Uncertain Times - Above the Law

Lawyers can thrive in a challenging economic climate by offering diversified services, increasing client engagement, and maintaining marketing efforts.

#tariffs

Marketing tech

'There's no such thing as recession-proofing': Small businesses grapple with shifting economy

SMBs face significant challenges due to tariffs, driving a shift towards more efficient marketing strategies and uncertainty in planning.

Marketing tech

Percy Pig's American dream under threat as M&S responds to Trump tariffs and HFSS rules

The introduction of new tariffs may hinder M&S's US expansion, impacting the success of Percy Pig sweets.

1 day ago

Marketing tech

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note 'pensive and anxious' consumers during earnings

Major marketers express concerns about consumer anxiety impacting their strategies amidst economic uncertainty.

Marketing tech

'There's no such thing as recession-proofing': Small businesses grapple with shifting economy

SMBs face significant challenges due to tariffs, driving a shift towards more efficient marketing strategies and uncertainty in planning.

Marketing tech

Percy Pig's American dream under threat as M&S responds to Trump tariffs and HFSS rules

The introduction of new tariffs may hinder M&S's US expansion, impacting the success of Percy Pig sweets.

1 day ago

Marketing tech

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note 'pensive and anxious' consumers during earnings

Major marketers express concerns about consumer anxiety impacting their strategies amidst economic uncertainty.

more#tariffs

#digital-transformation

Digital transformation begins when tradition meets innovation | MarTech

Traditional industries must adapt their marketing strategies to connect with younger, digitally fluent buyers while honoring decades of legacy and expertise.

Mobile UX

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the differences between UX and CRO is crucial for eCommerce success.

Digital transformation begins when tradition meets innovation | MarTech

Traditional industries must adapt their marketing strategies to connect with younger, digitally fluent buyers while honoring decades of legacy and expertise.

more#digital-transformation

Mobile UX

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the differences between UX and CRO is crucial for eCommerce success.

Posting For Millions: The New Marketing Playbook For Silicon Valley

Social media engagement presents untapped potential for businesses to build trust and community.

Companies can significantly benefit from open sharing of milestones and journeys on social media platforms.

2 months ago

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

User-generated content (UGC) is crucial for brands and is increasingly being leveraged as a key marketing strategy.

fromSkift Meetings

Social media marketing

5 Strategies for Marketing Events to a Younger Audience

Millennials and Gen Z will constitute 75% of the workforce within five years, necessitating a rethinking of event planning strategies.

Media industry

Every Team Should Know Its Earned Media Value - Here's Why

EMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.

fromDigital Camera World

Photography

10 ways to raise your photography profile without social media

Explore alternative methods to promote your photography beyond social media exhaustion.

fromHer Campus

Media industry

How to Land PR for Your College Club

Persistence is essential for securing PR opportunities with brands.

Growth hacking

Posting For Millions: The New Marketing Playbook For Silicon Valley

Social media engagement presents untapped potential for businesses to build trust and community.

Companies can significantly benefit from open sharing of milestones and journeys on social media platforms.

2 months ago

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

User-generated content (UGC) is crucial for brands and is increasingly being leveraged as a key marketing strategy.

fromSkift Meetings

Social media marketing

5 Strategies for Marketing Events to a Younger Audience

Millennials and Gen Z will constitute 75% of the workforce within five years, necessitating a rethinking of event planning strategies.

Media industry

Every Team Should Know Its Earned Media Value - Here's Why

EMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.

fromDigital Camera World

Photography

10 ways to raise your photography profile without social media

Explore alternative methods to promote your photography beyond social media exhaustion.

fromHer Campus

Media industry

How to Land PR for Your College Club

Persistence is essential for securing PR opportunities with brands.

Social media marketing

5 Ways To Stand Out On LinkedIn When Everyone Else Looks The Same

Focus on authenticity to stand out on LinkedIn.

Use unique headlines to showcase your real journey.

Visual elements like emojis can enhance visibility.

Sharing struggles and successes creates genuine connections.

fromHackernoon

8 months ago

Media industry

Want a Powerful Letter of Reference? Here's the Script You Need | HackerNoon

Building a strong body of third-party credibility requires boldness, persistence, and providing structure for testimonials.

Social media marketing

5 Ways To Stand Out On LinkedIn When Everyone Else Looks The Same

Focus on authenticity to stand out on LinkedIn.

Use unique headlines to showcase your real journey.

Visual elements like emojis can enhance visibility.

Sharing struggles and successes creates genuine connections.

fromHackernoon

8 months ago

Media industry

Want a Powerful Letter of Reference? Here's the Script You Need | HackerNoon

Building a strong body of third-party credibility requires boldness, persistence, and providing structure for testimonials.

more#networking

4 days ago

Social media marketing

Marketing Roadmap for Small Business Month 2025

Small Business Month in May is an opportunity to effectively market small businesses and educate communities about their significance.

5 Creative Ways To Monetize ChatGPT's New Image Feature

ChatGPT's image tool empowers freelancers and marketers to create cost-effective visual content quickly, opening new income opportunities.

fromZDNET

Growth hacking

You're sitting on a million-dollar business idea and don't even know

An inquisitive mindset is key to finding successful business ideas.

Validating business ideas is essential before committing resources.

Starting small allows for effective market testing and idea refinement.

fromAol

4 days ago

5 Creative Ways To Monetize ChatGPT's New Image Feature

ChatGPT's image tool empowers freelancers and marketers to create cost-effective visual content quickly, opening new income opportunities.

fromZDNET

Growth hacking

You're sitting on a million-dollar business idea and don't even know

An inquisitive mindset is key to finding successful business ideas.

Validating business ideas is essential before committing resources.

Starting small allows for effective market testing and idea refinement.

Marketing tech

A martech tale of multi-channel confusion | MarTech

Martech effectiveness relies on clear communication strategies and integration across platforms.

Failure to manage customer communications can lead to significant misunderstandings and missed appointments.

UX design

Replicating IKEA's Secret to Success for Product Designers

IKEA's design strategies can be used in digital experiences to enhance customer engagement and drive sales.

Marketing tech

A martech tale of multi-channel confusion | MarTech

Martech effectiveness relies on clear communication strategies and integration across platforms.

Failure to manage customer communications can lead to significant misunderstandings and missed appointments.

UX design

Replicating IKEA's Secret to Success for Product Designers

IKEA's design strategies can be used in digital experiences to enhance customer engagement and drive sales.

more#customer-experience

Zero Party Data: How to Make it Work for You

Zero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.

Marketing tech

Google's Chrome retreat puts momentum for cookie alternatives in doubt

Google's reversal on cookies prolongs the confusion in the digital advertising industry, hindering progress towards alternative identification methods.

fromExchangewire

Zero Party Data: How to Make it Work for You

Zero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.

Marketing tech

Google's Chrome retreat puts momentum for cookie alternatives in doubt

Google's reversal on cookies prolongs the confusion in the digital advertising industry, hindering progress towards alternative identification methods.

more#privacy

#business-growth

fromThe Hollywood Reporter

Spotify Unveils New Advertising Tools at First Advance Event

Spotify enhances its advertising business with new tools and generative AI, aiming to drive engagement and performance for advertisers.

Growth hacking

Feel Like Your Business Is Destined to Stay Small? Here's How to Unlock Explosive Growth. | Entrepreneur

Consistent and strategic marketing leads to substantial business growth without needing external investments.

fromPodcaster News

European startups

Earworm Secures 200,000 Pre-Seed Investment To Accelerate Ambitious Growth Plans - Podcaster News

Earworm aims to expand into the US market and leverage podcasting for business growth through new investments and strategic planning.

Marketing tech

More Than a Quarter of Your Email List May Be Bad - Here Are 5 Ways to Clean It | Entrepreneur

Prioritizing a healthy email list is crucial for effective email marketing.

fromThe Hollywood Reporter

Spotify Unveils New Advertising Tools at First Advance Event

Spotify enhances its advertising business with new tools and generative AI, aiming to drive engagement and performance for advertisers.

Growth hacking

Feel Like Your Business Is Destined to Stay Small? Here's How to Unlock Explosive Growth. | Entrepreneur

Consistent and strategic marketing leads to substantial business growth without needing external investments.

fromPodcaster News

European startups

Earworm Secures 200,000 Pre-Seed Investment To Accelerate Ambitious Growth Plans - Podcaster News

Earworm aims to expand into the US market and leverage podcasting for business growth through new investments and strategic planning.

Marketing tech

More Than a Quarter of Your Email List May Be Bad - Here Are 5 Ways to Clean It | Entrepreneur

Prioritizing a healthy email list is crucial for effective email marketing.

Online marketing

How to Generate More Leads for Your Real Estate Business | Entrepreneur

Effective lead generation in real estate requires targeted marketing that considers demographics and leverages tools like referrals and social media.

fromwww.housingwire.com

SF real estate

New brokerage forms aim to comply with NAR's CCP alternative

Compass's three-phase marketing strategy prioritizes brokerage control over consumer interests, impacting market competition.

Online marketing

How to Generate More Leads for Your Real Estate Business | Entrepreneur

Effective lead generation in real estate requires targeted marketing that considers demographics and leverages tools like referrals and social media.

fromwww.housingwire.com

SF real estate

New brokerage forms aim to comply with NAR's CCP alternative

Compass's three-phase marketing strategy prioritizes brokerage control over consumer interests, impacting market competition.

more#real-estate

fromRAIN News

Podcast

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Podcast ads must be relevant and engaging to be effective.

Brands should integrate audio into their overall marketing strategy.

#consumer-experience

Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

AI tools are transforming the approach to branding, enhancing both efficiency and emotional engagement.

Branding success hinges on the experience beyond logos, highlighting the need for strategy and consistent implementation.

Media industry

How To Elevate PR Campaigns: 20 Creative Storytelling Ideas

Public relations professionals need to craft narratives for brand stories to effectively resonate with consumers.

Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

AI tools are transforming the approach to branding, enhancing both efficiency and emotional engagement.

Branding success hinges on the experience beyond logos, highlighting the need for strategy and consistent implementation.

Media industry

How To Elevate PR Campaigns: 20 Creative Storytelling Ideas

Public relations professionals need to craft narratives for brand stories to effectively resonate with consumers.

more#consumer-experience

fromBored Panda

fromSearch Engine Roundtable

Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.

#personalization

Marketing tech

Google Ads Personalized Ad Boost Emails

Google is sending personalized emails to advertisers with a guide to boost ads performance.

fromSearch Engine Roundtable

Marketing tech

AI and email marketing: All hype or real game-changer? | MarTech

AI is significantly improving email marketing through enhanced personalization and automation.

Marketing tech

Google Ads Personalized Ad Boost Emails

Google is sending personalized emails to advertisers with a guide to boost ads performance.

Marketing tech

AI and email marketing: All hype or real game-changer? | MarTech

AI is significantly improving email marketing through enhanced personalization and automation.

Marketing tech

The Top 25 Content Marketing Tools to Try in 2025

Effective content marketing requires not just creation but also optimization and audience targeting, bolstered by essential tools.

Artificial intelligence

How I Used AI to Transform My Business and Create Multiple Revenue Streams | Entrepreneur

AI is now essential for entrepreneurs to enhance productivity, create content efficiently, and generate new revenue streams.

Marketing tech

18 Strategies To Maximize Lead Generation On A Tight Marketing Budget

Cost-effective lead generation strategies are essential for businesses with limited marketing budgets.

Leveraging technology like AI optimizes lead targeting and ad spending.

Focusing on organic growth and utilizing existing resources is key.

fromClickUp

Marketing tech

The Top 25 Content Marketing Tools to Try in 2025

Effective content marketing requires not just creation but also optimization and audience targeting, bolstered by essential tools.

Artificial intelligence

How I Used AI to Transform My Business and Create Multiple Revenue Streams | Entrepreneur

AI is now essential for entrepreneurs to enhance productivity, create content efficiently, and generate new revenue streams.

Marketing tech

18 Strategies To Maximize Lead Generation On A Tight Marketing Budget

Cost-effective lead generation strategies are essential for businesses with limited marketing budgets.

Leveraging technology like AI optimizes lead targeting and ad spending.

Focusing on organic growth and utilizing existing resources is key.

more#content-marketing

Startup companies

Franchising Is Getting Younger - Here's What's Changed | Entrepreneur

Understanding customer avatars is crucial for effective marketing and sales strategies.

A shift in franchise candidates from older to younger demographics reflects changing motivations toward entrepreneurship.

Beer

fromAdweek

4 Lessons All Brands Can Learn From Liquid Death's UK Demise

Liquid Death's exit from the U.K. was a strategic decision, not a failure, highlighting the complexity of brand perception versus market realities.

#consumer-engagement

Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

Creative marketing strategies, despite being risky, can effectively engage consumers and lead to brand loyalty.

Video games

How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level

Branded entertainment is essential for brands to engage consumers authentically and embed themselves in daily routines.

Marketing tech

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.

fromwww.mercurynews.com

Mental health

Weed Week: The High Season Before 420 Hits

Weed Week is a key promotional event for cannabis consumers, marked by special deals and community engagement.

Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

Creative marketing strategies, despite being risky, can effectively engage consumers and lead to brand loyalty.

Video games

How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level

Branded entertainment is essential for brands to engage consumers authentically and embed themselves in daily routines.

Marketing tech

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.

fromwww.mercurynews.com

Mental health

Weed Week: The High Season Before 420 Hits

Weed Week is a key promotional event for cannabis consumers, marked by special deals and community engagement.

more#consumer-engagement

Fashion & style

fromGlobal Grind

It Sells Itself: The Most Influential Celebrity-Owned Fashion Brands of 2025 Including SKIMS, Savage X Fenty, Off-White & More

Celebrity-owned fashion brands increasingly influence online markets, but impact varies significantly among them.

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.

HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech

AI is maturing rapidly and becoming a fundamental expectation in marketing.

Marketing teams are overwhelmed with the emergence of numerous AI tools.

fromeLearning Industry

Marketing tech

eLearning Industry's Guest Author Article Showcase [March 2025]

Top guest articles from last month provide insights on enhancing eLearning with tools like LTI and strategies for effective marketing.

Graphic design

fromGeeky Gadgets

5 ChatGPT Images Money Making Ideas : Transform Images into Cash

OpenAI's ChatGPT image generation enables innovative content creation for entrepreneurs and marketers to monetize digital products efficiently.

#gaming-industry

Video games

Shaping Brand Experiences with VR & AR: Lessons from Gaming

VR and AR technologies are transforming brand marketing by creating immersive consumer experiences similar to those found in gaming.

fromAndroid Central

Video games

Quest developers are joining forces to solve the 'VR visibility crisis'

VR developers are struggling with visibility and revenue, prompting them to seek new marketing strategies.

Video games

Shaping Brand Experiences with VR & AR: Lessons from Gaming

VR and AR technologies are transforming brand marketing by creating immersive consumer experiences similar to those found in gaming.

fromAndroid Central

Video games

Quest developers are joining forces to solve the 'VR visibility crisis'

VR developers are struggling with visibility and revenue, prompting them to seek new marketing strategies.

more#gaming-industry

fromPractical Ecommerce

New Ecommerce Tools: April 3, 2025

Amazon enables personalized product discovery with AI-powered Interests.

UPS introduces Global Checkout for transparent international shipping fees.

Chord Commerce secures funding to enhance its AI marketing platform.

Contentful partners with Shopify to integrate content and commerce.

Marketing tech

Proprietary tools give marketing teams the all-important edge

Proprietary tools provide marketers with complete control and transparency over their data, unlike third-party platforms.

How TikTok's new search ad format helps Eventbrite inspire event-goers

Brands are shifting advertising strategies from traditional search engines to platforms like TikTok to engage younger consumers.

fromTech.co

Social media marketing

Another Looming TikTok Ban May Impact Marketing Strategies

A TikTok ban could severely impact US businesses' marketing strategies and consumer reach.

fromMarketing Dive

How TikTok's new search ad format helps Eventbrite inspire event-goers

Brands are shifting advertising strategies from traditional search engines to platforms like TikTok to engage younger consumers.

fromTech.co

Social media marketing

Another Looming TikTok Ban May Impact Marketing Strategies

A TikTok ban could severely impact US businesses' marketing strategies and consumer reach.

more#tiktok

Artificial intelligence

5 ways to help your B2B organization succeed with AI agents | MarTech

AI agents are transforming B2B marketing by enhancing strategies and addressing buyer behavior shifts.

fromwww.adweek.com

Mental health

Duke's White Lotus Response Squandered an Opportunity

Brand control versus cultural relevance is a significant tension in marketing, especially as brands engage with dynamic cultural narratives.

Graphic design

Promote Your Business With Branded Hats

Branded hats are a cost-effective, practical, and visible promotional item that more effectively boosts brand visibility than traditional gifts.

fromwww.theguardian.com

Privacy professionals

Birthday freebies: how to cash in on UK retailers' gifts and discounts

Loyalty schemes offer birthday treats from retailers, albeit with conditions.

Companies use birthday freebies as marketing tools.

Free birthday treats often require prior registration and minimum purchases.

20 Questions To Ensure The Quality Of AI-Generated Content

AI-generated content needs careful human review to ensure quality and authenticity.

fromEMARKETER

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.

Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.

Artificial intelligence

The secret to smarter, faster marketing decisions with AI | MarTech

AI improves decision-making speed and quality in organizations, enabling small teams to outperform larger competitors.

Growth hacking

fromLennysnewsletter

Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

Word-of-mouth drives true virality, not viral mechanics; focusing on passionate users enhances product growth.

Bootstrapping

Building A Successful Career As An Independent Mortgage Broker in the UK: A Strategic Guide

Independent mortgage brokers enjoy flexibility and the potential for higher earnings, but must focus on strategic planning and marketing.

Establishing a robust online presence and regulatory compliance are pivotal for success in self-employment.

Mental health

fromAdvocate.com

What slumping retail sales mean for you and Pride Month

Retail sales reported a modest increase, prompting concern among retailers who are reevaluating strategies for potential economic downturn.

NYC parents

fromBusiness Insider

How Coke misled America

Despite decades of health campaigns, Americans still consume a significant amount of sugary soda daily, indicating a disconnect between awareness and behavior.

Social media marketing

6 Ways Small Businesses Can Make Money On Pinterest

Pinterest offers significant earning opportunities for creators and small businesses due to its vast user base of over 530 million.

Marketing

fromeLearning Industry

How Transcreation Can Globalize Your Business And Foster Cross-Cultural Communication

Transcreation enhances global business strategies by creating culturally relevant marketing content that resonates with diverse audiences.

Online marketing

fromVerticalResponse

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.

Personalizing and segmenting emails improves customer engagement and boosts conversion rates.

Legal compliance is crucial in email marketing to maintain trust and prevent penalties.

Miami food

The American Advertising Awards Miami 2025 - a night of creative excellence

Markham Yard's campaign 'Good Karma by the Pint' effectively boosted blood donation levels post-pandemic through innovative engagement with younger audiences.